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Sprinklr Core

Sprinklr Core

3.9
(387)
Optimized for quick response

Sprinklr has 19 social media management modules, purpose-built to deliver amazing customer experiences and ensure the voice of the customer is heard and acted upon by every employee.

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Sprinklr Core review by Meagen E.
Meagen E.
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"Social at scale"

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Sprinklr Core review by Administrator in Internet
Administrator in Internet
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"Functional and fantastic"

What Social Media Management solution do you use?

Thanks for letting us know!
Sprinklr Core review by Alireza M.
Alireza M.
Validated Reviewer
Review Source

"All-in-one Social Media Insight Gear"

What do you like best?

Aggregation of all channels and KPI's, and cascaded breakdown visual reports on "Campaign" or "Content" level.

Unifying cross platform Engagements at glance.

Support of the Paid Ads reports, to provide Performance checking.

Flexibility on the time filters, and accurate "Time Zone" based reports.

Schedule a Post in different formats for different platforms, post it as scheduled.

What do you dislike?

defining personalized gadget is a bit complex.

Lack of support on the "Telegram" which is our countries major communication channel.

Instagram not supporting direct posting from the platform (Media API limitation, not Sprinklrs issue actually)

Lack of support on Video View Rates in Instagram.

Not easy to separate the Story, and actual post engagements on the Instagram.

the mobile app is not friendly on the dashboard checking.

Sometimes the Account connections are disconnected, and the KPI's are missed during that time.

(Recently notification is coming, but KPI's seems not to be backtracked for that duration)

Recent upgrade on the "Space" environment, is a bit hard on the UI usage while it seems to be heavy for the browser processing power.

Recommendations to others considering the product

Perfect tool, with support of almost all main social media channels.

Main benefit: aggregating all the Channels and KPI in one suit, saving a lot of effort and time on merging cross platform report.

With Sprinklr you can get insight, of Total Social Media Status at a glance.

What business problems are you solving with the product? What benefits have you realized?

Cross platform Social campaign results are now easily aggregated.

Sprinklr Core review by SANGDONG N.
SANGDONG N.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"It's a good customer support tool."

What do you like best?

I think it is a well-organized tool.

It is very suitable for customer support.

And It is good to be able to provide customer support in real time.

In addition, the ability to post ads for company products is also an advantage.

Customer support results can be analyzed and satisfaction surveys can be conducted.

Regardless of company network, it can be used easily from outside.

It can also be used as a smartphone.

A computer account can be linked to a smartphone account.

You can review the content you have provided.

I used a few tools to assist customers, but I think sprinklers are the best for customer support.

What do you dislike?

Sometimes it hangs and an error occurs.

In addition, in the case of facebook or twiter, it is impossible to delete the contents.

Reporting on support results in real time is difficult.

In many cases, the sprinkler does not come in.

There are times when the case is not well distributed.

An error may occur during the creation of the support content, which may require rewriting.

Sometimes I log in but the status changes automatically.

Recommendations to others considering the product

I recommend you.

It is relatively easy to use.

What business problems are you solving with the product? What benefits have you realized?

We are supporting the problem with the Dell computer.

We will advertise for Dell model, and upload image that helps when Dell model problem occurs.

Customer support hours can be analyzed and improved.

We upload information about the Dell model and see how customers respond to it.

Sprinklr Core review by Ericka K.
Ericka K.
Validated Reviewer
Verified Current User
Review Source

"Sprinklr. Is. A. Beast. "

What do you like best?

Sprinklr. Is. A. Beast.

I have never experienced a tool that is as robust and customizable. If you think you're familiar with social listening and social customer care management, I can attest that Sprinklr is likely bigger, badder and deeper. I have both a Marketing and Computer Science background, and I love being able to challenge the tool's capabilities and go down data black holes. And through all this, what I like best is certainly our Success team. They are just as data-nerdy as my team is and willing to tackle tool optimizations without hesitation.

What do you dislike?

Robustness and customization doesn't come easy and the setup is pretty intense. But all worth it. I would have to say, I wasn't a fan of the UX, but with the launch of 'Space' we're definitely going in the right direction.

Recommendations to others considering the product

Be sure to find a tool admin that is computer and data-literate to ensure the most streamlined enablement.

What business problems are you solving with the product? What benefits have you realized?

Sprinklr provides my business with solutions for social customer care, inbound listening, and every real-time data point you could imagine.

Sprinklr Core review by Dean Z.
Dean Z.
Validated Reviewer
Verified Current User
Review Source

"Great Platform"

What do you like best?

I like the ability to create rules and auto route issues to agents. It's much more efficient than trying to go in and find the next message to respond to directly and brings a whole new level of innovation and efficiency to the table. I love the fact the SprinklR takes their customer feedback seriously. I have made recommendations (and probably similar to other companies recommendations) that have been implemented as normal functionality. This says alot for the company as a whole.

What do you dislike?

When the reporting modules changed.. .they are now a little harder to read and get through. I like the old format with the new options. When you choose one data point.. .it could cause another data point to not work. There must be a way to streamline this better. At times i have spent way too much time creating a report that should of been much simpler to create. The other thing i dislike is that on scheduled file exports, it comes as a link. I dislike the link process all together. I should get an email with the excel attachment. I do a great deal of automation but cannot automate my sprinklr reports to run for this very reason. They are the only vendor we have that i am unable to move the file from the email directly into a directly by way of automation. It's tedious to find the email every morning, click a link, download the file then save it to the right directory. If it came through as an excel file instead of a link... i could programmatically move it from email to the correct folder and have a trigger setup to run automatically before i come into the office.

Recommendations to others considering the product

Sprinklr is perfect for a call center/agent customer service environment. Once the platform is setup, and the agents understand the system, they will be able to provide great customer service, while keeping their occupancy up. The fact that the system can be tailored for each company differently, it a huge plus. Most companies thrive on out of the box experiences, but SprinklR focuses on what each customer needs.

What business problems are you solving with the product? What benefits have you realized?

The main benefit is getting to the customers posts very quickly. In a customer driven environment, its important to be quick and efficient. SprinklR has certainly provided that. We have messages routing to agents automatically, and the fluff posts that we have the ability to identify, we have those auto doing an auto no response. This has really taken our Social Media team to a new level.

Sprinklr Core review by Dilys O.
Dilys O.
Validated Reviewer
Verified Current User
Review Source

"Consolidation of all social tools in one space"

What do you like best?

