Ability to schedule content and do community management in 1 platform. Also, the analytics has improved a great deal and allows us to better track our annual goals.
their search tool, Intelligence, is good but isn't as powerful as some other tools we use like Sysomos
Community mgmt - let's us monitor community mgmt and customer complaints in 1 platform. These issues (marketing and customer service) are handled by 2 different teams. Spredfast allows us to handle both in 1 platform without interfering with the other team's workflow. In addition, the analytics allows me to access data it's hard to access find in the native platforms.