Was very quick and easy to learn when we implemented it. Reduced the time I and others spent on each call we received. Training for the software was all done in house as it again is so quick to pickup on. When the support team there was needed (very infrequently) they were excellent though. Really did take the advertising and marketing abilities of our company to the next level for both us and our customers.
What do you dislike?
The interface is very simple and easy to use. The only problem there is it seems to me like its a little out of data and needs some upgrading and improving done there. Really isn't any other cons I can think of off the top of my head. Solid software for what it's for.
Recommendations to others considering the product
I would suggest just looking into it. Another solid software solution that has little negative to it.
What business problems are you solving with the product? What benefits have you realized?
Used to collaborate with other marketing people within the company and used a initial database for our customers and used to target certain customers for specific reasons.
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