My favorite thing about Sprinklr is having all my essential social tools in one location. I love having a master view of our all our published outbound content, inbound messages in the same space as listening. It makes my job much easier.

What do you dislike?

Overall, I'd say that the user experience could be improved. For example, when I look at inbound messages that are part of a thread, it takes multiple clicks before I can have an expanded view of that thread. I also like the tagging system but it also takes too many clicks to add tags to inbound posts.

Recommendations to others considering the product

Consider your business priorities and overall social strategy. If your social strategy is focused on less than 3 platforms, you might want to reconsider Sprinklr and use a range of other tools.

What business problems are you solving with the product? What benefits have you realized?

Sprinklr helps us listen and engage with our audience. It helps us stay on top of what they are saying about our content, and helps us find out what matters most tot hem.

Sprinklr Core review by Molly D.
Molly D.
Validated Reviewer
Verified Current User
Review Source

"Sprinklr is a powerful platform that is made for large teams"

What do you like best?

Having a digital approvals process for social posts (would like a digital approvals process for all digital assets such as website images, vendor images, etc). The Planner is useful for scheduling if you want to drag a drop posts to another day and to give you a snapshot of your month. The platform is really robust for a large or international digital team, but may be too much power for any social team (not including legal and regulatory) under 10 people --> there isn't enough bandwidth to take advantage of all that Sprinklr has to offer.

What do you dislike?

Not necessarily user friendly. Having training was imperative to understanding the platform and doing individual problem solving. There has also been no "key" or intro video or information in the knowledge portal to onboard users to Space, which has proven difficult. Also, delegating/assigning tasks in the platform to users is more time consuming than time saving.

What business problems are you solving with the product? What benefits have you realized?

The approvals process in Sprinklr is useful for our highly regulated industry. The UGC approvals is cool. Listening portion is useful, but our team does not have time to use it.

Sprinklr Core review by Victoria R.
Victoria R.
Validated Reviewer
Verified Current User
Review Source

"My experience with Sprinklr"

What do you like best?

How it combines all social media sites. Rather than having to search through each social media platform, potentially missing key comments by users, Sprinklr brings all of those comments into one, easy to use platform. Additionally, Sprinklr allows you to use tagging, which makes for easy analytical reviews with specific campaigns being currently run as well as comparison to previous campaigns.

What do you dislike?

Still working out some glitches. Instagram direct messages do not currently pull through and that would be very helpful if that was resolved.

Recommendations to others considering the product

Get to know this product and the many features it provides for social media monitoring, analytics, advertising and more.

What business problems are you solving with the product? What benefits have you realized?

We're able to promptly and effectively respond to all social media inquiries across all of the social media websites we utilize for our business. Along with this, we can quickly pull analytical insights to determine what it and is not working for us.

Sprinklr Core review by Whitney C.
Whitney C.
Validated Reviewer
Verified Current User
Review Source

"Sprinklr - A must for multi-social media posting"

What do you like best?

it helps to have everything together in one interface; lets you publish in bulk; options to schedule in advance your posts; easy to monitor all aspects of social

What do you dislike?

sometimes a preview is not entirely true/detailed e.g. when scheduling tweets on twitter you cannot automatically see the image that is being pulled in; platform bugs that impact workflow; lack of actual support of tech/customer support

Recommendations to others considering the product

if you're posting company branded posts on multiple social platforms then Sprinklr is a great fit for the service's versatility. However, if your company only uses one social platform then Hootsuite would be a better option.

What business problems are you solving with the product? What benefits have you realized?

social listening, company branded social posts;scheduling media posts; organic campaign analysis; file exports to data visualization partner

Sprinklr Core review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Great tool to schedule posts "

What do you like best?

I like that once I schedule posts.. let's say 3 posts a week, I can forget about them and the software posts them like clockwork.

What do you dislike?

I don't like when I schedule a post for LinkedIn on a certain day and time and click the button on the bottom left to schedule another post (promoting the same post, but maybe using copy better suited to twitter), the software forgets the time/date of the previous posts and defaults to the current date/time. Sometimes I forget to manually correct this and end up with posts scheduled for different days. Would be good to be able to schedule posts for different channels in the same window.

What business problems are you solving with the product? What benefits have you realized?

Adhoc social promotion... with Sprinklr I can put a designated strategy behind what I post/and when I post to see what day/time posts perform best on. And can plan accordingly. I can also monitor content and make sure it is engaging and not too much of the same.

Sprinklr Core review by Ella M.
Ella M.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"A good tool with a lot of malfunctions"

What do you like best?

The way it puts everything in one place - comments, messages, various platforms - Facebook, Twitter, Instagram. The ease of answering all the comments and questions in the same place. The archive for all the posts on a Facebook page. The ease of scheduling posts for a whole month in advance. I hope that I'll soon be able to use it for Instagram properly as well. Also, it would be great to access the library easily and find my own uploads there.

What do you dislike?

The Search function for the Messenger only works for the messages received, but not for our responses too. The mobile Sprinklr for Instagram never functioned, even after I checked with the support team from Sprinklr if I do anything wrong (I wasn't). I couldn't add name or page tags in the posts. The photo/video library is a mess. I recently experienced more than 7 times a bug on my smartphone, where a message appeared (You cannot use Sprinklr on this device) and obviously couldn't use the app on my Android device, the one that I use since 2017.

Recommendations to others considering the product

Patience with the bugs. I hope that I'll soon be able to use it for Instagram properly as well. Also, it would be great to access the library easily and find my own uploads there.

What business problems are you solving with the product? What benefits have you realized?

I manage Microsoft Romania Facebook page and it would be a brilliant tool once all the bugs are fixed. I hope that I'll soon be able to use it for Instagram properly as well. Also, it would be great to access the library easily and find my own uploads there.

Sprinklr Core review by Gerardo Antonio D.
Gerardo Antonio D.
Validated Reviewer
Review Source

"Social Media Magic"

What do you like best?

Extremely simple to setup.

Many customization options in the analytics section.

Can manage multiple accounts over multiple platforms.

User friendly, even for newbies.

Many, useful options to share data with colleagues.

What do you dislike?

It does not perform the same on different browsers, it works best on Chrome, i would have issues on firefox and IE.

Recommendations to others considering the product

Give it a try, i havent work with any other took for at least 4 years since i am writing this. Sprinklr does everything i need in a quick and hassle free way. I show other colleagues this tool and its benefits whenever someone asks me, which tools do i use for analytics and monitoring.

What business problems are you solving with the product? What benefits have you realized?

