Stay Upstream


Upstream is a solution that keeps users at the source of the latest sector and company insights and provides up to the minute contact details of key decision makers across Senior Management, Marketing, Communications, IT and Digital.

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Stay Upstream review by Laura H.
Laura H.
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Verified Current User
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"Speeds up my sales prospecting"

What do you like best?

The direct lines and mobile numbers! Very good quality data in general. If a contact has left, you tell Upstream and they send you the new details of their replacement or next best contact.

I like that the data is intended for suppliers to those retailers, brands, chains, perfect if you sell marketing services, or any kind of technology to companies in the UK.

What do you dislike?

Its another thing to log into - worth it though!

Some people who sell internationally might find it a bit UK focused, though I've seem more data coming in for European companies recently.

Recommendations to others considering the product

Take a trial and test the contacts in the system. The user interface is self-explanatory, so just give it a go, and see if you get new contacts and insight.

What business problems are you solving with the product? What benefits have you realized?

I'm so much quicker in reaching out to a new company. I can quickly see their priorities through the industry articles that are pulled in - these are from industry mags I now don't have to subscribe to directly. This improves my response rate.

The exclusive insight gives me new leads, companies that are looking for agencies or open to reviewing some creds.

You don't have to trawl through 100s of contacts to find the right one, these are decision makers and influencers.

The result is that I can just email or call someone with a really tailored message in about half the time it would take me to read about a company online, find the right contact and their details. This means when I'm prospecting, I can contact twice as much people every day.

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Stay Upstream review by Renaye E.
Renaye E.
Validated Reviewer
Review Source

"Great for prospecting"

What do you like best?

The platform is really easy to use and allows us to build lists and gather information on our key prospects really quickly.

The exclusives and newsfeed are actually really handy too – making conversations with decision makers relevant and personal.

What do you dislike?

Not as much data at smaller size companies, but we’ve used the in-house research team to help with bespoke data build projects.

What business problems are you solving with the product? What benefits have you realized?

Saves the sales team loads of time digging around – it’s quick and easy to find contact data at brands and agencies.

What Market Intelligence solution do you use?

Thanks for letting us know!
Stay Upstream review by Anna R.
Anna R.
Validated Reviewer
Review Source

"Great if you want to get to digital decision makers"

What do you like best?

The data on Upstream is perfect for us as we target marketing and digital decision makers across loads of different sectors.

Updates on people who have recently moved jobs have proved a really useful route to new business ops for us!

What do you dislike?

I’d love to see more international data on the platform

What business problems are you solving with the product? What benefits have you realized?

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