Synthesio

(114)
4.4 out of 5 stars

Synthesio helps brands and agencies listen to, understand and engage with consumers.

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Synthesio review by Jordan D.
Jordan D.
Validated Reviewer
Verified Current User
Review Source

"A nice robust intelligence tool, though somewhat lacking in UX"

What do you like best?

Synthesio offers unlimited data within defined "use cases." The ability to do full market research is useful.

What do you dislike?

I find something left to be desired in terms of usability and user experience, an element with which their competition had a definite leg up.

Recommendations to others considering the product

Push the account executives to build dashboards for you. We saw a lot of stock dashboards at first which didn't exactly show a personalized look at our industry.

What business problems are you solving with the product? What benefits have you realized?

Our trial at Synthesio has helped us look at total reach across channels, in a way that we aren't able to do natively.

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Synthesio review by Traci H.
Traci H.
Validated Reviewer
Verified Current User
Review Source

"Reliable and Accurate Social Monitoring"

What do you like best?

With the new dashboard and user-friendly modules, the tool is easy to set up, use and optimize. The ability to update preferences and the interactive data charts make it a great tool for real-time listening, monitoring and reporting for clients. Support team is responsive and helpful with sudden needs or questions.

What do you dislike?

Pulling specific data from multiple social platforms would be ideal for a one-stop-monitoring-shop. This would include more personalized data from each of a client's specific social handles and how their activity has evolved.

Recommendations to others considering the product

Getting live training was extremely helpful when getting started with Synthesio. Support staff is extremely helpful with answering questions and making the tool easy to navigate.

What business problems are you solving with the product? What benefits have you realized?

Our team is able to provide in-depth recommendations for future brand building and awareness, for turning trends into further growth and for optimizing against competitors. This aids in our overall knowledge of the client, their social activity as well as reactions from consumers and how to shape our marketing strategies.

What Social Media Analytics solution do you use?

Thanks for letting us know!
Synthesio review by Samantha B.
Samantha B.
Validated Reviewer
Verified Current User
Review Source

"Synthesio's social intelligence tool is helpful for measuring a brand's social image."

What do you like best?

Synthesio's social intelligence analysis tool is brilliant. With every project that measures my brand's social, Synthesio was there to help measure the data. Their employees were extremely helpful and I was able to successfully conquer projects at work, thanks to Synthesio! I had an overall positive experience with using their platform and their employees were always eager to help!

What do you dislike?

Being that I am always on the go, I am always doing work from my mobile device. I am in hopes of Synthesio increasing their mobile capabilities.

What business problems are you solving with the product? What benefits have you realized?

While working in marketing, we are always looking for data to prove our online efforts. Synthesio helped my company look at the sentiment surrounding specific key terms. We wanted to measure how our clients react to our business efforts through sentiment analysis, demographics and competitive analysis. After we measure our KPIs, we want to know where we stand in terms of our competitors.

Synthesio review by Maura H.
Maura H.
Validated Reviewer
Review Source

"Great for Monitoring, Takes Time to Get Used To"

What do you like best?

It is very easy to setup monitoring report emails.

What do you dislike?

Some of the items it can do seems a bit repetitive.

Recommendations to others considering the product

Use the customer support offered to you. They will setup your account and client monitoring profiles for you so it is much easier for you to get started and make simple adjustments for things only you/the client might know (i.e. tone of article, importance, etc.)

What business problems are you solving with the product? What benefits have you realized?

We use this program to assist with media monitoring for client and industry news. It also helps analyze trends (like spikes in coverage or Social Media mentions at a specific time), and create graphs for client reports.

Synthesio review by Alina N.
Alina N.
Validated Reviewer
Review Source

"Amazing tool, easy to use, great insights"

What do you like best?

The tool is very easy adn intuitive to use with a very nice visualisation of data in charts and graphs. In addition you have always an option to either export ready to use image of a chart or a raw data for further manipullations in excel.

True discovery if you need a real time insights, crisis tracking or social monitoring. Great variety of media types being tracked increases the volume of mentions, and make probability of crawling every possible mention higher.

What do you dislike?

Current way system analyses the sentiment can be improved a little; also would be nice to have an option easily switch between work spaces to decrease the time for data extraction.

Adding an option to crawl data from a very specific media type on your own (e.g. one blog or forum or twitter account only).

Woudl be great to have an option to see directly in the tool for tweets some pure social metrics (retweets, favorites), to quickly understand performance of the post.

Recommendations to others considering the product

I would highly recommend the tool to the others: fast to learn, easy to use, great help from Synthesio if any questions, they are always ready to see if there are any possible solutions for your matter.

What business problems are you solving with the product? What benefits have you realized?

The need to understand what consumers adn potential customers are complaining the most about our products/services so we can improve them or excalate to responsible stakeholders.

Digging for social insights and audience insights in order to build a smart strategy for product launches and always on content, smart targetting for paid pushes. As well a key element for crisis management, and reporting, with potential intervention if needed from community manager.

Huge help for social monitoring when the purely social activation is launched (hashtag tracking, keywords + overall sentiment).

Synthesio review by Peter G.
Peter G.
Validated Reviewer
Review Source

"Associate Director, Analytics"

What do you like best?

Synthesio has flash reports that allows you to set-up reports for monitoring social intelligence for a short period of time. We find this useful for monitoring high volume conversations that need to be validated in a quick period of time.

What do you dislike?

We have a cap on the overall volume of mentions, which limits us. It's not a terrible thing as it forces us to drill down further into queries. I would like to be able to set the stage though for overall volume and then drill-down into the specific conversations.

Recommendations to others considering the product

Make sure you learn the custom reports and take advantage of the graphics and visuals. An API or export feature would be nice as we are always exporting reports for our clients and for requests.

What business problems are you solving with the product? What benefits have you realized?

We are trying to solve for social listening strategic positioning. Teams that are not as embedded in the tool are very much into the visuals and graphs as they help to show what is possible within the tool. We get a lot of requests for monitoring the shifts in conversation within a topic or across brands and Sysomos is flexible enough to help us with that as a tool for querying topics.

Synthesio review by Vicnan P.
Vicnan P.
Validated Reviewer
Review Source

"Both flexibility and power enough to push your social listening programme"

What do you like best?

The system's modularity allows for set-ups that speak directly to the needs of business users, and hides all else. A technical user can diagnose and deliver a social listening dashboard, and non-technical ones find it easy and intuitive to use. A single onboarding is all that's required, unlike many other systems, and most importantly, NOT at the expense of insights.

What do you dislike?

The system did run a little slow at scale; Synthesio has been rectifying that though, which is greatly appreciated. Filters are still not universal across all widgets/reports.

User management can be improved: it's a little tedious having to switch between accounts manually (which can occur if you're using multiple instances of Synthesio for different clients).

Recommendations to others considering the product

Definitely use the consulting hours with the Synthesio team; the setup was exponentially improved for one of my clients as the team make the effort to truly understand the business context and pushed us on what could be done with the platform.

What business problems are you solving with the product? What benefits have you realized?

Deriving type of conversations target audiences are having and the type of content these audiences are consuming (subject matter, format, platforms) to better inform creative and content strategies.

Synthesio review by Mike A.
Mike A.
Validated Reviewer
Verified Current User
Review Source

"Helping us manage Social Media Customer Service better."

What do you like best?

Synthesio provides us with a first line defense against potential risks to our brand, enabling us to highlight customer sentiment and react faster. The daily alerts are also really helpful for highlighting potential risks, these can be tailored to the individual requirements of the user, depending on the information that is most useful.

Also they are a great bunch of people, who are always happy to help.