It has everything you need in one tool, you can login and monitor multiple social media sites on one screen, the reporting tools here are the best money can buy.

I used to work at a place that did not provide a tool like sprinklr and work took at least triple the amount of time as everything had to be sorted out manually. Once everything is configured (which is done easily) All the metrics are available one click away.

Another benefit is that it support not only multiple accounts, but multiple social media networks, one can simply work immensely with sprinklr.

Sprinklr Core review by Alexandre R.
Alexandre R.
Validated Reviewer
Review Source

"A Bird´s Eye view of all your social media touchpoints"

What do you like best?

The possibility to navigate the information, investigating from a macro view to the specific detail you need to know. Also, custom metrics make exporting to spreadsheets a thing of the past. You can work your data inside the platform.

Heaving our customer service team onboard is allowing other areas from the company to create actionable content for social media and mitigate crisis in a much faster and centralized work.

The implementation and operation teams work closely to us in order to have a very precise setup, and customer service is always available.

Also, you have the means to create reports, workflows and apply automation to a wide range of processes that otherwise would require a lot of manual work, such as integrating informations from multiple networks, categorize content and prioritize our client´s needs.

We replaced 3 other social media tools for Sprinklr, with major improvements.

What do you dislike?

There should be better integration between the modules. It is imposible (at this moment) to merge information from Paid Media and Social Core or other modules. Also, metrics and tags/classifications should be unified across the modules. You can tag all your work in Social Core or Care modules, and the Paid module have no idea of the detailed information you added.

The overall cost is very expensive for the tools themselves, and for most of them there is also a per user cost that can limit the usage depending on your team size.

Recommendations to others considering the product

Consider the integrations beforehand. Automate everything you possibly can, including tagging contents based on specific keywords and hashtags.

Use the custom metrics to avoid needing to work the data off platform.

What business problems are you solving with the product? What benefits have you realized?

We now have an overview of everything that happens inside our networks, and a view of the market. We are hoping to implement the approbation and posting workflows very soon, so we can better create, manage and analyse the content we produce.

Sprinklr Core review by Administrator
Administrator
Validated Reviewer
Review Source

"Good basics but nowhere near enough for the price & support was lacking"

What do you like best?

I like the reporting feature and the community moderation. We have quite a few social channels and rely heavily on our moderators to respond to users. Sprinklr makes this fairly easy and there are great options to set up keyword alerts and manage permissions.

What do you dislike?

The user interface isn't very intuitive and the help functions mediocre so we have to spend a lot of time training users. As a small company, this takes a lot of time and effort. Other platforms have more intuitive interfaces and a chat function for support, which I prefer.

Sprinklr is also nowhere near ready for community management in Facebook Groups and to manage chatbots.

It's also slow to respond to Facebook updates. For example: You used to be able to restrict an audience by location and age. Now you can't set a maximum age anymore. We didn't find this out until we reached audiences in countries we weren't active in because we used Sprinklr to schedule our posts and because one element of the restrictions changed, the whole restriction (from Sprinklrs side stopped working). It also doesn't support posting to Facebook Stories. So we ended up not using it for posting anymore because it wasn't up to date.

Recommendations to others considering the product

Think about whether it's worth your money.

Ensure that you have the capacity to keep training new users and to address any technical difficulties they might experience. We found the experience to be very training heavy.

Also, consider what metrics you need. In hindsigh we discovered that a lot of the metrics were easier to collect and organise through tableau.

What business problems are you solving with the product? What benefits have you realized?

Community management

Sprinklr Core review by Eduardo L.
Eduardo L.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Incredible for responding"

What do you like best?

The responding of interactions in the channel of my clients. its very easy to interact and reply the comments we received in the channels.

i like also to the way tha the planner works

its very usefull to programming the posts on the weekends.

The responding of interactions in the channel of my clients. its very easy to interact and reply the comments we received in the channels.

i like also to the way tha the planner works

its very usefull to programming the posts on the weekends.

What do you dislike?

I have problems to published intagram videos e photoalbuns.

sprinklr doesnt let us published videos and photoalbuns directed there. we have to use our own cellphones to post the content.

I have problems to published intagram videos e photoalbuns.

sprinklr doesnt let us published videos and photoalbuns directed there. we have to use our own cellphones to post the content.

I have problems to published intagram videos e photoalbuns.

sprinklr doesnt let us published videos and photoalbuns directed there. we have to use our own cellphones to post the content.

Recommendations to others considering the product

publishing instagram videos.

What business problems are you solving with the product? What benefits have you realized?

Collected comments from darkposts on instagram. its too much better to categorized the comments when we have make the responding of the comments.

Collected comments from darkposts on instagram. its too much better to categorized the comments when we have make the responding of the comments principally on the instagram.

Sprinklr Core review by Sharon Z.
Sharon Z.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"There is still room for improvement"

What do you like best?

I very much hope that the new version of UI is intuitive, simple, convenient and fast.I can see more directly the information sent by users, and communicate with users more efficiently.I can also see whether there are messages during the non working hours, so that I can follow up the users' questions.Search cases have also become more convenient,make our work more efficient.

What do you dislike?

Its growth is obvious to all. We see that it is constantly improving itself.But there is still room for improvement. When users click on online support, our list will not automatically display information, which will lead us to ignore the user's request, will be mistaken for us to ignore the user, hope that this point It can be improved as soon as possible, thank you.

I think the function of adding pictures can be strengthened. I hope we can add more than one picture at a time. It will be more convenient and faster. You can add a single number of pictures, but do not add one.

Recommendations to others considering the product

I hope it can get better and better.

What business problems are you solving with the product? What benefits have you realized?

I can quickly find my case and help me better follow up customer problems.It is faster and more convenient to switch between different cases.Prompted information can help me understand the update status of the case.Tool optimization is a very important part of our work, and good tools can make our work more efficient.

Sprinklr Core review by Agency
Agency
Validated Reviewer
Review Source

"Spirnklr a good tool for ORM "

What do you like best?

I like the ability to quickly create a column to track hashtags and then be able to respond to those hashtags from within the dashboard itself. Also once a dashboard is setup - it gives a quick preview of the overall conversations that are happening across the various hashtags on each individual platform.

I also like that it's easy to assign conversations to relevant team members from the main dashboard itself.

What do you dislike?

Was unable to utilize analytics, custom reporting and any report as such to its fullest capability. Was too complex to use.

Recommendations to others considering the product

I think it's a good product as long as there is sufficient training and support.

What business problems are you solving with the product? What benefits have you realized?

