What do you like best?
The direct lines and mobile numbers! Very good quality data in general. If a contact has left, you tell Upstream and they send you the new details of their replacement or next best contact.
I like that the data is intended for suppliers to those retailers, brands, chains, perfect if you sell marketing services, or any kind of technology to companies in the UK.
What do you dislike?
Its another thing to log into - worth it though!
Some people who sell internationally might find it a bit UK focused, though I've seem more data coming in for European companies recently.
Recommendations to others considering the product
Take a trial and test the contacts in the system. The user interface is self-explanatory, so just give it a go, and see if you get new contacts and insight.
What business problems are you solving with the product? What benefits have you realized?
I'm so much quicker in reaching out to a new company. I can quickly see their priorities through the industry articles that are pulled in - these are from industry mags I now don't have to subscribe to directly. This improves my response rate.
The exclusive insight gives me new leads, companies that are looking for agencies or open to reviewing some creds.
You don't have to trawl through 100s of contacts to find the right one, these are decision makers and influencers.
The result is that I can just email or call someone with a really tailored message in about half the time it would take me to read about a company online, find the right contact and their details. This means when I'm prospecting, I can contact twice as much people every day.