What do you dislike?

The auto sentiment tagging is sometimes a little off, it can sometimes mistake a neutral or positive comment as negative however, this doesn't cause any real issues.

It can be a little difficult to navigate at times, but it may just take us some time to become comfortable locating all of the available data.

We currently use Conversocial for all reporting (response times, AHT, root cause analysis, volumes, etc), Sythesio currently doesn't offer this type of data but this may change in the future with the new partnership between Synthesio & Conversocial.

What business problems are you solving with the product? What benefits have you realized?

We are very new to Synthesio but I have seen some real benefits already, I can see at a glance what customers are saying about a particular area of our business, this has really helped to identify pain points with the recent launch of a new brand.

Synthesio review by Daniel L.
Daniel L.
Validated Reviewer
Verified Current User
Review Source

"Flexible Product with Exemplary Customer Service"

What do you like best?

Flexibility: dashboards are easily customized to fit your measurement needs.

Query Development: The multiple topic structured approach to developing queries is a strong feature. AND (drum roll) the ability to preview query results when refining (especially for campaign queries!) is AWESOME.

Customer Service: The account team at Synthesio is responsive, friendly and very helpful at quickly addressing items that come up - shout out to Jordan for all the help!

What do you dislike?

One gap I'd like to see filled is including native platform engagements by mention included in the export and in the dashboard to identify top engaged content. But back to customer service, I've mentioned this to the Synthesio team and they indicated it is something they will work on.

What business problems are you solving with the product? What benefits have you realized?

Synthesio allows for monitoring multiple campaigns simultaneously and alignment with campaign objectives. Campaign analytics and specifically being able to measure earned reach generated is always a client priority. Other campaign measurement needs: measurement by topic and channel are also important.

Synthesio review by User in Leisure, Travel & Tourism
User in Leisure, Travel & Tourism
Validated Reviewer
Verified Current User
Review Source

"Reliable, user-friendly, efficient and essential to our reporting needs. "

What do you like best?

Synthesio is so easy to use. It doesn't take long to train a new team member and is very easy to see how it adds value. The support team respond quickly to queries and complaints and it's been invaluable in managing crisis situations and customer service issues.

What do you dislike?

Overall we are very pleased with the product. One issue we have come up across recently is around how quickly the feed updates with mentions. Working in a fast-paced industry like travel means we need data asap and we have found certain searches are slow. In fairness to the team, they are looking into this now for us.

Recommendations to others considering the product

If you're looking for a reliable and user-friendly tool then Synthesio covers all of those things. You'll also find a good support network who are on hand to help.

What business problems are you solving with the product? What benefits have you realized?

A key part for Monarch is managing customer services on social media. Unfortunately in the industry we work in things can change anytime, any day, from delays caused by weather to terrorism incidents. Synthesio allows us to report back to the business the impact these incidents has on our customers and our online reputation, as well as ensure we are addressing key problems quickly.

Synthesio review by Andrew P.
Andrew P.
Validated Reviewer
Verified Current User
Review Source

"Synthesio review - Great experience!"

What do you like best?

Extremely easy to use. Global footprint is important to us.

The API flexibility and easy reporting is also great. Also the client service team is critical to us and easy to work with. all in one solution to social analytics, campaign management. easy to uncover value driving insights from the tool. Tool is easy to use at every level within our company - from the associate to the C level. Works well across all platforms. I like the navigation, set up, and uncovering insights

What do you dislike?

industry standards around fb and linkedin. Don't like privacy policies which are very restrictive.

Recommendations to others considering the product

Synthesio is excellent. If you want to work with a great team and you want to have a great platform, Synthesio is the platform to go with!

What business problems are you solving with the product? What benefits have you realized?

found a way to link your marketing efforts to Roi. Much better way to review my data across all public platforms. crisis monitoring.

Synthesio review by Diane H.
Diane H.
Validated Reviewer
Verified Current User
Review Source

"Great platform, great insights"

What do you like best?

Provides great data for research on new business pitches, allowing in depth knowledge on the potential client’s online presence and the focus on social ROI helps provide information on how social media work ties back to business analytics, performance, etc. Synthesio’s client service managers and account managers have also made using the platform an easy process, as opposed to some competitors who just hand us their software and leave it to us to figure out how to use it.

What do you dislike?

The same limitations that apply to everyone: the websites that don’t allow themselves to be crawled. Overall, I’m very happy and don’t have any real complaints.

Recommendations to others considering the product

Great platform, highly recommended.

What business problems are you solving with the product? What benefits have you realized?

Social ROI: We use Synthesio to help prove social ROI and tie our social media work back to business metrics. Scaling Social Media Throughout The Organization: Synthesio allows us to scale our social media throughout our entire organization in a way that can allow for it to be easily accessed and used by different departments at different levels.

Synthesio review by Maxime H.
Maxime H.
Validated Reviewer
Verified Current User
Review Source

"Efficient and easy to use"

What do you like best?

Synthesio helps us dive into social data to get a better overall view of our company's online presence. Thanks to the platform we added business KPis like Share of Voice and Social Reputation Score. We have this available for any country worldwide.

What do you dislike?

Due to music market constraints a lot of campaigns are launched with a short setup timeframe. One improvement would be to have better access/results for a specific hashtag or keyword, without having to add it to the dashboard up front.

What business problems are you solving with the product? What benefits have you realized?

Improved user feedback, better understanding of perception of our offers, for a customer centric approach.

Competitive benchmark and analysis. Optimisation and tracking of marketing campaigns.

Synthesio review by Iannis M.
Iannis M.
Validated Reviewer
Verified Current User
Review Source

"Asynthetic, efficient, clear tool to oversse online engagement"

What do you like best?

Provides insightful data for research in our industry.

Useful alerts in case anything good or bad happens around our brand on social media. They have middle East data, which is ciritical for our business

What do you dislike?

Nothing really, Maybe sometimes I would l ike to be able to drill down abd coss reference data

Recommendations to others considering the product

I am very happy with the value and the insights I can derive from it

What business problems are you solving with the product? What benefits have you realized?

Use social Media like a focus group to understand the perception of customers around the launch of our new car .

Monitor the top trends in the industry to help us build better products.

Synthesio review by Stefanie J.
Stefanie J.
Validated Reviewer
Review Source

"One of the good ones"

What do you like best?

Robust global data sources which doesn't pick up too much spam. Other tools tend to inflate the quantity of social media mentions, however this tool makes handling mass data much easier.

Lots of widgets and filter options help you drill down into the data meaningfully. Lets you download and extract data.

Client and account management support is highly responsive and always on hand.

What do you dislike?

Tool can be a little clunky at times, and there are a few peculiar niggles (e.g. fussy about speech marks when writing boolean)

Requires a lot of forward planning in order to get complete twitter data (though this is the case with most tools!)

What business problems are you solving with the product? What benefits have you realized?

Great for customer insights - social listening provides a great resource to understand what people are really thinking and how to provide services that meet their needs.

Synthesio review by Mrinalini G.
Mrinalini G.
Validated Reviewer
Verified Current User
Review Source

"Great product and reliable support team "

What do you like best?

The product is always adapting and improving to better serve the clients' needs. Additionally, I appreciate the accessibility to support and guidance on any timely task. I rely on Synthesio alerts, competitive analysis, overall listening on a daily basis. The keyword query build also helps me guide a more specific search and the query sample is especially helpful in creating large sets of keywords.

What do you dislike?

There is nothing specific I dislike, though there are opportunities we have identified to further build for our specific needs.

What business problems are you solving with the product? What benefits have you realized?

How social media conversations are trending and changing perceptions of our clients.