Tracking and monitoring audience sentiment and being able to respond to all of our customers.

The best benefit so far has been to be able to coordinate with internal teams when it comes to assigning queries and also the ability to keep track of overall conversations.

Sprinklr Core review by Valentina M.
Valentina M.
Validated Reviewer
Review Source

"Sprinklr Is The Worst."

What do you like best?

I like that it is great for managing multiple accounts from multiple stakeholders, and it's designed to serve a multi-layered organization.

What do you dislike?

Everything else. The team at Sprinklr has made my experience with the tool at 2 companies complete garbage. The team is not knowledgeable and not only do they make little effort to assist, they also don't find solutions. It feels constantly like the Sprinklr team isn't paid enough and they're all terrible at client services. I cannot recommend them less. The people I've worked with at Sprinklr never know what they're talking about and cannot solve client troubles.

Recommendations to others considering the product

Do not consider Sprinklr. Use the native tools because the Sprinklr team will not serve you. Go with Opal?

What business problems are you solving with the product? What benefits have you realized?

I have solved no business problems. Sprinklr has created new problems. Onboarding a tool is always a troublesome step (to get all stakeholders to integrate it into a process, etc.), but the Sprinklr team was not at all adept at on boarding. I had to have my team and my agency conduct RACI exercises and properly onboard. The Sprinklr team was useless and uninformed about how they could fit in and could not provide a case for the tool to serve us (SPRINKLR SHOULD HAVE BEEN THE TOOL TO SERVE US!)

Sprinklr Core review by Syed J.
Syed J.
Validated Reviewer
Review Source

"Social Media Listening"

What do you like best?

Integrated tools and techniques to structure and synthesize the data, Natural Language Processing capabilities, search size, simple to use methodology to setup listening. Easy to engage with customers across multiple platforms through a single tool, engagement metrics, real-time monitoring, ease of access, reviewing conversations and keyword highlight features. Well planned and executed platform updates and enhancements. Overall good performance and reliability.

What do you dislike?

Sentiment Analysis, User Interface, Time to Resolve can improve.

Ability to evaluate the reach or impressions on web pages and domains.

Ability to block span generated through bots and domains.

Scope for Competitor Analysis.

Recommendations to others considering the product

Definitely recommended!

What business problems are you solving with the product? What benefits have you realized?

Social Media Analytics through Sprinklr helps deliver insights that enable businesses to drive improvements in Product Quality & Customer Experience. Listening allows to identify and assess sensitive conversations on social media and act real-time, now that social being the prominent channel for customers to share their experiences with a brand, their service and products. Publish proactive content in the form of self-help material for a wide range of issues and educational topics.

Sprinklr Core review by jessica j.
jessica j.
Validated Reviewer
Review Source

"One Stop Social Stop"

What do you like best?

Makes management of multiple social platforms consolidated and easier to learn. If you're new to running social ads, this helps eliminate some of the barriers to entry. It's also good for budget management and making many changes in bulk. Customizable columns are helpful, and having the change history on record is useful. It saves time only having to log into one platform on Sprinklr instead of multiple platforms throughout the day.

What do you dislike?

Not all features available natively are in Sprinklr. There are occasionally errors that occur and do not have very thorough explanations or solutions in the UI. Support is available, but they usually time a bit of time to follow up with a solution, and don't always have a solution. It's frustrating that performance isn't as easy to see outside of the reports section, and I'd like there to be a "total" row for all campaigns i'm viewing, especially when across multiple engines.

Recommendations to others considering the product

Take advantage of their support team and review their training materials

What business problems are you solving with the product? What benefits have you realized?

This helps our agency run paid social ads for our client, while ensuring that security and privacy are still in place for them. The client gets to opportunity to keep control of their budgets and ad spend, and it also requires their approval for publishing new ads, ensuring brand guidelines are followed. QA is something that's very import to the client the extra approval step makes sure they get to review anything and request changes before ads go live and start spending.

Sprinklr Core review by Sukee B.
Sukee B.
Validated Reviewer
Verified Current User
Review Source

"Sprinklr Core Use for Social Media Publishing"

What do you like best?

The planner view. I like the ability of viewing what I have staged on each platform for each day, with the ease of seeing if there are any "holes" in our posting schedule.

What do you dislike?

Sometimes, though it hasn't happened in about a month or so, there seems to be a "miscommunication"/"translation error" between Sprinklr and Facebook. Some of our Facebook videos, particularly if they were added through the planner and not the SAM, have uploaded as 360 videos when they shouldn't have.

What business problems are you solving with the product? What benefits have you realized?

We're working on expanding our reach, particularly to younger audiences (as a broadcast television series, our mean audience age is older). Sprinklr core analytics helps us realize which strategies are effective and which are not.

Sprinklr Core review by seif eldin y.
seif eldin y.
Validated Reviewer
Review Source

"Sprinklr is amazing and fast and it's pretty reliable, but it sometimes crash for long times."

What do you like best?

what i like about Sprinklr is amazing and fast and it's pretty reliable which helps do the work fast and effectively.

What do you dislike?

what i don't like about Sprinklr is that it sometimes it crashes for long periods of time and it's sometimes very slow like it's lagging.

What business problems are you solving with the product? What benefits have you realized?

Helping users and advising them how to use the Uber app and solve their problems and trying to give them the best advice and tell them how to report tickets or complains so that they can be solved by the specialized team and route the ticket to another LOB or another team to help the problem get solved properly.

Sprinklr Core review by Enzo M.
Enzo M.
Validated Reviewer
Review Source

"Awesome one-stop shop for social analytics"

What do you like best?

Visualizations, menu, ability to download reports

What do you dislike?

A little hard to integrate with other third party capabilities like Bazaarvoice for Ratings & Reviews. We need easier ways to respond to R&R as well as consumer analytics coming from their platform to give us a 360 view of our consumer sentiment.

Recommendations to others considering the product

Awesome product. They need to improve a little bit their openness to integrate with other tools in our company but overall, great product and service. Make sure you do a proper mapping and matching with all your existing capabilities and platforms, and get commitment beforehand to properly integrate. Otherwise, customizations later will be considerable.

What business problems are you solving with the product? What benefits have you realized?

Understand our consumer sentiment, great visualizations and reporting capabilities. It helps us connect all the interaction points with our consumers, saving us time from having to access different platforms, vendors and some times disconnected metrics.

Sprinklr Core review by Jo H.
Jo H.
Validated Reviewer
Verified Current User
Review Source

"My Sprinklr Experience - Fantastic!"

