Synthesio
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Synthesio

57 ratings
4.4 out of 5 stars
628.810
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Synthesio helps brands and agencies listen to, understand and engage with consumers.
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Synthesio Reviews (62 reviews)

  • The ability to get daily reports sent to my email is a life-saver, as it helps me to keep track of what's going on without having to log on. Synthesio is not a...Read More
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    Bernardo D.
    Industry Analyst / Tech Writer in Telecommunications
  • The tool brings in data that is relevant to your search and it can categorised effectively so that you can compare different parts of your business and/or competitors...Read More
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    Oliver O.
    User in Marketing and Advertising
G2 Crowd User: Andrea N.
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As an intern with MasterCard digital marketing, I use it for social listening.

What do you like best?

I like how simple the format is because it makes it very easy to use. I also appreciate how specifically you can filter the dashboards and save it without affecting anyone else viewing the dashboard, especially because we have each market using the platform. There is so much the platform has to offer, it's just a matter of sitting down and learning about all its services and providing specific enough information that will be most beneficial for not only our marketing department, but also the whole company.

What do you dislike?

I think there should be a better way to optimize the site that has less restrictions. As users, we have to provide very specific and thorough information (in the form of hashtags, keywords, sources, etc) to be able to receive valuable information from you guys. We only just learned that we have to include potential sources that would mention our project, otherwise we can't see their posts because their account isn't public. this limits us because there is no way for us to know every person who may say something related to our prroduct/brand/campaign. Though there are probably privacy restrictions, I think there should be a way to see all uses of a hashtag or keyword as you can directly on a platform like twitter.

Recommendations to others considering the product

Make sure to do thorough research when filling out the necessary intake form and go through training, where you should ask everything and anything. So far, everyone we've spoken to has been extremely helpful and willing to answer all questions which has been great because it's allowed us to learn so much about the platform that we had no idea existed.

What business problems are you solving? What benefits have you realized?

Our team is using synthesio to improve our social listening and social presence. We hope to use it to move away from monologue and into conversations that address our consumers needs. Thus, we can solve many issues people have and are posting about on social media now that we can see them. this is a huge benefit as the use of social media to communicate not only with everyday people but also with brands has been increasing tremendously, so we can stay on top of the conversations and concerns related to MasterCard, and then address them appropriate;y.

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G2 Crowd User: Mike A.
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Helping us manage Social Media Customer Service better.

What do you like best?

Synthesio provides us with a first line defense against potential risks to our brand, enabling us to highlight customer sentiment and react faster. The daily alerts are also really helpful for highlighting potential risks, these can be tailored to the individual requirements of the user, depending on the information that is most useful.

Also they are a great bunch of people, who are always happy to help.

What do you dislike?

The auto sentiment tagging is sometimes a little off, it can sometimes mistake a neutral or positive comment as negative however, this doesn't cause any real issues.

It can be a little difficult to navigate at times, but it may just take us some time to become comfortable locating all of the available data.

We currently use Conversocial for all reporting (response times, AHT, root cause analysis, volumes, etc), Sythesio currently doesn't offer this type of data but this may change in the future with the new partnership between Synthesio & Conversocial.

What business problems are you solving? What benefits have you realized?

We are very new to Synthesio but I have seen some real benefits already, I can see at a glance what customers are saying about a particular area of our business, this has really helped to identify pain points with the recent launch of a new brand.

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G2 Crowd User: Max B.
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Lightweight and user-friendly footprint monitoring

What do you like best?

Over the course of two years with Synthesio I came to value the sheer amount of time I saved conducting both my social media conversation monitoring and long-term social media trends with the same piece of software. The ability to easily customize and copy down charts of user demographics across social media platforms and specific topics made for attractive client reports that addressed client concerns without seeming overwhelming.

What do you dislike?

Social impact graphics for individual Twitter accounts were a bit simplistic, and there still exists no way to determine total percentages of followers who also share interests about other topics - useful for lateral marketing and discovering new avenues of approach for highlighting a product or client to an untapped base of social-savvy users.

Recommendations to others considering the product

Take advantage of online tutorials and seminars to get the most from the program.

What business problems are you solving? What benefits have you realized?

Synthesio allowed me to provide clients with a quick-and-dirty first look at their digital footprint and the effect they were having on the social conversation - and whether they were even communicating with the right audiences. Though it lacks a bit in depth, Synthesio is fantastic for providing the fast take on where conversations are happening, who the most influential users are in a specific area, and how those users are geographically distributed around the world. It makes for much more efficient strategy planning when engaging in online marketing.

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G2 Crowd User: Anonymous
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Trialed API for a proof-of-concept project comparing sentiment to in-store mobile device popularity

What do you like best?

There are a ton of "social sentiment" tools out there, but the vast majority seem to just offer simple natural-language processing capabilities, and want you to spoon feed them your data one tweet at a time in order to measure sentiment. Synthesio made the cut for our project because it goes several steps further and collects/interprets social data en mass, and offers a simple interface where I can say "this date, this topic, what were people saying?" and get some pre-cooked metrics quickly. This is the type of tool that is valuable for quick data analysis and hypothesis-testing.

What do you dislike?

My impression is that most emphasis from "the pitch" over several phone calls seemed to be on web interface and how it allowed manual exploration of data, which is fine if I'm a social media monitor, but as a developer and data scientist I need to be able to pull data down and run analysis against my own data sources. API access took a while but when we finally got it we had everything we needed.

What business problems are you solving? What benefits have you realized?

We are testing a hypothesis that social sentiment can potentially be used as a predictor for in-store popularity of smartphones and tablets across a handful of major carriers in the U.S. Benefits still TBD, as analysis isn't complete.

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G2 Crowd User: Diane H.
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Great platform, great insights

What do you like best?

Provides great data for research on new business pitches, allowing in depth knowledge on the potential client’s online presence and the focus on social ROI helps provide information on how social media work ties back to business analytics, performance, etc. Synthesio’s client service managers and account managers have also made using the platform an easy process, as opposed to some competitors who just hand us their software and leave it to us to figure out how to use it.

What do you dislike?

The same limitations that apply to everyone: the websites that don’t allow themselves to be crawled. Overall, I’m very happy and don’t have any real complaints.

Recommendations to others considering the product

Great platform, highly recommended.

What business problems are you solving? What benefits have you realized?

Social ROI: We use Synthesio to help prove social ROI and tie our social media work back to business metrics. Scaling Social Media Throughout The Organization: Synthesio allows us to scale our social media throughout our entire organization in a way that can allow for it to be easily accessed and used by different departments at different levels.

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