Synthesio review by Robert T.
Robert T.
Validated Reviewer
Verified Current User
Review Source

"I highly recommend Synthesio!!!"

What do you like best?

There were many things that I loved about using Synthesio. Most importantly, their real-time alerts kept me updated about what was being talked about for my company and my competitors as well.

Synthesio's employees were extremely helpful whenever I had a question.

What do you dislike?

Off the top of my head, there is nothing that I disliked about my using Synthesio's platform. I had an overall very positive experience with them.

What business problems are you solving with the product? What benefits have you realized?

Synthesio's social intelligence platform helped us with project management. They helped us scale our social media throughout our entire organization based on projects we were working on at the time.

Synthesio review by Ashley R.
Ashley R.
Validated Reviewer
Verified Current User
Review Source

"Best in Class Social Listening Tool"

What do you like best?

I would highly recommend Synthesio for social listening and analytics. It has helped our team become more efficient in providing social monitoring for our clients and, more importantly, valuable insights in our reporting. Synthesio's strengths include an intuitive user interface, highly accurate data and excellent customer support.

What do you dislike?

Synthesio's weakness is owned channel analysis. While it does provide limited Facebook insights, Synthesio could improve by offering deeper analytics surrounding how brands' owned social channels are performing and which content is resonating best.

What business problems are you solving with the product? What benefits have you realized?

We use social listening to inform our client's marketing strategies. Insights surrounding brand perception, trends and preferences in consumer attitudes, product and service preferences and competitive intelligence are used to shape and improve social media strategies and overall marketing efforts.

Synthesio review by Brendon B.
Brendon B.
Validated Reviewer
Verified Current User
Review Source

"I'm Obsessed With This Product"

What do you like best?

My favorite thing about Synthesio’s social intelligence platform is that it gives us a complete snapshot of online presence within the entire industry.

What do you dislike?

There was nothing that I did not like about Synthesio! This was the first program that I have used of this sort, so I don't have anything to compare it to, but it was incredibly simple for a first time user!

What business problems are you solving with the product? What benefits have you realized?

My business was trying to measure where we stand in the industry against our competitors. Synthesio did a great job in helping us measure this.

Synthesio review by Max B.
Max B.
Validated Reviewer
Review Source

"Lightweight and user-friendly footprint monitoring "

What do you like best?

Over the course of two years with Synthesio I came to value the sheer amount of time I saved conducting both my social media conversation monitoring and long-term social media trends with the same piece of software. The ability to easily customize and copy down charts of user demographics across social media platforms and specific topics made for attractive client reports that addressed client concerns without seeming overwhelming.

What do you dislike?

Social impact graphics for individual Twitter accounts were a bit simplistic, and there still exists no way to determine total percentages of followers who also share interests about other topics - useful for lateral marketing and discovering new avenues of approach for highlighting a product or client to an untapped base of social-savvy users.

Recommendations to others considering the product

Take advantage of online tutorials and seminars to get the most from the program.

What business problems are you solving with the product? What benefits have you realized?

Synthesio allowed me to provide clients with a quick-and-dirty first look at their digital footprint and the effect they were having on the social conversation - and whether they were even communicating with the right audiences. Though it lacks a bit in depth, Synthesio is fantastic for providing the fast take on where conversations are happening, who the most influential users are in a specific area, and how those users are geographically distributed around the world. It makes for much more efficient strategy planning when engaging in online marketing.

Synthesio review by Andrea N.
Andrea N.
Validated Reviewer
Review Source

"As an intern with MasterCard digital marketing, I use it for social listening. "

What do you like best?

I like how simple the format is because it makes it very easy to use. I also appreciate how specifically you can filter the dashboards and save it without affecting anyone else viewing the dashboard, especially because we have each market using the platform. There is so much the platform has to offer, it's just a matter of sitting down and learning about all its services and providing specific enough information that will be most beneficial for not only our marketing department, but also the whole company.

What do you dislike?

I think there should be a better way to optimize the site that has less restrictions. As users, we have to provide very specific and thorough information (in the form of hashtags, keywords, sources, etc) to be able to receive valuable information from you guys. We only just learned that we have to include potential sources that would mention our project, otherwise we can't see their posts because their account isn't public. this limits us because there is no way for us to know every person who may say something related to our prroduct/brand/campaign. Though there are probably privacy restrictions, I think there should be a way to see all uses of a hashtag or keyword as you can directly on a platform like twitter.

Recommendations to others considering the product

Make sure to do thorough research when filling out the necessary intake form and go through training, where you should ask everything and anything. So far, everyone we've spoken to has been extremely helpful and willing to answer all questions which has been great because it's allowed us to learn so much about the platform that we had no idea existed.

What business problems are you solving with the product? What benefits have you realized?

Our team is using synthesio to improve our social listening and social presence. We hope to use it to move away from monologue and into conversations that address our consumers needs. Thus, we can solve many issues people have and are posting about on social media now that we can see them. this is a huge benefit as the use of social media to communicate not only with everyday people but also with brands has been increasing tremendously, so we can stay on top of the conversations and concerns related to MasterCard, and then address them appropriate;y.

Synthesio review by Ana M. G.
Ana M. G.
Validated Reviewer
Verified Current User
Review Source

"Insightful"

What do you like best?

The ability to tailor my search to specific content/location. I also love that it allows me to play with different widgets in order to get the best results possible. Aside from this, it helped me to count mentions of a hashtag throughout a campaign by consolidating all of it in one platform.

What do you dislike?

It can't pull in Facebook comments, but I realize that's a limitation Facebook places on Synthesio.

Recommendations to others considering the product

Really understand how the "build" portion of it works so that you can evaluate the source of the information and how to pull-in better numbers.

What business problems are you solving with the product? What benefits have you realized?

It's helping us to better-target our content, while also allowing us to see what our competitors are doing.

Synthesio review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"A top tool for Crisis and issues monitoring"

What do you like best?

Global coverage, low latency, and extremely customizable.

What do you dislike?

As with all listening platforms, sentiment requires extensive tuning, especially for non-english query sets. A minor trade off, however.

Recommendations to others considering the product

They are very open to product roadmap suggestions, and have incorporated several of ours into 3.0. Providing ongoing feedback is critical to getting the most out of the tool.

What business problems are you solving with the product? What benefits have you realized?

We needed a crisis listening tool that we could set up extremely quickly and would be accessible to our entire agency. Using Synthesio, we have been able to not only have robust monitoring in place in less than 15 minutes, but we are also able to use the rich analytics to help clients anticipate and mitigate risk more effectively.

Synthesio review by User in Automotive
User in Automotive
Validated Reviewer
Review Source

"Powerful social media analyzing system"

What do you like best?

Its ability to search the Social Networks and recover comments based on what you want to have feedback on and to sort them into categories you want, it has a great potential and can be done by yourself or with the help of Synthesio.

It is also user-friendly and has a very good and helpful support team.

There are also integrated graphs and if it is not enough you can extract the data to create your own reports.

What do you dislike?

You cannot implement yourself a focus on a/some specific website(s) in addition of your main query; this would be very helpful for dedicated forums for example. However, Synthesio can do it for you.

Recommendations to others considering the product

Very good tool to get large feedback from consumers, you can either ask Synthesio to build a campaign for you or you can make your own. If you want consumers’ feedback, you definitely need to consider it.

What business problems are you solving with the product? What benefits have you realized?

We need to catch what our consumers are complaining the most about our products so we can improve them.

Synthesio review by Miles Z.
Miles Z.
Validated Reviewer
Review Source

"Listening that moves as fast as the market"

What do you like best?