What do you like best?

I enjoy the simple design and interface of Sprinklr, and that you can view messages as if using a messaging service so it flows like a conversation.

What do you dislike?

With Sprinklr Space being quite new, there are still a few glitches that need ironing out. Sometimes messages close when you're halfway through typing, and it would be handy to be able to multi select messages when you're assigning them to the same case.

Recommendations to others considering the product

Use it!

What business problems are you solving with the product? What benefits have you realized?

Customers get responded to much quicker due to the simplicity and layout of Sprinklr, and the fact that all messages get filtered into one place. They are assigned fairly, and on the whole, pulled through in a timely manner.

Sprinklr Core review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"THE Solution for Streamlining Social Efforts "

What do you like best?

Sprinklr Core has allowed our team to streamline activity across global channels and agencies with asset management, global tagging structures, and consistent reporting. Being able to report out on KPIs globally has proven to be a true value to the business.

What do you dislike?

The only area of Sprinklr Core that I think needs some work is the Mobile App. Although the new updates and interface are nice, I find that it is quite slow - especially in areas like listening, asset manager, and reporting.

Recommendations to others considering the product

My biggest recommendation to others considering Sprinklr Core is to make sure that you sign up for the Advanced Admin and Reporting Trainings. After the trainings both myself and my coworker felt much more comfortable within the platform and really had a better understanding of the inner workings of the tool.

What business problems are you solving with the product? What benefits have you realized?

Beyond streamlining our global efforts and facilitating engagement with our fans, we have been able to monitor and resolve any potential crises and report out on our performance to the business at large.

Sprinklr Core review by Jake H.
Jake H.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Making work easier"

What do you like best?

I really like how you can customize the way the work flow can be done in Sprinklr. I really like the case management those most. It truly cuts down in the time we need to sort and moderate our customers.

What do you dislike?

Sprinklr can operate a little show at times. The delays can confuse a user on if they had click on something or not. The other issue is when I have to report a ticket, sometimes I feel like it takes too long for a solution to be resolved. Or when we’re asked to record our screen. It just takes up more time that we’ve already lost when something is broken.

Recommendations to others considering the product

Create an organized process that works for case management.

What business problems are you solving with the product? What benefits have you realized?

Sprinklr helps as solve the SLA on reaching our customers in an organized and timely fashion.

Sprinklr Core review by Yasser A.
Yasser A.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Good Experience"

What do you like best?

Easy & Customized Dashboard

Filters working great and very useful

Simple view

Scheduling reports

Exporting Any Data in different types of files

Organized Dashboards

Collecting all customer interactions in One case

Setting a profile for each customer with his data so it can be used in later campaigns.

What do you dislike?

Slowing Issue sometimes specially with Windows 7

Some technical issues let the app goes down

Mobile app needs some enhancement & improvements

it needs to be applicable with What's App business

Recommendations to others considering the product

Finally, I recommend the others to use Sprinklr specially for the heavy accounts on Social Media it is very useful to report, monitor & organize all of your Social Media platforms

Support is always there with follow up actions

What business problems are you solving with the product? What benefits have you realized?

Performance, organizing the dashboards.

I realized speedy action to solve the issue with follow up too.

Sprinklr Core review by Alex F.
Alex F.
Validated Reviewer
Verified Current User
Review Source

"The best social media management tool"

What do you like best?

I love how in-depth the repprting and listening tools are. The asset management tool is awesome as well!

Filters are your friend. Knock out the noise and irrelevant posts, or narrow it down to a specific product you're posting about. If your client wants information on how posts about a certain product perform, that information is right at your fingertips!

Also, their customer support is second to none and always helps you in a timely manner, even on weekends.

What do you dislike?

Twitter analytics are considerably off from what the native analytics show.

Recommendations to others considering the product

Make the switch. You won't regret it!

What business problems are you solving with the product? What benefits have you realized?

Reporting to clients. They always want to know more!

Sprinklr Core review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Sprinklr lacking in comparison to competition"

What do you like best?

It has potential for large companies managing a multitude of brands, but for any company managing less than ten brands it doesn't provide much value.

What do you dislike?

The dashboards are broken out into too small of fractured pieces and monitoring can't be filtered as smooth as other social media management platforms. The customer support is almost nonexistent and unless you mark something as on fire the responses can take weeks. Also, onboarding is nonexistent and you are left to filter through unhelpful documents rather than walk through setup.

Recommendations to others considering the product

Take a hard look at your company and see if you are big enough to truly need a platform like sprinklr. There are platforms that are incredibly user friendly and provide amazing support that make social media management and customer service through a platform much easier.

What business problems are you solving with the product? What benefits have you realized?

Nothing beyond scheduling and basic reporting.

Sprinklr Core review by Briana S.
Briana S.
Validated Reviewer
Verified Current User
Review Source

"Heartland Dental + Sprinklr"

What do you like best?

Scalability, ease of use, customer service, design, robustness.

What do you dislike?

Limited customizations to our specific business structure.

Recommendations to others considering the product

It's great! Listen to Sprinklr's business strategy recommendations. I'm really glad I let them take the reigns and steer us in the right direction as far as setup goes.

What business problems are you solving with the product? What benefits have you realized?

We're using Sprinklr to actively monitor patient engagement, including unhappy patients who we may have not known about, had it not been for Sprinklr. By allowing us to engage these patients in an efficient, scalable way, Sprinklr is helping us retain existing patients. We also use the tool to publish to our social channels in order to attract more new patients.

Sprinklr Core review by Administrator in Music
Administrator in Music
Validated Reviewer
Verified Current User
Review Source

"Robust and feature rich but complicated"

What do you like best?

Sprinklr gives us the ability to scale our social program for the future. There isn't any question about whether or not the software can meet our needs now and in the future.

What do you dislike?

The software is incredibly complex and complicated. Sprinklr has a serious lack of support, training and documents available to help navigate the software. The initial enablement is great but the problem is that they ask a ton of questions at the start on how you want your instance set up (and charge you like $15k for this enablement service) but if you've never used the software before, it is difficult to imagine how your team will best utilize. I have spoken with social managers of large companies say that if you begin using the software and it isn't 100% correct at the beginning with your tagging structure/reporting etc, that in order to fix it, you would need to start from scratch. Just watch what you are doing at the beginning and ask a lot of questions to make sure its set up perfectly for your needs. If you don't, you are on your own.

What business problems are you solving with the product? What benefits have you realized?

