What do you like best?
Been using Socketlabs for our 650 Customer Portals that serves about 30,000 users, we have a heavy email requirement for them around notices and documents that are posted on to the portals, What is the absolute best is that since we set up socket labs in 2011, we have had very few issues. Our mail is delivered and logged, without issue. It is a very solid service. Very Simple Set up and very reliable.
What do you dislike?
What I didnt like is that we could not use SocketLabs as an adhoc list mailer. But that is now in beta, so we can use the app in our one off blasts to various lists.
Recommendations to others considering the product
Do a trial. It is easy to get going and integrate, and then you can dive deeper with the rich set of tracking and the beta marketing.
What business problems are you solving with the product? What benefits have you realized?
We use Socketlabs for our outbound mail notification on our portals, with the amount of traffic we would create using an internal mail server, we would be spending days managing the black and white lists, spam and the like, something I would rather pay for than do myself. SocketLabs does it way better then we ever could.
We will be looking at the marketing sections now that that is out and getting ready for prime time. We currently use a different product for that, but to have all the list management in one place is a nice fetaure