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SqueezeCMM Content Marketing Analytics

4.8
(15 reviews)

SqueezeCMM is a platform that tracks content marketing performance across email, community, social media, web and native advertising using a robust and proprietary classification engine

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Showing 15 SqueezeCMM Content Marketing Analytics reviews
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SqueezeCMM Content Marketing Analytics review by Katherine D.
Katherine D.
Validated Reviewer
Review Source

"Great results, and awesome collaboration! "

What do you like best?

Jen and her team were very responsive and collaborative and coming up with the strategy that was right for us then implementing while giving us access to campaign data and helping us to interpret it. It was also very encouraging to be told we were seeing results that were higher than average for this type of campaign. They have great ideas and I look forward to working more on this campaign.

What do you dislike?

Nothing to dislike - we are looking forward to doing more with SqueezeCMM! Only disappointment was when Twitter refused some of our ads because they appeared to similar. (We were trying to geo-target)

Recommendations to others considering the product

I think SqueezCMM delivers great results, and what's more they seem to really care about giving the best service and results possible. I love working with this team!

What business problems are you solving with the product? What benefits have you realized?

We are a small company with limited resources. We were able to see exactly how we were getting results which we will repeat. It was exciting to view in real time the tangible results of our ad campaign! And we got amazing engagement as well. We are in the business of audience building and engagement and we se real opportunity in using the SqueezeCMM tools.

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SqueezeCMM Content Marketing Analytics review by Sulemaan A.
Sulemaan A.
Validated Reviewer
Review Source

"An easy squeeze"

What do you like best?

The ability to use the dashboard and compare performance of various platforms over specific timeframes.

Also the ability to compare performance of content over a period of time has been very helpful.

What do you dislike?

That the data wasn't always stored since I started using the product during the very early days but that was due to some bug. Not a first world problem by any means and things have improved since then.

Recommendations to others considering the product

Make sure you figure out what your goals are before using this platform and anything else. That will allow you to make the best choice and more importantly measure performance against stated goals in the beginning.

What business problems are you solving with the product? What benefits have you realized?

The ability to understand which platform are the best ones to use for content marketing when targeting potential clients in the C-suite. Not all platforms are equally effective and Squeeze allows us to determine which platform is the most effective and when it's the best time to use it.

What Content Analytics solution do you use?

Thanks for letting us know!
SqueezeCMM Content Marketing Analytics review by Krystle M.
Krystle M.
Validated Reviewer
Review Source

"Great results from GREAT people! "

What do you like best?

The commitment and professionalism from the whole Squeeze team! They treat your campaign like their own and truly care about achieving the best results possible.

What do you dislike?

Nothing! At infinitycomm we have worked with Squeeze a few times and we have always been very happy with the results and the team.

What business problems are you solving with the product? What benefits have you realized?

We recently ran a campaign that involved having users download a free copy of an e-book. Happy to say the results were incredible and we met our goals and then some with a 98% opt in rate - which is very uncommon! Squeeze did an amazing job targeting the right audience to help us meet our goals. Our client was thrilled and we were as well!

SqueezeCMM Content Marketing Analytics review by Executive Sponsor in Marketing and Advertising
Executive Sponsor in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great insights on content performance"

What do you like best?

We recently started using Squeeze to track the performance of our client’s content across channels. It's given us better insights about customer behaviour and what kinds of content perform well (and where we should invest more – and less). The ability to give each client their own dashboard is great – they’re much more engaged when they can check on performance themselves, and opens up useful conversations with them about future campaigns.

What do you dislike?

There's a learning curve. And the system handles complex data sets, so you need enough data to put it to good use.

What business problems are you solving with the product? What benefits have you realized?

Helps evaluate the performance of content across channels. With so many content options (which format, which channel), Squeeze helps us determine on a client-by-client basis what to focus on.

SqueezeCMM Content Marketing Analytics review by Elizabeth W.
Elizabeth W.
Validated Reviewer
Review Source

"Finally, a simple way to measure content"

What do you like best?

Well beyond clicks and views, this taxonomy-driven tool delivered real insights into which content pieces were (and weren’t) being read, shared, commented on, shared again and so on. The analytics helped me direct resources to the content formats and topics that our target markets were interested in consuming. Cost-effective tool that I recommend as a part of every marketing tech stack.

What do you dislike?

Took a bit of time to get the team "squeezing" links and understanding how it fit in the overall tech stack. But after that, smooth sailing.

Recommendations to others considering the product

Set aside time to train a few people on the platform. It's fairly simple but it only works if you use it on all content.

What business problems are you solving with the product? What benefits have you realized?

The vexing problem of knowing what's going on with marketing content.

SqueezeCMM Content Marketing Analytics review by Amélie G.
Amélie G.
Validated Reviewer
Verified Current User
Review Source

"Very great experience using SqueezeCMM "

What do you like best?

Our customers love SqueezeCMM because they get their own dashboard with real time data showing exactly what their content performance looks like. This helps us and them to see how our targeting is performing compared to other campaigns - with minimal setup

What do you dislike?

The only thing I can think of is more varied data visualization!

What business problems are you solving with the product? What benefits have you realized?

