The ease of use. It is easy to generate tags and access reporting within the dashboard. I have used them for but US and International traffic and they break it out separately with the selection of a different tab.
What do you dislike?
The quality of creatives that come through the tags are of poor quality. There are many issues of IBV or low quality of ads even with blocking these creatives types.
Recommendations to others considering the product
Make sure to stay on top of quality control of the ads coming through. Sometimes things will slip through.
What business problems are you solving with the product? What benefits have you realized?
We have used them to help monetize the back fill of our network and they did a good job of that. We've seen revenue gains with the fill from this network.
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