From the start, Synthesio is very simple to use whilst still providing maximum results. The search functionality is as thorough or as top line as you need which is fantastic for all levels of search. It's easy to get the information you need at a glance and the customisation options are fantastic.

What do you dislike?

There's no problem I have come across that the team haven't bee able to support or guide me through.

What business problems are you solving with the product? What benefits have you realized?

It's a key part of helping analyze conversations and audiences on social for brands - discovering pockets of conversation that may have gone unnoticed. This is helpful across many layers, from strategy, to customer service and even creative.

Synthesio review by Kothandaram V.
Kothandaram V.
Validated Reviewer
Verified Current User
Review Source

"Great out of the box social listening product "

What do you like best?

Tool's out of the box features and a great team to work with

What do you dislike?

Not really a dislike but making flash dash exportable via .xls or .csv files will be of delight to Synthesio's trusted partners

Recommendations to others considering the product

If you have your social listening needs well defined, then, Synthesio is the best tool in the market

What business problems are you solving with the product? What benefits have you realized?

Out of the box solution that can be customized to well defined client's social listening needs within WUN. Benefits of such a product to an agency is enormous as it helps us focus on generating insights and analysis that tailors our communication strategy on social sphere

Synthesio review by User in Oil & Energy
User in Oil & Energy
Validated Reviewer
Review Source

"Discovery of new types of datas and social listening "

What do you like best?

The thing I like the most in Synthesio is the way they present datas, with graphic or other ways that allow you to have a simple and synthetic view of all the datas you want to analyze.

As a beginner in social listening and e reputation, this platform helped me to understand and discover the environment of the company.

What do you dislike?

The mentions you have need to be cleaned : sentiments, mentions in which we are not concerned. You need to ajust the request.

What business problems are you solving with the product? What benefits have you realized?

We want to know how people talk about us on all topic : our products, partners, corporate ...

In order to increase our brand awareness, it's important to have datas on it to ajust our communication and the way we communicate, lijke our messages

In a other way, we want to present to our affiliates new tools and new ways to analyzed our awareness.

Synthesio review by Chelsea B.
Chelsea B.
Validated Reviewer
Verified Current User
Review Source

"Excellent Service, Stellar Product "

What do you like best?

Synthesio has a great client service and account management system, which has allowed an easy process when using the platform. Some other companies just hand us the software and give no direction, but Synthesio has clear lines of communication and direction.

What do you dislike?

I honestly don't have any real complaints about Synthesio.

What business problems are you solving with the product? What benefits have you realized?

We used Synthesio to learn more about social ROI and how it connects our social media efforts and business metrics.

Synthesio review by Jazmin S.
Jazmin S.
Validated Reviewer
Verified Current User
Review Source

"The Synthesio team has been accomodating, responsive and diligent about getting us the right results"

What do you like best?

I like how responsive and hands on the team members are, whether it be for ad hoc requests or long term line items, they always make sure to fulfill our needs as soon as they can.

What do you dislike?

The platform could use some work to make it as opitmal as possible, however, whenever we give a suggestion, the team is more than happy to accomodate.

What business problems are you solving with the product? What benefits have you realized?

We are trying to standardize the way we do marketing across our global organization and Synthesio is helping us to showcase the value in gaining insights and acting upon them.

Synthesio review by Mel H.
Mel H.
Validated Reviewer
Review Source

"Easy to use and great insights!"

What do you like best?

Easy to use interface with great support and excellent resources. The blog is a great source of industry information and insights.The ability to do quick, high-level market research with FlashDash, and then set up a custom dashboard in a matter of minutes that can be shared across different teams.

What do you dislike?

Thus far I have no complaints. The tool is easy to use, delivers useful insights, and is backed up by great support from the Synthesio team.

Recommendations to others considering the product

Synthesio is a great tool for better understanding who your customers are, where they are, and what they want from your business. The Synthesio platform distills the social web into simple queries, manageable dashboards that can be shared between teams, and business-oriented metrics that deliver real insights.

What business problems are you solving with the product? What benefits have you realized?

We started out using Synthesio trying to identify social users that were speaking about our brand and/or engaging with our brand content. With the Influencers, Ecosystem, and Demographics widgets in particular, we’ve been able to build and export lists of our top influencers, and identify which channels and media types are driving the highest levels of engagement. Doing this has helped us boost our lead gen KPIs and drive higher conversion rates in the sales funnel.

Synthesio review by Brooke E.
Brooke E.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Synthesio's Social Intelligence"

What do you like best?

Synthesio’s Social Intelligence platform allows us to access a complete snapshot of our online presence, and that of the musicians we represent. This is crucial for our business as it is critical that we are able to help our clients better understand where they fit in their industry, plus it provides us with great data when we are pitching new business.

What do you dislike?

As with any social media tool, it is always difficult to secure internal buy-in from some of the senior executive leadership, however that is something that is changing with new developments in these platforms, like the ROI offerings.

What business problems are you solving with the product? What benefits have you realized?

We use Synthesio’s Social Intelligence to help us understand our clients, their industries and our new business leads. We have been amazed at how useful the data that we get is. It provides us a great snap shot of the landscape, as well as letting us know what people are looking for next.

Synthesio review by Danielle S.
Danielle S.
Validated Reviewer
Review Source

"Using Synthesio as one of our main tools for reporting has helped be more efficient and effective."

What do you like best?

The ease of designing the template and more importantly the widgets available for analyzing your data in depth.

What do you dislike?

The set-up of the template in terms of populating sources and keywords is time consuming. More importantly I dislike the amount of time it takes the system to process changes when you have a large volume.

What business problems are you solving with the product? What benefits have you realized?

We are helping our clients be more aware of market perception about their brands, products and competition. By using Synthesio functionality we are able to share with them these conversations and provide them with recommendations that help inform their comms.

Synthesio review by Administrator in Market Research
Administrator in Market Research
Validated Reviewer
Verified Current User
Review Source

"A decent social listening tool"

What do you like best?

I like the ability to use complex filters to get at just the data that I want to see. I really like the ability to bulk change sentiment. I also like that the taxonomy limits are quite high.

What do you dislike?

I dislike that I can't put all of the widgets I want to view on one page. Some of the visualizations, while interesting are not insightful or intuitive. (i.e. Psychographics, Ecosystem). Most importantly, it does not link news and blog content with what is trending on social media.

Recommendations to others considering the product

This tool will not have the largest volume of data, but the quality of it is good.

What business problems are you solving with the product? What benefits have you realized?

Trying to determine brand sentiment across various regions and what is causing changes to brand perception.

Synthesio review by Erika A.
Erika A.
Validated Reviewer
Review Source

"Very good and satisfactory"

What do you like best?

I like the availability and repsonsiveness of their team. I dinf the real time social listening very helpful, specfically when running a campaign.

What do you dislike?

I dislike that it's only extremely valuable for Twitter, and not for other platforms that provide our brand with ROI like Facebook & Instagram.

What business problems are you solving with the product? What benefits have you realized?

We're trying to solve problems such as missing on important trends on social media, data gathering and monitoring the conversation in our brand's existing social platform. Accurately measuring all data by our brand and comparing our social channels based on engagement. I've realized that Synthesio is helping us monitor the conversation, helps us by providing with measurable data for our campaign, help us block spam and diminish noise.

Synthesio review by Internal Consultant in Information Technology and Services
Internal Consultant in Information Technology and Services
Validated Reviewer
Review Source

"Trialed API for a proof-of-concept project comparing sentiment to in-store mobile device popularity"

What do you like best?

