What do you like best?
I love that you can post native video directly to Facebook using SocialFlow. I also like the ability to view analytics on a post in real-time. It's nice that the "queue" and "messages published" are side by side.
What do you dislike?
When we started using the platform, we thought it was supposed to be the end-all, be-all for social media scheduling tools. SocialFlow touts themselves as having this crazy algorithm which can fully predict the most optimal time for your post to go out. We've used SocialFlow for almost a year, and we've dialed back a lot (as we've experimented and FAILED using the optimization tool) so that now we only let the tool optimize posts for an hour to two at a time. So we're basically back to pushing posts at super-specific times....Just like with our last tool. Other headaches: I wish the toggling between accounts/social platforms was a better experience. Sometimes I get confused about which one I'm on (FB, Twitter, G+) and end up scheduling something for a different channel. Also, I would like to be able to view the author of a specific post without having to click to edit a post. The resonance predictor tool isn't helpful either--don't think it is actually right.
Recommendations to others considering the product
Don't trust the optimization tool. When we first started using the product, we let our posts optimize for a whole week--meaning we set a post and gave it the option to go out from first thing Monday morning to last thing on Friday night. The algorithm would push all the posts out as late as it could, and our clicks were TANKING.
What business problems are you solving with the product? What benefits have you realized?
Honestly, not a whole lot. We have a lot of team members sharing the responsibility of scheduling to social media, but SocialFlow makes it extremely hard for us to stay organized as a team, so we've had to revert to scheduling, coordinating, and planning via a Google spreadsheet and then we transfer our posts over to SocialFlow when they're ready to go.