Knowing what content performs, where, and doesn’t. A simple real time action dashboard for all your properties is really cool.

SqueezeCMM Content Marketing Analytics review by Daniel B.
Daniel B.
Validated Reviewer
Review Source

"Fabulous for aggregating data from digital channels"

What do you like best?

Excellent taxonomy system. Peace of mind in the knowledge that our link data is being collected and stored in a manner that is hygienic - with the ability to cleanse further in the future. Responsive team at Squeeze who seem generally interested in our progress with their tool.

What do you dislike?

A few quirky interface issues - but these are being constantly addressed by the Squeeze team. The analytics on their own are good, but not spectacular. However, the ability to download the data in standard csv and Excel format for use in our own analytical software makes this largely unimportant.

What business problems are you solving with the product? What benefits have you realized?

Just as advertised - seeing what marketing collateral drives what kind of engagement.

SqueezeCMM Content Marketing Analytics review by Claude G.
Claude G.
Validated Reviewer
Review Source

"Powerful data capture and targeting capabilities for B2B content marketers "

What do you like best?

SqueezeCMM tells us what works! It extends the reach of our targeting campaigns and gives our customers actionable insights into what content is working on what channels for much more effective retargeting.

What do you dislike?

Data storage fees are high but cheaper than most other targeting options.

What business problems are you solving with the product? What benefits have you realized?

It gives our customers actionable insights into what to do where, and new audiences to retarget. A great hypertargeting investment for B2B marketers with niche audiences who can’t afford more expensive solutions

SqueezeCMM Content Marketing Analytics review by Alan M.
Alan M.
Validated Reviewer
Verified Current User
Review Source

"Squeeze works - plain and simple"

What do you like best?

Measurement and the ability to track dark social linke

What do you dislike?

Nothing. Easy to use and the team is great!

What business problems are you solving with the product? What benefits have you realized?

Measurement and IP retargeting has been very effective.

SqueezeCMM Content Marketing Analytics review by Stephanie W.
Stephanie W.
Validated Reviewer
Review Source

"Robust content performance managing tool"

What do you like best?

SqueezeCMM is a robust content performance management tool that allowed us to manage thousands of content URLS, and provided quick and thorough metrics.

What do you dislike?

I found nothing to dislike regarding SqzCMM.

What business problems are you solving with the product? What benefits have you realized?

SqzCMM allowed us to deliver highly detailed metrics for a vast number of content pieces--showing us what business areas performed best in relevant social media spaces. We were able to track more thorough ROI through detailed categorization of content pieces--including business unit, product line, campaign, and more.

SqueezeCMM Content Marketing Analytics review by Kate B.
Kate B.
Validated Reviewer
Review Source

"Analytics that are immediately meaningful"

What do you like best?

Squeeze CMM is remarkably easy-to-use and, because you control the measurements, immediately meaningful.

What do you dislike?

There is nothing to dislike about Squeeze because it is a flexible tool with a defined purpose.

What business problems are you solving with the product? What benefits have you realized?

When I want to know how a piece of content is performing, and under which circumstances it reaches the target, then I can track testing with SqueezeCMM

SqueezeCMM Content Marketing Analytics review by Alex M.
Alex M.
Validated Reviewer
Review Source

"Wonderful and intuitive solution"

What do you like best?

The ability to aggregate data in one spot, analyze that data, and then make action plans that are based on factual results.

What do you dislike?

There really isn't anything that we dislike about the solution.

What business problems are you solving with the product? What benefits have you realized?

We're using SqueezeCMM to better understand the value of our various marketing channels so that we can maximize the results we're getting from each channel.

SqueezeCMM Content Marketing Analytics review by Chris P.
Chris P.
Validated Reviewer
Review Source

"HPE uses SqueezeCMM"

What do you like best?

Great analytics on Social content that I have not been able to see before

What do you dislike?

There is nothing I don't like about this product!!

What business problems are you solving with the product? What benefits have you realized?

I finally get to see where traffic is coming from that I generate from my social links

SqueezeCMM Content Marketing Analytics review by Administrator
Administrator
Validated Reviewer
Review Source

"Great analytics without the need for a larger automation solution"

What do you like best?

Great visualizations - works well and is easy once it gets set up. Powerful. Like that it doesn't require marketing automation software to give us great visualizations.

What do you dislike?

Take the time to learn how to use it - just like any other software.

What business problems are you solving with the product? What benefits have you realized?

Easy to see how a campaign is performing which allows you to make adjustments during the duration of the campaign.

SqueezeCMM Content Marketing Analytics review by Executive Sponsor in Marketing and Advertising
Executive Sponsor in Marketing and Advertising
Validated Reviewer
Review Source

"Director, Marketing"

What do you like best?

The Squeeze CMM team and Jen in particular. They are knowledgeable, easy to work with and responsive. They care about their client's success.

What do you dislike?

We were conducting a pilot with SqueezeCMM. Overall experience was positive, so nothing in particular to dislike.

What business problems are you solving with the product? What benefits have you realized?

We were using SqueezeCMM to help us amplify a new brand awareness campaign.

Kate from G2 Crowd

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