There are a ton of "social sentiment" tools out there, but the vast majority seem to just offer simple natural-language processing capabilities, and want you to spoon feed them your data one tweet at a time in order to measure sentiment. Synthesio made the cut for our project because it goes several steps further and collects/interprets social data en mass, and offers a simple interface where I can say "this date, this topic, what were people saying?" and get some pre-cooked metrics quickly. This is the type of tool that is valuable for quick data analysis and hypothesis-testing.

What do you dislike?

My impression is that most emphasis from "the pitch" over several phone calls seemed to be on web interface and how it allowed manual exploration of data, which is fine if I'm a social media monitor, but as a developer and data scientist I need to be able to pull data down and run analysis against my own data sources. API access took a while but when we finally got it we had everything we needed.

What business problems are you solving with the product? What benefits have you realized?

We are testing a hypothesis that social sentiment can potentially be used as a predictor for in-store popularity of smartphones and tablets across a handful of major carriers in the U.S. Benefits still TBD, as analysis isn't complete.

Synthesio review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Sandy's Review"

What do you like best?

My favorite aspect of Synthesio lies within its ability for intuitive interface navigation. From my early days as an analyst no other tool had the interactive dashboard I imagined in my mind. Synthesio's customizable dashes with drill down capability are particularly alluring. Also, the tools approach to keyword query and dash creation should be applauded.

What do you dislike?

My dislike for Synthesio stems from its query design. The tool pulls in a lot of noise ( though this can be curtailed with a manual search query). Segregation of dashboards can also be frustrating and disruptive to workflow. Unanticipated log outs from the tool are another pet peeve.

Recommendations to others considering the product

Definitely give the tool a try. All seem to have their quirks but Synthesio is pretty solid from an analytics perspective.

What business problems are you solving with the product? What benefits have you realized?

I seek to gain strategic insights to improve campaigns by analyzing fan discussion. This can be hampered by much of the noise Synthesio pulls in but again can be remedied with several searches. I believe further refinement of queries is needed.

Synthesio review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"Compared to other social media, active listening tools I like that Synthesio is easy to use. "

What do you like best?

I like that it is easy to filter data using Synthesio based on date, country and topic. One of my favourite components of Synthesio is the ability to open an exact Twitter post from a consumer, rather than just their Twitter page. This way I can avoid having to scroll through all their posts to get to the one I am looking for.

What do you dislike?

I have had several problems connecting to Synthesio using Chrome, however this could be a network problem. Otherwise, I have compared Synthesio to another social media, active listening tool and it is missing some data. After contacting a rep from Synthesio, I understand that these issues are currently being worked out.

What business problems are you solving with the product? What benefits have you realized?

Synthesio is a great tool that allows us to keep up to date with social media on a daily basis. I have realized that it is really beneficial to stay on top of consumer conversations and ensure we are answering any questions directed to MasterCard, even if we are not directly tagged.

Synthesio review by Benoit D.
Benoit D.
Validated Reviewer
Verified Current User
Review Source

"DS review of Synthesio"

What do you like best?

Facility to use the tool and the ergonomy easy to find the right information

What do you dislike?

Ability to identify key informations and to spotlight them.

What business problems are you solving with the product? What benefits have you realized?

I analyse the e reputation for an automotive brand and the tool help me to see the share of voice of our brand in digital and our marketing impact

Synthesio review by Consultant in Information Technology and Services
Consultant in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Perfect product for social media analytics"

What do you like best?

User friendly UI. Easy to build dashboards and human review tab allows you to remove irrelevant mentions and perform sentiment adjustments. Different widgets are available to perform sentiment analysis, trend analysis & products comparison.

What do you dislike?

Would be great if certain settings which are only available under Analyze section for widgets can be made available in build mode. The settings like default topic selection can be made available for all the widgets in build mode can save users time in selecting the topic each time dashboard is loaded.

What business problems are you solving with the product? What benefits have you realized?

We are using this product in asset management firm across different sectors. Currently evaluating how we can correlate social media analytics with companies revenues/income/stock prices etc.

Synthesio review by Anders S.
Anders S.
Validated Reviewer
Verified Current User
Review Source

"experienced"

What do you like best?

easy to use and set up, and you can monitor almost all channels very quickly

What do you dislike?

We would very much have the possibility to monitor LinkedIn

Recommendations to others considering the product

easy to use , online alerts, very broad monitoring

What business problems are you solving with the product? What benefits have you realized?

We are now much better aware of our brand mentions on the Social Medias

Synthesio review by Agency in Media Production
Agency in Media Production
Validated Reviewer
Review Source

"Synthesio Review - Agency on Global Client License"

What do you like best?

I like the breadth of information that Synthesio provides on a well set up campaign. Additionally, I feel that lots of useful insight can be gained from the various filters by topic. This allows us to take a dashboard from global to Europe to UK in a matter of clicks, and means we're able to easily provide key comparisons to other regions.

What do you dislike?

There are a LOT of various graphs that can be pulled - this is by no means a bad thing, however makes it slightly difficult at times to create a succint dashboard that allows you to view only what's required from a highlights package (and then drill down into further depth on following pages).

What business problems are you solving with the product? What benefits have you realized?

We're able to see a significantly greater depth of information beyond what we receive from traditional analytics packages. The demographics, geotargeting heatmaps and breakdown by platform are particularly useful.

Synthesio review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Publisher of mobile entertainment products, Synthesio user"

What do you like best?

Social media intelligence,

Data collected worldwide and multilingual

Machine learning

Sentiment ratings

Realtime monitoring

What do you dislike?

Not much !

Maybe sometimes some noise for some key words that would need to be cleaned. But that could be cured with a sharper keyword definition.

Recommendations to others considering the product

Easy to use. Practical experience is gained quickly .

Good value for money

What business problems are you solving with the product? What benefits have you realized?

We wish to catch and answer our client's needs, requests for information or claims.

Manage our E reputation

Anticipate crisis

Watch out for new comers and listen to the competition

Synthesio review by Carl H.
Carl H.
Validated Reviewer
Review Source

"One of the best social media listening tools available"

What do you like best?

The endless options and reporting abilities, which help you receive an easy overview of everything you need to know about how company is doing on social media.

What do you dislike?

Nothing in particular. I have not yet found anything substatial to dislike.

Recommendations to others considering the product

It might be one of the more expensive listening tools, but in my opinion it must be close to being best-in-class. Haven't tried anything as good as Synthesio.

What business problems are you solving with the product? What benefits have you realized?

The main benefits include getting the most comprehensive overview of our company's presence on social media.

Synthesio review by James K.
James K.
Validated Reviewer
Review Source

"Great tool - Excellent Service"

What do you like best?

The updated look of Synthesio is really great. The ability to export to CSV or image files is also very handy for client reporting.

What do you dislike?

There are a lot of features in Synthesio so when you're on-boarding someone to the tool for the first time, it can appear cumbersome.

What business problems are you solving with the product? What benefits have you realized?

My clients rely on me for the ability to pull out important conversations and find out what people are saying/thinking about a particular topic and what, if any, business ramifications there are.

Synthesio review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Great "

What do you like best?

Easy-to-use interface for analyses. The flash dash is awesome - best when I need to pull quick data. The Dashboard is easy to read - aesthetically they did a great job with UI. The Synthesio team was also always very helpful when we had questions.

What do you dislike?

Fairly intricate Boolean query which works as a pro and con. You have a lot of power to do detailed queries with the Boolean function. The con could be that once everything's set up, pretty hard to go back and edit set up because Synthesio's dashboard-based.

What business problems are you solving with the product? What benefits have you realized?

