What do you like best?
Peoplelinx leverages LinkedIn as its main platform, and honestly the two are a perfect match for social selling. While one digs up articles and related industry content for you to easily share, the other platform serves as a stage to show off those insights and gain awareness for your product or brand. Without Peoplelinx taking the time and the algorithms to find this content, marketers and salespeople such as myself would spend a lot of time trying to find who posts about our company--and where.
What do you dislike?
Areas this platform could improve: Peoplelinx is good at digging up industry content citing our company. However, some of these articles and mentions are in fact for our competitor, and upon searching through the article, sometimes we aren't mentioned at all! Obviously if we're trying to promote our brand, we aren't going to promote our competitors, unless it was a joint venture on a project, etc. My only other gripe is that the webinars, while informative for first-time social sellers, are repetitive, and rarely offer new content. Most start off with the same review slides introducing social selling, and then launch into their respective topics. I've checked back when recommended webinars, but the only change I've seen is a User's Choice Webinar. One last point, after you reach "Master Social Seller" status, you cannot advance any further, and considering it's rather easy to achieve, I think the titles and achievements could do with an overhaul. What I think could also be added is category tags under the articles section, such as choosing a certain industry's articles to share. Also just having general articles from industries a user would like to focus on would be nice. As much as I enjoy promoting my company's brand, I don't want to push my followers on social media, and need to break it up at times with other content.
Recommendations to others considering the product
Consider overhauling whatever old system you're using to gain insights into your accounts and your brand, and take a look at PeopleLinx. Connected to Twitter, LinkedIn, as well as a host of other social media platforms it's the most painless way to quickly share news about your company with your followers. Your Marketing department can focus on other responsibilities, and you're also teaching each of your employees how to be social sellers on an easy-to-use platform--that's a win-win!
What business problems are you solving with the product? What benefits have you realized?
Our Marketing department is often times very busy, and doesn't spend all day posting and promoting our brand. So by having our whole company standardize on PeopleLinx, we are all now effectively promoting our company's products and services, and each of us becoming social sellers. I've been able to measure the engagement each article receives, how many clicks, and which were most popular on each of my connected social platforms thanks to PeopleLinx's easy-to-read charts. Industry-related contacts have connected with me via Twitter and LinkedIn thanks to my posts and shares that effectively built my personal brand on these platforms.