SocialFlow

(12)
3.9 out of 5 stars

SocialFlow’s technology solutions aim to improve brands and publishers' ability to be successful in using social platforms such as Facebook and Twitter.

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SocialFlow Features

Social Management
Social Analytics

Uncovers customer sentiment identify trends in order to accommodate the customer better.

94%
(Based on 10 reviews)
Social Sharing

Allows the creation, management, and scheduling of content to be shared across social media channels

92%
(Based on 9 reviews)
Social Campaigns

Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns

88%
(Based on 9 reviews)
Social Engagement

Centrally manages social media marketing efforts across all utilized platforms

86%
(Based on 10 reviews)
Social Ads

Manage and optimize ads across social channels

83%
(Based on 7 reviews)
Brand Safety

Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions

Not enough data available

Social Functionality
Social Functionality

Product functionality for social advertising.

Not enough data available

Reports & Dashboards
Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

Not enough data available

Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

Not enough data available

Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

89%
(Based on 7 reviews)
Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

Not enough data available

Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

Not enough data available

Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

Not enough data available

Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

85%
(Based on 5 reviews)
Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

91%
(Based on 5 reviews)
Platform
API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Not enough data available

Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

85%
(Based on 5 reviews)
Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

90%
(Based on 6 reviews)
Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

74%
(Based on 7 reviews)
Campaign Management
Campaign Dashboard

Overview of all media purchases and campaigns in a single interface.

Not enough data available

Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

Not enough data available

Reach

Amount and quality of inventory partner sites on which ads can be placed.

Not enough data available

Bulk Editing

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Not enough data available

Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Not enough data available

Brand Safety

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Not enough data available

Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Not enough data available

Frequency Capping

Allows marketer to set a limit on how many times a consumer sees their ad.

Not enough data available

Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Not enough data available

Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

Not enough data available

Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

Not enough data available

Targeting
Targeting

Able to target desired audiences based on demographics and behavior variables.

Not enough data available

Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

Not enough data available

Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Not enough data available

Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

Not enough data available

Platform
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Not enough data available

Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Not enough data available

Enterprise Scalability

Provides features to allow scaling for large organizations.

Not enough data available

Customization

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.

Not enough data available

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Not enough data available

Internationalization

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Not enough data available

Notifications

Alerts marketer of the performance of particular campaigns.

Not enough data available