What do you like best?
Sotrender is a tool both for agencies & brands and for freelancers. It contains helpful data-driven tips and interactive data visualizations. The tool covers main social media platforms: Facebook, Twitter, Instagram, YouTube and the customer service is really friendly & easy to reach out to.
What do you dislike?
Depending on the size of your social media profiles, aggregating the data after adding a new profile to the tool, may take up to couple of hours. Once it's aggregated, the tool works well, however in the very beginnings you need to be patient, if your profiles have more than 1000K fans or followers.
Recommendations to others considering the product
There is a 14-days free trial available. It's worth giving a shot. Sotrender team also offers customized reports and analysis on demand, including paid post analysis and coactivities between Facebook profiles - it may be interesting for big agencies.
What business problems are you solving with the product? What benefits have you realized?
- Advanced analytics for Facebook, Twitter, YouTube, Instagram. Sotrender allows to generate PDF reports, which are easy to just print & share with the clients (as a standard monthly reporting solution),
- New business opportunities. Sotrender is a good tool to gather data concerning our potential clients and their competitors to be used during the pitch.
- Competitors comparison. You can analyse multiple profiles on one dashboard to notice the differences in performance and use it for benchmarking purposes.
- Support in setting right posting time, possibility to analyse best performing hashtags and other data-driven tips. Unique feature, really helpful for day-to-day social media management.