Social listening tools like Synthesio's great when you need to dive into brand volume trend for earned mentions, sentiment analysis, topic anlaysis, influencer analysis etc.

Synthesio review by Abigail M.
Abigail M.
Validated Reviewer
Review Source

"Great listening tool!"

What do you like best?

The Synthesio tool provides us with all of the information that we need to provide actionable insights for our Clients. The team is also very responsive to our questions and needs.

What do you dislike?

We are unable to get author handles within the tool to analyze key individual influencers within a specific category.

What business problems are you solving with the product? What benefits have you realized?

The Synthesio tool allows us to examine large amounts of unaided discussion and provide strategic insights and action plans for our Clients based on this information.

Synthesio review by Nathan V.
Nathan V.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Competitive intelligence for social medias"

What do you like best?

The new design of the platform and the new features as the automatic calculation of shares while the evolution of verbatims between few brands.

What do you dislike?

The application of global filter does not work on every widgets like "Influencers" or "Community". It is now impossible to have datas for the influencer widget with the filter Human reviewed AND unreviewed.

What business problems are you solving with the product? What benefits have you realized?

I compare social medias datas for PMU. I analyse every mention link to gambling and poker from every french operators.

Synthesio review by Selma Y.
Selma Y.
Validated Reviewer
Verified Current User
Review Source

"Used Synthesio for a HR student project"

What do you like best?

Synthesio’s global platform allows us to receive the most accurate global data in as many languages and places as we could possibly need.

What do you dislike?

Synthesio’s platform is not very mobile friendly.

What business problems are you solving with the product? What benefits have you realized?

Understand how a specific employment brand compares to another. Synthesio’s platform allows us to gain a clear understanding of how they compare.

Synthesio review by User in Banking
User in Banking
Validated Reviewer
Review Source

"Great tool"

What do you like best?

I'm still training on how to best use the tool, but all the dashboards are great, they help us see what happen on the web regarding our brands.

What do you dislike?

I didn't have the occasion to see how to monitor in real time some events (real time info about an event, twitter hashtags tracking, etc), but I'm sure there is a way.

Recommendations to others considering the product

Seems helpfull in e-reputation management (butt will need more use time to be able to fully exploit it)

What business problems are you solving with the product? What benefits have you realized?

I'm able to monitor our e-reputation on a global scale. I'm sure the insight tree will also make us able to detect opportunities than we wouldn't have been able to see otherwise

Synthesio review by Agency in Telecommunications
Agency in Telecommunications
Validated Reviewer
Review Source

"A very ergonomic and user-friendly tool"

What do you like best?

What I like best about using synthesio is the well-designed platform and the flexibility of the tool. The team is reactive and efficient, which enables the queries to be set up very well.

What do you dislike?

I think that it is a very useful and practical platform so I don't have anything negative to say about it.

Recommendations to others considering the product

I recommend you use it as your tool for social media listening.

What business problems are you solving with the product? What benefits have you realized?

Measuring and following my clients satisfaction, understanding their feedback and identifying my influencers.

It also provides me with a unified view of the ROI of my marketing actions on the Web.

It's very user-friendly and allows me access easily the most important information.

Synthesio review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Good tool to understand voice of the costumer"

What do you like best?

There are a lot of useful & relevant charachteristics of the verbatim:

- most ofthen correctly assigned sentiment, which allows analysis of the tone of voice

- touch points (platform)

- Synthesio rank (visibiility potential) helps to understand the verbatilm echo potential

- relevant key word search

What do you dislike?

Due to thechnical/other obstacles there are some limitations to social listenning via Synthesio:

- paid campaigns are not perfectly picked up

- sometimes sentiment is not correclty assigned

- mainly only Twitter is picked up (being the main public touch point)

What business problems are you solving with the product? What benefits have you realized?

Synthesio helps us to understand the voice of the costumer/their needs/ feedback & potentil interest in our clients' products.

Synthesio review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Highly Recomended!"

What do you like best?

Synthesio pulls in all relevant mentions according to search queries. Additionally, the sentiment is much more accurate than I've seen in other tools. Synthesio's charts and graphs are also visually appealing and don't require any tweaking. The customer support team is great, as well.

What do you dislike?

It is difficult to pull in mentions from the past if you edit/add on to a search query after the fact. However, the support team is really helpful and will do everything they can on their end.

What business problems are you solving with the product? What benefits have you realized?

Synthesio's accuracy saves a lot of time and manual work.

Synthesio review by John I.
John I.
Validated Reviewer
Review Source

"Synthesio provides a comprehensive view of social media sentiment on an easy to use platform"

What do you like best?

The platform provides all major sources of social and news media and does a great job at removing noise or spam from report results.

The dashboards are easy to built and the Flash Dash feature really helps by providing advanced insight into conversations which lead to faster dashboard builds.

The staff is extremely knowledgeable, skilled and customer focused.

What do you dislike?

Would like to have the ability to have keywords used in the dash board builds translated.

Recommendations to others considering the product

Great product and fantastic staff

What business problems are you solving with the product? What benefits have you realized?

Our company is looking to track underlying consumer sentiment for products and services of various fortune 500 companies.

Synthesio review by Becki A.
Becki A.
Validated Reviewer
Verified Current User
Review Source

"Synthesio Review"

What do you like best?

Easy implementation and great support team

What do you dislike?

Still trying to figure out how the queries work

What business problems are you solving with the product? What benefits have you realized?

Reputation management/listening. There has been a lot more flexibility bringing this in-house. Instead of receiving weekly reporting, we are able to view daily and can run adhoc reports when necessary.

Synthesio review by <span ue="safe-name" data-safe-name-id="0d8becf5-b608-4497-a73f-f8daa6f3d544">Juliana B.</span>
Juliana B.
Validated Reviewer
Verified Current User
Review Source
" itemprop="name" />

"Useful"

What do you like best?

Simple, user friendly, easy to use and to understand.

What do you dislike?

For now, I don't have anything that dislike,

What business problems are you solving with the product? What benefits have you realized?

I have to monitore Intuit products in Brazil. We have a global account and we can filter any items to analyze the results specific for my country.

Synthesio review by Consultant in Marketing and Advertising
Consultant in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Daily worldwide monitoring"

What do you like best?

What I like the most about Synthesio is the flexibility of the platform. I can easily find the data I am interested in and I can react to any reputation crisis really fast.

What do you dislike?

I would improve the switch between accounts.

Recommendations to others considering the product

It's a very complete tool for online monitoring: reporting, crisis management and human coding

What business problems are you solving with the product? What benefits have you realized?

Brand monitoring and Crisis Management

Synthesio review by Nicolas P.
Nicolas P.
Validated Reviewer
Verified Current User
Review Source

"Easy to use and user friendly"

What do you like best?

Interface and facility to find the most important figures.

What do you dislike?

Export might be better especcially and you use the fash dash

What business problems are you solving with the product? What benefits have you realized?

Indentification of topics discuss on digital

reactivity and accessibility share information with affiliates

Synthesio review by User in Telecommunications
User in Telecommunications
Validated Reviewer
Review Source

"Flexible Social Listening Tool"

What do you like best?

Ability to customize modules/widgets required to focus on different areas for listening. Different users can login and build their social listening experience with Synthesio easily, making it intuitive. Easy to use and very user-friendly.

What do you dislike?

There is no "save" allowed for the customized widgets. This makes it difficult to switch in between customized sets and existing templates. The platform also sometimes loads slowly.

What business problems are you solving with the product? What benefits have you realized?

Social Listening for customer pain points, conversations of our target audience be it in relation to the industry or business. Helps us zoom in on areas of interest for creating great, compelling content.

