I like that Sprout Social makes social media management, advocacy and analytics software for businesses easy. Sprout helps us communicate with customers on social channels, collaborate across teams and measure the effectiveness of their efforts on all social channels.
I am disappointed with Sprout Social’s lack of integration. Sprout Social only supports Twitter, Facebook (profiles & pages), Google+ pages, Instagram & LinkedIn (profiles & pages). I also don't like the lack of ability of displaying streams.
Sprout Social will be the right tool for some businesses, and perhaps even you. The entry price (now the Deluxe plan) is $59/user/month, and that is going to be quite a leap for individuals and small businesses.
Sprout Social solves the following problems: Has an in built Customer Relationship Management system (CRM)
Monitoring (although not quite as comprehensive as Mention or the likes of Brandwatch)
Support for teams (drafts, calendar, tasks etc)
Support for multiple profiles, departments, and companies
Security and ability to set specific permission levels and roles
Analytics & Reports
Helpdesk facility (on Premium and above plans) to use social media for customer support
Mobile apps for iPhone, iPad and Android
Integrates with Feedly (for your RSS feeds)