What do you like best?
Sparkle has the ability to get users interacting with your brand on a personal yet public level. The web-based software is easy to use and is completely customizable which we used to create a live feedback wall for an exhibition. It also provides valuable analytics to measure engagement and interaction. The pricing was fair and they offered us a discount because we were a not for profit institution.
What do you dislike?
It can get a little pricey especially if you're wanting to do live updates. We are a US based company and we got hit with an "international purchase fee" from our bank, however, even with the fee it was still cheaper than most of their competitors.
Recommendations to others considering the product
Don't be afraid to reach out to their team, they answer and provided me with amazing support.
What business problems are you solving with the product? What benefits have you realized?
We were trying to get people who came into a special exhibition at our museum to share their thoughts on the show with the world, and with us. We used Sparkle to create a live comment wall featuring photos posts from our guests.
In the first week alone, we had reached over 153,000 unique individual users and I believe the number was that high because people's posts were becoming a part of the exhibition using Sparkle.