Synthesio review by Elodie H.
Elodie H.
Validated Reviewer
Review Source

"Monthly analysis of shares of voices (one brand and its competitors)"

What do you like best?

Synthesio’s Social Intelligence platform allows for a complete snapshot of online presence in industry: share of voice in industry

What do you dislike?

Overall, I’m very happy and don’t have any real complaints.

What business problems are you solving with the product? What benefits have you realized?

We're using it for one of our client who want to know and understand how he is doing compare to his competitors. Synthesio’s platform allows us to gain a clear understanding of how we compare to our competitors on each media.

Synthesio review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Synthesio rocks my socks!"

What do you like best?

Their global platform allows us to receive the most accurate global data in as

many languages and places as we could possibly need.

What do you dislike?

Some websites don't allow themselves to be crawled, but that's the same for their

competitors as well.

What business problems are you solving with the product? What benefits have you realized?

We used Synthesis's platform to measure how we compare against our top competitors.

Their SRS tool was extremely helpful.

Synthesio review by Administrator in Automotive
Administrator in Automotive
Validated Reviewer
Review Source

"Userfriendly and comprehensive tool"

What do you like best?

totally userfriendly, constantly innovating, very large sourcing, comprehensive (several countries, languages, several usage and needs). Flashdash function is great.

What do you dislike?

Sometime, the access to the platform does not work or is slow (difficult to say if it is due to the platform or to my company).

More support would be welcome on the requests creation.

Recommendations to others considering the product

Take some time to build your requests using the flashdash (powerful tool).

Consider a regular data quality check process (as it would be true for any other product).

What business problems are you solving with the product? What benefits have you realized?

Measure potential risks of crisis, measure ereputation, benchmark against competitors, follow campaigns.

Synthesio review by Lauren A.
Lauren A.
Validated Reviewer
Review Source

"User-friendly tool that continues to impress clients and colleagues. "

What do you like best?

User-friendly, organized tabs provide an easy view of different capabilities.

What do you dislike?

Software maintenance can causes glitches.

Recommendations to others considering the product

Setup the dashboard in advance when monitoring for an event and test ahead of time to make sure that the right information is being pulled.

What business problems are you solving with the product? What benefits have you realized?

Social monitoring for existing and potential clients. I have noticed that the tool even offers programs that other media departments can take advantage of, such as media placements and new keywords for SEO and SEM.

Synthesio review by Thomas B.
Thomas B.
Validated Reviewer
Review Source

"Great product / business changer"

What do you like best?

Identification of top trends on the shaving industry. Access to global data. Product launch tracking.

What do you dislike?

nothing specifically - maybe design could be a bit improve but it's not what makes it so efficient

What business problems are you solving with the product? What benefits have you realized?

Define content for our next campaigns based on customer feedback data, measure the impact of the campaigns, benchmark results year over year

Synthesio review by Nicolas S.
Nicolas S.
Validated Reviewer
Review Source

"2015 EuroBasket impact study"

What do you like best?

Synthesio’s client service managers and account managers have made using the platform an easy process, as opposed to some competitors who just hand us their software and leave it to us to figure out how to use it.

What do you dislike?

Synthesio’s platform is not very mobile friendly.

Recommendations to others considering the product

-

What business problems are you solving with the product? What benefits have you realized?

Social ROI: We use Synthesio to help prove social ROI and tie our social media work back to business metrics.

Synthesio review by User in Food & Beverages
User in Food & Beverages
Validated Reviewer
Review Source

"Loving Social Listening"

What do you like best?

We chose to use Synthesio because we needed a global platform that would work as well in any country or language and Synthesio’s global reach is what attracted us the most. For an agency with clients all over the world, it is great to be able to use their Social Intelligence platform to get great data from all over the globe.

What do you dislike?

No major complaints so far. Our needs are heard.

What business problems are you solving with the product? What benefits have you realized?

We listen for our clients globally, which is done best with Synthesio. We help our clients monitor mostly campaign success and brand health. Our clients are always looking to translate the work they are doing with Social to metrics their executives relate to. Synthesio’s focus on business facing metrics helps us provide these answers.

Synthesio review by Pierre H.
Pierre H.
Validated Reviewer
Review Source

"Just started but enjoying the support from my client success manager"

What do you like best?

Attentive rep that listens and understands what I'm trying to do.

What do you dislike?

There isn't much to dislike right now, although we are pulling in some irrelevant data. But that's more a function of the search query and our product's name.

What business problems are you solving with the product? What benefits have you realized?

It's still early but we're seeing where online conversations involving our brand, products and industry are happening. Once we clean up the data, this will become very useful for our overall strategy.

Synthesio review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Powerful dashboard for buzz monitoring"

What do you like best?

The advanced features of the dashboard allow to build a exhaustive competitive set and refine keywords' association. The tool doesn't only measure mentions volume, but also sentiment and type of sources.

It also allows to identify key influencers.

What do you dislike?

Flash reports are somehow too limited compared to Dashboards. A intermediate product could be more useful .

What business problems are you solving with the product? What benefits have you realized?

Mainly used as a proxy for Brand awareness and SOV.

Sometimes also for campaign monitoring.

Synthesio review by Executive Sponsor in Entertainment
Executive Sponsor in Entertainment
Validated Reviewer
Review Source

"Great product and heavily commited support / partner team. "

What do you like best?

The team is prepared to stay heavily engaged with your requirements all the way through the sales and implementation cycle. Almost a year later we are still issuing dev requirements and having regular performance meetings with the team.

The ROI functionality is very helpful and makes sense.

What do you dislike?

The sentiment is not great, but I believe all of these solutions have this type of issue, especially with the video games industry and our engaged and creative audience.

I would like a little more functionality when it comes to influencer management but apparently that is in the works!

What business problems are you solving with the product? What benefits have you realized?

I would not like to comment on that.

Synthesio review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Excellent open approach"

What do you like best?

Our customers are looking to get a complete view of their marketing efforts across, social, advertising etc. Synthesio gives us very high quality social and mainstream data, for a complete global view, but also focuses on metrics and analytics that integrate easily into a bigger marketing results view. Their open approach to the ecosystem and API access is a huge differentiator for us.

What do you dislike?

Still have some work to do on their UI. However, they have already addressed many of our concerns and seem to be very receptive to feedback.

What business problems are you solving with the product? What benefits have you realized?

We're creating one view of the customer to measure our performance across multiple social channels.

Synthesio review by Internal Consultant in Information Technology and Services
Internal Consultant in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Synthesio is a very good product "

What do you like best?

Language support and ease of queries is best; we chose Synthesio because of the global support on the language front.

What do you dislike?

The speed of the platform is the only complaint I have, sometimes the platform does not load very quickly and it is frustrating on load times.

Recommendations to others considering the product

Use Synthesio if you need Asian language support

What business problems are you solving with the product? What benefits have you realized?

Social media insights / competitive monitoring with sponsorships and marketing campaigns

Synthesio review by Minal C.
Minal C.
Validated Reviewer
Review Source

"Highly Recommended!"

What do you like best?

The tool works very well with Arabic. Provides compelling insights that is used for media and content strategy

What do you dislike?

Covers mostly twitter with limited data from other platforms. Plus it requires some manual scrubbing of conversations to ensure the data is relevant

What business problems are you solving with the product? What benefits have you realized?

We use it regularly for social listening.

Synthesio review by Internal Consultant in Marketing and Advertising
Internal Consultant in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Good times with Synthesio"

What do you like best?

Synthesio’s focus on social ROI helps provide specific insight on how social media work ties back to business analytics, performance, etc.

What do you dislike?

