What do you like best?
I love Sprout Social! After multiple rounds with multiple companies, my nonprofit had yet to find a product that would allow us to both schedule and analyze content easily, effectively, and inexpensively. Everything we found seemed to offer too many bells and whistles for too high a price, without allowing us to easily access the basics that a smaller organization like our needs.
Enter Sprout Social, which has a great nonprofit rate and offers exactly what we'd been looking for. I use it to schedule Twitter content for four different organizational accounts and to analyze that content's effectiveness, sometimes on a very basic level (such as when reporting out to org execs) and on a deeper level (when trying, with my communications team, to figure out what performs best and how to package future content).
Sprout Social is incredibly easy to use and for the rare times when it's not, or when something goes glitchy, the company's staff is easy to reach, friendly, and helpful. They also offer an app that helps me keep track of my work accounts on the go, both on-site at events and in my everyday life when I want to keep an eye on our work without sitting down at a laptop and going full bore on the weekends. I can't recommend Sprout Social highly enough.
What do you dislike?
I've had a few issues with the Sprout Social app, which for awhile just straight-up didn't work. I contacted the Sprout Social staff, who were friendly and helpful, but unfortunately, it was a slow fix that kept me from being able to use the app on the go for quite awhile at a time in our organizational life when it was very much needed. I have since experienced on an off issues with the app, though never with the site itself.
I look forward to future developments, like being able to directly schedule Instagram posts and being able to tag other users in images posted to Twitter.
Recommendations to others considering the product
Sign up for the company's free trail period, during which you'll have full access to the full range of Sprout Social offerings, including customer service assistance and feedback from its staff. This is a great way to figure out if the product is for you and to glean initial analysis of your social media content performance.
What business problems are you solving with the product? What benefits have you realized?
We use Sprout Social schedule Twitter content for four different organizational accounts and to analyze that content's effectiveness, sometimes on a very basic level (such as when reporting out to org execs) and on a deeper level (when trying, with my communications team, to figure out what performs best and how to package future content).