Sprinklr allows us to have control over the social flow of information into the company. As I mentioned, it is a very robust platform with multiple applications- if you are using it correctly.

Sprinklr Core review by Abdelrahman T.
Abdelrahman T.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"At first it might seem to be complicated, but late it's going to be your home!"

What do you like best?

I like how user friendly Sprinklr is, It's very reliable and you can really have every single detailed detailed prepared for you and ready to report, sometimes already in the form of a report. The amazing way of monitoring the queues and the agents numbers, performance and adherence is really wonderful!

What do you dislike?

Sometimes while opening a public twitter contact it becomes so difficult to filter the tweets and figure out the main sender's tweets.

Recommendations to others considering the product

Very user friendly and easy to use.

What business problems are you solving with the product? What benefits have you realized?

Social media moderation and customer support. A very strictly organized flow of reopened contacts when the sender is pushing back on the main one, we don't have to wait for it's turn in our main queue but it can now appear in a (reopened contacts) dashboard

Sprinklr Core review by Luke F.
Luke F.
Validated Reviewer
Review Source

"Positive and efficient"

What do you like best?

The best part of Sprinklr is the layout of the UI. Very organised and easy to navigate. The automatic refresh and notifications make Sprinklr easy to keep track of while in the background.

What do you dislike?

It would make it a little better if there were a feature to be able to mark/track a case that you may need to update or follow up on later. It's inconvenient to need to dig all the way through your previous messages in order to find a case that you need to chase up.

Recommendations to others considering the product

Spend a few moments to grasp the layout and features, you'll be flying through it within minutes.

What business problems are you solving with the product? What benefits have you realized?

Sprinklr makes the workflow and processes so much easier to handle, everything is in front of you in terms of adding the necessary Macros and properties to a case.

Sprinklr Core review by Nathan M.
Nathan M.
Validated Reviewer
Review Source

"A good combination of social media planning and listening tool"

What do you like best?

It is a good option if you want a comprehensive tool that gives you (in just one platform): social media capabilities, performance and analytics overview of your network and online listening resources. The social media and the report interfaces are very easy to use and offer a lot of filters and features to set up and analyze your campaigns.

What do you dislike?

As I said, it is a good option if you want an all-in-one tool, but there are better individual alternative tools (for social media planning and online conversation listening). There are some posting limitations and listening features (mostly data presentation and options) that are kind of basic. Still I think it is a very reasonable option.

What business problems are you solving with the product? What benefits have you realized?

Content management and social media reporting

Sprinklr Core review by Anna H.
Anna H.
Validated Reviewer
Review Source

"Completely customizable suite for social"

What do you like best?

I love the flexibility Sprinklr gives me at every step of the monitoring process. By letting the user set tags and define criteria for every post you can keep track of your social activity in a way that makes sense for you. The monitoring dashboard can also be tweaked to each user's needs. This is a huge asset in reporting and cuts down on time.

What do you dislike?

Some functionalities that are availble when posting natively don't make their way onto Sprinklr. There are few out there, so it's not a huge issue.

What business problems are you solving with the product? What benefits have you realized?

Centralized asset management has never been easy! As a MNC it's great to be able to share all assets instantly with SM managers around the world and have them be organized.

Sprinklr Core review by Kirsty G.
Kirsty G.
Validated Reviewer
Verified Current User
Review Source

"Sprinklr Space"

What do you like best?

The new interface of Sprinklr space allows for a comfortable navigation across dashboards. They have also introduced in system tabs which allows multiple tabs to be open in one web tab.

What do you dislike?

Campaign rules can sometimes take a while to fully perfect. Also, small changes sometimes have knock on effects to other aspects of the system, but these are quickly investigated and rectified,

What business problems are you solving with the product? What benefits have you realized?

Sprinklr allows us to gather key customer insight through the detailed reporting tool. This allows us to listen to the voice of the customer and keep on top of common trends.

Sprinklr Core review by Jamie P.
Jamie P.
Validated Reviewer
Review Source

"Quick and Friendly Support"

What do you like best?

The fact that the support team are real people you can have a friendly and understanding chat with about the issues/questions you've encountered with the product.

What do you dislike?

The one thing I would prefer to have is a live chat feature vs. email support. You often get a few emails after submitting a support ticket and it can be hard to keep up with. I personally prefer chatting live because my inbox can get a bit chaotic and I can have a hard time responding to the support team over email.

What business problems are you solving with the product? What benefits have you realized?

I was just encountering a weird pre-set within a social monitoring dashboard and wanted to reach out to Sprinklr Core to see if there was a simple way of resolving it.

Sprinklr Core review by Karl H.
Karl H.
Validated Reviewer
Review Source

"Powerful if somewhat intimidating interface. Take the tutorials."

What do you like best?

Sprinklr integrates multiple social media channels as both an aggregating, publishing, coordinating, planning and analytics tool. Our team uses it for most publishing, internal reviews and editing, coordination and team crafting of social media postings. Customer service is high quality, prompt response and good problem-solving is just an email away.

What do you dislike?

It's a very powerful machine, like a helicopter or a lamborghini. If you need a pickup truck, this might not be the tool for you. Sometimes it feels like they need to hire a VP of user experience - the interface can be somewhat non-intuitive, but not bad once you get used to it.

Recommendations to others considering the product

Definitely take the tutorials. Ask questions.

What business problems are you solving with the product? What benefits have you realized?

Team collaboration on proofreading, language collaboration and review make this a powerful tool for ensuring quality of message and strategic value.

Sprinklr Core review by Allie C.
Allie C.
Validated Reviewer
Verified Current User
Review Source

"I use the reporting section for analytics and social listening on a daily basis "

What do you like best?

The UI is pretty clean and easy to understand. It's very helpful to large companies who manage multiple brands. It's great for permissioning and restricting/allowing access to certain users/groups. I like that Sprinklr has access to most all networks.

What do you dislike?

The support system is not the best - you do not get very clear answers from support techs and often times they just say, "nope, that's the way it is" -- it doesn't really feel like they are investigating the issue nor really want to get to root of our problem(s). Secondly, data purity. The data in reporting never matches native analytics and while I understand it will never match exactly, it is very off. So off that we don't trust it. As mentioned above, it's great that we have access to all these networks but when the data integrity is questioned, we can't really use it.

Recommendations to others considering the product

How much do you care about data being accurate? If it's not that big of a concern, go with Sprinklr. If it's a big deal for you, find another solution.

What business problems are you solving with the product? What benefits have you realized?

