What do you like best?
StackAdapt is a very intuitive and user-friendly platform for programmatic native advertising. Their onboarding process is very good, and customer service is very helpful. You have to go through an "approval" process, but once you do they'll turn you loose and you can create campaigns from small to large. No minimum spend, which is nice when you're just testing things out.
What do you dislike?
They are just now adding features for display advertising as well, and so far do not support that many different types of ad formats. You won't see any of the more exotic sizes, for example. For a beginner, however, less is more, and it actually simplified the process when I needed our art department to come up with the actual creative.
Recommendations to others considering the product
Great platform, easy to use, no minimum spends. Awesome customer support willing to walk you through things in detail.
What business problems are you solving with the product? What benefits have you realized?
We have started investing more time and money into our blog content, and wanted to leverage it to drive some extra paid traffic. Obviously native programmatic units are the right fit for blog content, and StackAdapt was a friendly, easy to use solution to get started.