Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
(Based on 17 reviews)
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
Able to customize the unsubscribe templates, handler, and tracking.
(Based on 15 reviews)
Able to segment transactional emails based on their purpose.
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
(Based on 22 reviews)
Alerts administrator whenever a pre-set event occurs.
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
Event Tracking API
API used to track the status of emails.
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
(Based on 18 reviews)
Records the rate at which emails are opened.
Records the rate at which links in emails are followed.
Records the rate at which email attachments are opened or downloaded.
(Based on 5 reviews)
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
Able to send emails from multiple domains.
Ability to use a dedicated IP for deliverability.
Availability and quality of documentation for API, code library, implementation, and set up.
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
Provides features and infrastructure to allow scaling for large organizations.
Performance and Reliability
Emails are consistently received and software performs reliably.
(Based on 25 reviews)
Email Platform Integration
Syncs information from other software such as contacts, emails and calls to reduce manual data entry.
(Based on 8 reviews)
Allows administrators to schedule out emails in advance.
(Based on 6 reviews)
Reminds administrators to follow-up on emails based on pre-set reminders.
Allows for the categorization of emails.
Allows for the creation of templates for frequently-sent emails.
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