What do you like best?
I love the PDF reports that I can download and send to individual clients! I send monthly reports for each social media channel an individual client is on, and it only takes a few minutes.
What do you dislike?
Sprout Social algorithms seem to calculate data differently than that actual social media platforms so the numbers aren't apples to apples. I tested accuracy multiple times by comparing the same metric for the same time period and received different results. Also, sometimes variables such as engagement look WAY too high to be accurate and I haven't been able to pinpoint the reason.
Recommendations to others considering the product
If you're a small marketing agency who works with other small businesses, Sprout Social is a great tool for tracking and reporting on their social media performance. It's been about a year since I compared, but when I was researching social media management software, Sprout Social offered the best mix of features and affordability. Previously I looked at Hootsuite, Buffer, Social Report,, Socialbakers, and Agora Pulse.
What business problems are you solving with the product? What benefits have you realized?
The PDF performance report by channel saves me a ton of time since I used to create them manually by downloading anyaltics data directly from Facebook, Twitter, etc. and then creating my own reports. My clients appreciate how quickly they receive the information, and the data informs social media strategy and content for the new month.