Content optimization. Cross-channel successes and failures. Are we meeting our benchmarks? Do we need to reset and evaluate based on performance. I work with always on measurement and reporting back to leadership the lay of the land and/or action items on how we intend to improve.

Sprinklr Core review by Sarah W.
Sarah W.
Validated Reviewer
Verified Current User
Review Source

"Robust Platform, But Not the Most User-Friendly"

What do you like best?

Ability to control hundreds of accounts quickly and easily, and ability to schedule posts to all accounts at once.

What do you dislike?

The interface is not the most user-friendly. You can customize views which is a plus, but until you do that it can be tricky finding everything you need.

What business problems are you solving with the product? What benefits have you realized?

We post monthly updates to over 170 individual pages for each office in our company. We also need a way to monitor what each office posts and Sprinklr solves both these needs.

Sprinklr Core review by Sachiko N.
Sachiko N.
Validated Reviewer
Verified Current User
Review Source

"Progress through the partnership"

What do you like best?

The collaboration between Samsung, Sprinklr and our partners empower us to deliver better support to our customers on social media. We have customised the platform to meet our business needs.

What do you dislike?

We'd like easier access to full customer conversation history view in sprinklr space.

We'd like to further understand the the sprinklr user behaviours, average handling time metrics for a productivity metric.

More automated tagging.

What business problems are you solving with the product? What benefits have you realized?

Using social media as an active channel for support from our brand. We can now meet the ever increasing demand for customer support on social media.

Sprinklr Core review by Olivia C.
Olivia C.
Validated Reviewer
Review Source

"Takes time to get used to it but once you it's a great tool"

What do you like best?

I love how personalized you could be with the way your space is settled.

It has made validation easier

It's quite comprehensive in its approach of Social Media Marketing

What do you dislike?

I think the mobile app is not very user friendly and does not reflect the evolution in terms of design and UX that the website has experienced is the past year

Recommendations to others considering the product

Incorporate the reach data on Instagram in the reporting section

What business problems are you solving with the product? What benefits have you realized?

Validation, asset management, reporting for a luxury brand

Sprinklr Core review by Administrator in Consumer Electronics
Administrator in Consumer Electronics
Validated Reviewer
Verified Current User
Review Source

"Mixed Feelings"

What do you like best?

First of all, I should say upfront that my role as Community Manager has me managing moderation only. My team and I do not handle marketing or listening, so my review is strictly from a Customer Care & Moderation perspective.

I love how flexible and customizable Sprinklr is. As my team and I have identified needed modifications to rules, queues, and macros, it's been unbelievably easy to make those changes. The platform is so flexible that even if I can't figure out how to modify the settings how I want, our Success Manager can usually help us get there. Very rarely (so far) have we come up empty-handed and needed to come up with an alternative solution.

From a management standpoint, Sprinklr's reporting options are incredible. Our previous platform (Expion) required that we reach out to our account rep for any reporting dashboards we wanted or needed. From there, it could take literally weeks for them to complete building them, and aside from basic filters, I couldn't change anything with the data.

In contrast, Sprinklr allows me to create my own reporting dashboards that can look at macro usage counts to average handle time by user/moderator, and more. I can make and modify dashboards at will. I can schedule exports to remove the extra work of opening and manually exporting them. The dashboards have a whole host of visualization options. You can take the more left-brained approach (tables with a bunch of text) or the more right-brained option (lots of visual graphs and charts). I can't tell you how much I've loved having such a dynamic set of reporting tools and options.

What do you dislike?

Support and stability are huge frustrations. First, let me talk about support.

So the downside to Sprinklr's customization capabilities is that it's very challenging to get support. They have a great Knowledge Portal with a massive FAQ database, but it's all very high level and general. So if your organization has a lot of specialized or customized rules, queues, etc..., then good luck finding an FAQ that gets specific enough to help.

Their customer community (forum) is either under-utilized by clients or clients do not bother to reply to other clients' posts/questions (perhaps, again, because of the specificity of different set-ups and customizations). That said, Sprinklr employees commented on one of my posts with very helpful information and even modified an FAQ on the spot to include information it hadn't before that.

But worst of all, their ticketing system is a nightmare. To start, they demand so much information that it's really discouraging to even create a ticket. Even then, they nearly always ask for more details, and sometimes it feels as though they don't even read the details you give them.

Because of the instabilities we've experienced (read on for more on that....), we've reported a lot of tickets. Most of the issues resolve themselves after a few days or a week, and the ticket gets closed without any real troubleshooting or feedback from support. At one point, they started demanding VIDEOS of issues because they couldn't reproduce. So we started including videos by default, but their support staff still asks questions of us that are answered either in the ticket description or the screenshots they demand or the video they started demanding.

It feels a lot like their approach is, "Keep asking questions until the glitch sorts itself out," which is not a good support tactic.

About half the tickets we've opened, I resolved myself after troubleshooting ALONE for well over a week.

As for Sprinklr's stability, it's spotty at best. We've had a lot of random, oddball issues that support never really acknowledges or resolves but that seem to resolve themselves. Macros failing, moderator accounts going unavailable while they're actively working in the platform, filters not working, rules breaking, etc... Since we implemented in late April (almost 3 months to the day), there hasn't been a single week that's gone by without us opening at least 1 (and usually 2 or 3) tickets.

It's been a nonstop battle trying to get the system to work smoothly and consistently, and since most of our tickets get closed without any real troubleshooting or resolution, problems pop up repeatedly. But support can't reproduce, soooo...."let us know if it happens again!" So you can wait a week and close the ticket again? Why bother?

I mean, I still bother because I'd rather open tickets and get no resolution than to not even try.

But, yeah. As much as Sprinklr has improved all the work we do, it's also been a massive frustration. Expion was nowhere near as good for moderation in general, but their support was responsive and resolution-oriented. If I could have Sprinklr's functionality with Expion's support, I'd be in heaven.

But for now, I honestly wish I still had Expion. I can work around limited function, but limited support is almost impossible to suffer through.

Recommendations to others considering the product

Be mindful of your business needs. Demand education on setting up and modifying rules, queues, & macros. You may even want to request to be part of the process when your implementation manager starts building your client environments.

What business problems are you solving with the product? What benefits have you realized?

Because Sprinklr is live, it works really well for a team like mine with lots of moderators working simultaneously. No more worrying about people stepping on others' work items or accidental double-responses. Again, reporting is so much better now, so I'm better able to keep track of productivity and do quick spot-checks on quality.

