What do you like best?
The service comes with several marketing tools. It's nice to have everything in one place, rather than having to install several different tools and plugins.
What do you dislike?
I have issues installing the software, coding issues everytime I add a new site, and ongoing coding issues that pop up out of nowhere. I'm a pretty tech-savvy person (I'm in digital marketing, after all), but the fact that issues keep popping up is bewildering. I also don't like the price. For how much we pay, I would expect minimal issues, less bugs in the software, and more features.
Recommendations to others considering the product
I understand my issues may not be typical. That being said, I would suggest looking at other tools. One reason I chose Sumo is because I liked the idea of everything being in one place, rather than having to download several different tools and plugins. Now, with all of the issues I've had, I wouldn't matter having to use different tools if they all work properly.
What business problems are you solving with the product? What benefits have you realized?
I use Sumo to gain new email subscribers, advertise current deals, and engage readers and shoppers on social media.