Sprinklr Core

(175)
3.8 out of 5 stars

Sprinklr has 19 social media management modules, purpose-built to deliver amazing customer experiences and ensure the voice of the customer is heard and acted upon by every employee.

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Sprinklr Core Features

Social Media Monitoring
Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.

83%
(Based on 90 reviews)
Sentiment Scoring

Determines whether mentions of your brand are positive, negative or neutral.

64%
(Based on 78 reviews)
Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

72%
(Based on 76 reviews)
Social Measurement

Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.

82%
(Based on 90 reviews)
Social Listening

83%
(Based on 91 reviews)
Social Management
Social Analytics

Uncovers customer sentiment identify trends in order to accommodate the customer better.

81%
(Based on 122 reviews)
Social Sharing

Allows the creation, management, and scheduling of content to be shared across social media channels

84%
(Based on 122 reviews)
Social Campaigns

Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns

83%
(Based on 119 reviews)
Social Engagement

Centrally manages social media marketing efforts across all utilized platforms

86%
(Based on 126 reviews)
Social Ads

Manage and optimize ads across social channels

75%
(Based on 76 reviews)
Brand Safety

Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions

87%
(Based on 48 reviews)
Posting
Scheduling

Optimizes scheduling and posting of content across social media channels

88%
(Based on 75 reviews)
Automation

Automates publishing of and responses to social media content

86%
(Based on 69 reviews)
Discovery
Referral Program

Creates and manages referral programs to find brand advocates

82%
(Based on 5 reviews)
Incentives

Provides incentives for engagement to advocates

Not enough data available

3rd-Party Trends

Sources advocate content from third-party social media platforms to identify trends and problem areas

Not enough data available

Social Functionality
Social Functionality

Product functionality for social advertising.

86%
(Based on 37 reviews)
Reports & Dashboards
Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

72%
(Based on 51 reviews)
Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

n/a
Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

81%
(Based on 80 reviews)
Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

n/a
Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

n/a
Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

n/a
Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

85%
(Based on 78 reviews)
Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

83%
(Based on 76 reviews)
Analysis
Business Intelligence

Correlates social media data with business intelligence to better business operations

77%
(Based on 57 reviews)
Customizable Dashboards

Customizes dashboards to report the most necessary social media metrics

85%
(Based on 66 reviews)
Insight
Monitoring

Monitors and tracks advocates' interactions and shared content

90%
(Based on 23 reviews)
Adoption Insight

Measures adoption of the brand advocacy tool (both internally and externally) to inform strategy

84%
(Based on 18 reviews)
Engagement Analysis

Analyzes user engagement to understand impact

82%
(Based on 22 reviews)
Platform
API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

79%
(Based on 59 reviews)
Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

n/a
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

85%
(Based on 81 reviews)
Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

86%
(Based on 77 reviews)
Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

82%
(Based on 83 reviews)
Reporting
Monitoring

Monitors a variety of social media channels to uncover relevant content

83%
(Based on 72 reviews)
Reporting

Reports and measures campaign efforts across a variety of social media channels

82%
(Based on 71 reviews)
Analytics Filters

Offers filters to sift through published and promoted data

78%
(Based on 65 reviews)
Competitive Intelligence

Uncovers social media performance and insights of other businesses

73%
(Based on 55 reviews)
Keyword Setup

Allows user to search for specific keywords to measure social impact

80%
(Based on 66 reviews)
Mobile
Mobile Optimization

Allows advocates to write, upload, and share content on mobile

73%
(Based on 18 reviews)
Platform
Multichannel Sharing

Facilitates the sharing of user experiences on one or multiple channels

83%
(Based on 26 reviews)
Forum

Provides space or forum for discussing and sharing user feedback

78%
(Based on 16 reviews)
Integration

Seamlessly integrates advocacy solution into existing processes

82%
(Based on 19 reviews)
Content Distribution

Distributes advocate content across multiple channels

86%
(Based on 24 reviews)
Campaign Management
Campaign Dashboard

Overview of all media purchases and campaigns in a single interface.

85%
(Based on 35 reviews)
Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

86%
(Based on 32 reviews)
Reach

Amount and quality of inventory partner sites on which ads can be placed.

87%
(Based on 35 reviews)
Bulk Editing

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

79%
(Based on 30 reviews)
Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

79%
(Based on 29 reviews)
Brand Safety

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

90%
(Based on 29 reviews)
Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

84%
(Based on 26 reviews)
Frequency Capping

Allows marketer to set a limit on how many times a consumer sees their ad.

79%
(Based on 24 reviews)
Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

79%
(Based on 25 reviews)
Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

76%
(Based on 29 reviews)
Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

81%
(Based on 28 reviews)
Targeting
Targeting

Able to target desired audiences based on demographics and behavior variables.

85%
(Based on 30 reviews)
Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

84%
(Based on 25 reviews)
Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

85%
(Based on 30 reviews)
Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

83%
(Based on 21 reviews)
Platform
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

83%
(Based on 25 reviews)
Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

86%
(Based on 34 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

89%
(Based on 34 reviews)
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

86%
(Based on 35 reviews)
Enterprise Scalability

Provides features to allow scaling for large organizations.

85%
(Based on 31 reviews)
Customization

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.

85%
(Based on 34 reviews)
Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

89%
(Based on 35 reviews)
Internationalization

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

85%
(Based on 31 reviews)
Notifications

Alerts marketer of the performance of particular campaigns.

88%
(Based on 33 reviews)