Sprinklr Core review by Internal Consultant
Internal Consultant
Validated Reviewer
Review Source

"One of the best Social Customer service platform"

What do you like best?

Sprinklr makes it super easy to plan, implement, design & run any new program / process weather it's for Social Care / Proactive publishing. I have been using Sprinklr for more than 5 years now and Implemented multiple solutions to make Social Care a step easier every time for the Internal Teams to improve our customer's experience. It's easy to tell what's working and what's not with Sprinklr's robust reporting insights which provides you the flexibility to customize your reporting to see what you want and not stick to the standard reporting and metrics, to top all of this, Sprinklr let's you create a custom metrics with a combination of several metrics which adds to the flexibility and gives you what you need :)

What do you dislike?

Sprinklr works best to our interest and tries to accommodate all the features / enhancement requests to match our needs. Having said, the delivery time is usually longer than promised.

Recommendations to others considering the product

One Stop Application that covers all your Social Team needs. Go for it!!

What business problems are you solving with the product? What benefits have you realized?

It's hard to complete the list of all the use cases that Sprinklr has helped us solve in the past few years. They constantly try to work with us and understand the issues and come back with a solution. I'm a fan of their Dev team sitting in India who make things truly easy!

Sprinklr Core review by Agency
Agency
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Using Sprinklr for comment moderation"

What do you like best?

It's very easy to reply to comments and put them in their designated column. I also love the Search tool for digging up comments and users; super helpful when the client is looking for something specific.

What do you dislike?

I do wish there was an "undo" button in case I click the wrong thing. For example, with comment moderation I have to manually find the comment and change it.

It would be nice on the mobile app to have the comment visible when I hit "Reply." I have to remember the user's name and comment context, since it takes me to a new response screen.

Lastly, the "Preview" section when posting through Sprinklr doesn't show the post in full. My agency requires screenshots of these posts beforehand, and I have to take screenshots in pieces.

What business problems are you solving with the product? What benefits have you realized?

Since I am moderating comments for multiple accounts, it's really nice to have them tabbed out with all comments pulled in.

Sprinklr Core review by User
User
Validated Reviewer
Review Source

"Sprinkl isn't my fave"

What do you like best?

The compliance approval process is fairly straightforward.

What do you dislike?

Let me count the ways ... I previously used HubSpot and for social media posting, Spinkrl pales by comparison with the exception of compliance approval process and pricing (as Sprinklr is limited to Social Media & HubSpot isn't.)

To start with Sprinklr is buggy. At least once a month we encounter an issue.

Customer service has to go thru the main admin(s). With HubSpot, any user could contact client service for help PLUS actually get an answer promptly.

Training is easier to arrange for with HubSpot. We got training initially, but the reality is social media positions turn over frequently, so companies have a need for ongoing training. If you can't provide it, at least have some videos available on your website.

System is not intuitive. See comment about training or videos above. If someone shows you what to do, it's ok, but if you have to figure it out yourself, good luck. Some stuff like changing AM to PM could be way easier. And Smart Posts? (ie you set a time and it posts in that time zone around the world automatically) aren't offered.

The company charges a lot more to add one person and it can take days if not weeks. With HubSpot, I could add extra people myself in minutes and (up to a limit) pay the same price.

Reporting was simple with HubSpot. I still haven't figured out how to run reports I'd like to see since Sprinklr's last so-called upgrade.

I could go on, but those are my biggest gripes.

Recommendations to others considering the product

Stay away.

What business problems are you solving with the product? What benefits have you realized?

Umh .... am I supposed to know what that is? Is that a "core" part of Sprinklr?

Sprinklr Core review by User
User
Validated Reviewer
Review Source

"Sprinklr is great for organic and paid social marketing!"

What do you like best?

I really like Sprinklr's reporting system -- as a Paid Social performance associate, pulling performance from multiple platforms can be daunting and inefficient in terms of time spent. Sprinklr makes it easy to pull all metrics and performance across multiple channels, and build reporting dashboards to easily asses performance across the board. Another feature I really enjoyed from Sprinklr was the Quick Ads Publish tool, which allows you to create various ads at once as well as apply changes in bulk, such as naming conventions and auto UTM tagging.

What do you dislike?

Sprinklr was tough to navigate at first given all the capabilities, however the new Ads Manager is a really powerful tool to help streamline trafficking and making major changes. When making ads for Facebook, the Sprinklr interface only allows you to publish as draft which is treat for QA checks, but does not help in terms of streamlining. l I do wish there was an option to publish directly from Sprinklr.

Recommendations to others considering the product

Sprinklr has powerful tools that can be used for Paid social marketing, organic social marketing, and community management -- the platform is best used when each of the individual teams is taking advantage of the platform capabilities.

What business problems are you solving with the product? What benefits have you realized?

I used Sprinklr to assess performance across multiple campaigns, build ads for Facebook and Instagram campaigns, and build social listening queries to assess how people were reacting to key moments our business was associated with.

Sprinklr Core review by Ashish S.
Ashish S.
Validated Reviewer
Verified Current User
Review Source

"Impressive but more to do"

What do you like best?

The ability to publish posts in one environment, being able to engage with messages, having a calendar view, building reports, setting approval queues and having a rule engine to insert automation. All great features to be efficient.

What do you dislike?

The limitations on publishing. i.e. not being able to use the Twitter poll feature.

Recommendations to others considering the product

Invest time to learn how to use the system that suits your needs, otherwise you will feel overwhelmed.

What business problems are you solving with the product? What benefits have you realized?

Helping our brand to work better together in social and having a holistic view of social properties.

Sprinklr Core review by Internal Consultant
Internal Consultant
Validated Reviewer
Review Source

"Powerful but overly complication enterprise tool"

What do you like best?

Sprinklr is a cohesive solution that can support myriad departments within organisations. It is almost infinitely adaptable and thus is a hugely useful way to capture and manage social data, as well enabling detailed management of social channels from both a publishing and engagement perspective.

What do you dislike?

It's overly complex and strikes me as designed by a group of committees who not only don't talk to each other but have never used their product. Support can be ad hoc and there have been ongoing issues with local account support

Recommendations to others considering the product

Ensure you either have a sprinklr expert in your team, hire one, or can have a team member dedicate a lot of time to learning its intricacies

What business problems are you solving with the product? What benefits have you realized?

We use Sprinklr to address a variety of business problems but so far the main benefits are the ability to report accurately, after a fashion, on social analytics and also to extend customer support to our social channels,

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