Very easy to schedule multiple posts in a timely manner. The overall feed and direct inbox feature is great to engage with your audience. The reports and analytics are also very user friendly to navigate and analyze.
What do you dislike?
Customizing posts and their appearances on individual platforms is still a bit of a challenge. I have to edit my post in Facebook to tag any parties since the feature won't work directly from Sprout. I have to edit my images on Instagram then re-upload through Sprout since the Instagram filter portal is not available there. Twitter is the most user-friendly platform to completely use on Sprout. Linked In works pretty well too.
What business problems are you solving with the product? What benefits have you realized?
Better to keep track of our engagements with our audience and the type of conversations that are being brought up. The analytics also provide key insights as to who are audience is.
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