Synthesio
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Synthesio

25 ratings
4.7 out of 5 stars
29 9.3 / 10
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Synthesio helps brands and agencies listen to, understand and engage with consumers.
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Synthesio Reviews (29 reviews)

  • The ability to get daily reports sent to my email is a life-saver, as it helps me to keep track of what's going on without having to log on. Synthesio is not a... Read More
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    Bernardo D.
    Industry Analyst / Tech Writer in Telecommunications
  • The tool brings in data that is relevant to your search and it can categorised effectively so that you can compare different parts of your business and/or competitors... Read More
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    Oliver O.
    User in Marketing and Advertising
User in Food & Beverages - Synthesio Review Author
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Loving Social Listening

What do you like best?

We chose to use Synthesio because we needed a global platform that would work as well in any country or language and Synthesio’s global reach is what attracted us the most. For an agency with clients all over the world, it is great to be able to use their Social Intelligence platform to get great data from all over the globe.

What do you dislike?

No major complaints so far. Our needs are heard.

What business problems are you solving? What benefits have you realized?

We listen for our clients globally, which is done best with Synthesio. We help our clients monitor mostly campaign success and brand health. Our clients are always looking to translate the work they are doing with Social to metrics their executives relate to. Synthesio’s focus on business facing metrics helps us provide these answers.

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Synthesio provides a comprehensive view of social media sentiment on an easy to use platform

What do you like best?

The platform provides all major sources of social and news media and does a great job at removing noise or spam from report results.

The dashboards are easy to built and the Flash Dash feature really helps by providing advanced insight into conversations which lead to faster dashboard builds.

The staff is extremely knowledgeable, skilled and customer focused.

What do you dislike?

Would like to have the ability to have keywords used in the dash board builds translated.

Recommendations to others considering the product

Great product and fantastic staff

What business problems are you solving? What benefits have you realized?

Our company is looking to track underlying consumer sentiment for products and services of various fortune 500 companies.

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User in Internet - Synthesio Review Author
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Excellent open approach

What do you like best?

Our customers are looking to get a complete view of their marketing efforts across, social, advertising etc. Synthesio gives us very high quality social and mainstream data, for a complete global view, but also focuses on metrics and analytics that integrate easily into a bigger marketing results view. Their open approach to the ecosystem and API access is a huge differentiator for us.

What do you dislike?

Still have some work to do on their UI. However, they have already addressed many of our concerns and seem to be very receptive to feedback.

What business problems are you solving? What benefits have you realized?

We're creating one view of the customer to measure our performance across multiple social channels.

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Great tool and great support

What do you like best?

The tool brings in data that is relevant to your search and it can categorised effectively so that you can compare different parts of your business and/or competitors in the market. The sentiment seems to be accurate when done automatically, but can also be done manually in controlled population samples, which gives a reassuring level of accuracy when looking at the data. The information is displayed very well and can be downloaded as an image or to excel to include in presentations etc. Automated reports using an established template are another bonus that we will be looking into using in the future.

All rounded off by a very helpful and informed support team who do more than just troubleshoot.

Very pleased with the tool so far.

What do you dislike?

So far, there is not much to complain about or be concerned about either. And with the tool being a dynamic, evolving one, it should continue to improve on an already excellent platform.

I would only say that a way of saving search terms for future use would be handy, but there are ways around this and potential for that to be included in an upcoming software release

Recommendations to others considering the product

I would happily recommend it as a product and for the service included

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Great data quality and flexibility - this is how social listening should be.

What do you like best?

The ability to get daily reports sent to my email is a life-saver, as it helps me to keep track of what's going on without having to log on.

Synthesio is not a stagnant tool but it constantly evolves - in the right direction. Whether it's refinements or new features being added to the platform, with Synthesio you can be confident that you have a up-to-date tool for your every needs.

What do you dislike?

Nothing so far - I'm satisfied with the tool as it is, as well as with the readily available support I get.

Recommendations to others considering the product

Synthesio is much more than setting up social listening dashboards, and much more than a tool that collects mentions for brands, topics or keywords. It's an excellent tool that works as a starting point to identifying areas of improvements, positive and negative mentions, as well as 'obscure mentions' that you wouldn't normally be aware of, and, of course, 'hot topics' to make sure you're on top of things. You do not require advanced knowledge of Boolean language to use this tool - Synthesio does a great job at training clients in how to use the tool to its fullest potential so you won't feel lost.

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