Overall, I dig it - I don't have any suggestions for further improvement.

What business problems are you solving with the product? What benefits have you realized?

Understanding the needs of our clients: Synthesio provides a great snap shot of all the data that we need to do our work providing insight to our clients/business and their respective industries.

Synthesio review by Administrator in Online Media
Administrator in Online Media
Validated Reviewer
Verified Current User
Review Source

"Excellent"

What do you like best?

Way dashboards are organised and the analysis widgets, especially the share of voice.

What do you dislike?

Report system. Should allow customization of reports.

Recommendations to others considering the product

Excellento monitoring tool.

What business problems are you solving with the product? What benefits have you realized?

Reputation monitoring. Bring you a good view of your brand and also of your competitors.

Synthesio review by Alina P.
Alina P.
Validated Reviewer
Review Source

"Professional, clear and useful"

What do you like best?

the simplicity, intuitive tool

team support

What do you dislike?

errors that could appear and the risk t misunderstanding the data

the technical problems

What business problems are you solving with the product? What benefits have you realized?

To capture the noise around different topics

To better control conversations around Michelin

To measure Social Media performance

Synthesio review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"Informative and insightful."

What do you like best?

The best thing about Synthesio is its ease of use. As a user, I like that I can manually edit each dashboard with key words and terms.

What do you dislike?

I dislike the time it takes to load dashboards. Occasionally, I find that the dashboards will just not load and I need to reopen Synthesio again for them to load.

What business problems are you solving with the product? What benefits have you realized?

Through Synthesio, we are able to get a better understanding of customer needs in a large scale.

Synthesio review by Internal Consultant in Online Media
Internal Consultant in Online Media
Validated Reviewer
Review Source

"Detailed, but Big Picture insights!"

What do you like best?

I like that the software provides insights in an intuitive manner that are focused and highlights of a bigger picture. It's the most intuitive and pleasing software I've used for this type of work

What do you dislike?

Health care is the main usage I've done with the software. It's inherent in the type of work and conversations that there are few, but I wish that there was an effort to maximize these insights — if at all possible :)

What business problems are you solving with the product? What benefits have you realized?

Clinical Trial recruitment insights / medical conditions sentiments

Synthesio review by User in Entertainment
User in Entertainment
Validated Reviewer
Review Source

"My Synthesio Review "

What do you like best?

My favorite feature of Synthesio is their Share of Voice feature. It helped me with so many projects I've been working on at work.

What do you dislike?

I dislike nothing about Synthesio. That is the truth.

What business problems are you solving with the product? What benefits have you realized?

Synthesio truly helped me explain how our social efforts contribute to our sales. By analyzing our efforts through Synthesio's platform, I now have a clearer understanding of how well our social media marketing efforts are working.

Synthesio review by Oliver O.
Oliver O.
Validated Reviewer
Review Source

"Great tool and great support"

What do you like best?

The tool brings in data that is relevant to your search and it can categorised effectively so that you can compare different parts of your business and/or competitors in the market. The sentiment seems to be accurate when done automatically, but can also be done manually in controlled population samples, which gives a reassuring level of accuracy when looking at the data. The information is displayed very well and can be downloaded as an image or to excel to include in presentations etc. Automated reports using an established template are another bonus that we will be looking into using in the future.

All rounded off by a very helpful and informed support team who do more than just troubleshoot.

Very pleased with the tool so far.

What do you dislike?

So far, there is not much to complain about or be concerned about either. And with the tool being a dynamic, evolving one, it should continue to improve on an already excellent platform.

I would only say that a way of saving search terms for future use would be handy, but there are ways around this and potential for that to be included in an upcoming software release

Recommendations to others considering the product

I would happily recommend it as a product and for the service included

Synthesio review by Administrator in Consumer Goods
Administrator in Consumer Goods
Validated Reviewer
Review Source

"MS"

What do you like best?

The platform is very cost effective. We are able to roll out globally while still being in budget. The employees are also very helpful. We've received email and phone support during setup.

What do you dislike?

I think the interface could be more graphical. It could pop more.

What business problems are you solving with the product? What benefits have you realized?

We've had meetings to implement Synthesio with our social media, compliance - legal, PR, and IT, and digital teams globally.

Synthesio review by Bernardo D.
Bernardo D.
Validated Reviewer
Verified Current User
Review Source

"Great data quality and flexibility - this is how social listening should be."

What do you like best?

The ability to get daily reports sent to my email is a life-saver, as it helps me to keep track of what's going on without having to log on.

Synthesio is not a stagnant tool but it constantly evolves - in the right direction. Whether it's refinements or new features being added to the platform, with Synthesio you can be confident that you have a up-to-date tool for your every needs.

What do you dislike?

Nothing so far - I'm satisfied with the tool as it is, as well as with the readily available support I get.

Recommendations to others considering the product

Synthesio is much more than setting up social listening dashboards, and much more than a tool that collects mentions for brands, topics or keywords. It's an excellent tool that works as a starting point to identifying areas of improvements, positive and negative mentions, as well as 'obscure mentions' that you wouldn't normally be aware of, and, of course, 'hot topics' to make sure you're on top of things. You do not require advanced knowledge of Boolean language to use this tool - Synthesio does a great job at training clients in how to use the tool to its fullest potential so you won't feel lost.

Synthesio review by Executive Sponsor in Market Research
Executive Sponsor in Market Research
Validated Reviewer
Review Source

"Satisfaction review"

What do you like best?

The look&feel of the platform and its usabilitity and specifically, the functionality of the 'Insight tree'

What do you dislike?

Limitations in the export of data to 5000 posts

Less boolean Operators & Filters in queries than other platforms

Do not have the possibility to create categories based on rules like other platforms

Not so rich backdata as other platforms

What business problems are you solving with the product? What benefits have you realized?

Campaign analysis

Crisis monitoring

Brand footprint

Synthesio review by Andrea R.
Andrea R.
Validated Reviewer
Review Source

"Enlightening"

What do you like best?

The possibility of manually discarding what is not valuable.

What do you dislike?

The fact that I can´t download files. It´s really important to have evidence.

What business problems are you solving with the product? What benefits have you realized?

How does the audience perceive a specific brand of tea, compared to the competition.

Synthesio review by User in Hospital & Health Care
User in Hospital & Health Care
Validated Reviewer
Review Source

"Good software tool, but bring your own user knowledge"

What do you like best?

The tool is intuitive and easy to manage. Unlimited logins and changes available

What do you dislike?

No guidance, advice or expertise for the new user. Don't be fooled by "consulting packages". They have nothing to offer aside from software access.

What business problems are you solving with the product? What benefits have you realized?

Starting a social media listening program and establishing KPIs to measure product launch

Synthesio review by User in Music
User in Music
Validated Reviewer
Review Source

"4 months use as an assistant community manager"

What do you like best?

Synthesio’s global platform allows us to receive the most accurate global data in as many languages and places as we could possibly need

What do you dislike?

Securing internal buy-in from top execs is always difficult with any social media related platform.

What business problems are you solving with the product? What benefits have you realized?

Understand our business or our clients: Synthesio provides a great snap shot of all the data that we need to do our work getting to know our clients/our business and their industry overall.

Synthesio review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Great product for social media listening "

What do you like best?

Variety of ways to monitor and track your brand.

What do you dislike?

Training wasn't as clear at first, but support team was more than willing to guide throughout your build.

What business problems are you solving with the product? What benefits have you realized?

Digging for insights for new business pitches. I learned that there are many different ways to go about monitoring, which Synthesio has helped with.

Synthesio review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Synthesio "

What do you like best?

The Profiler tool gives great audience insights, there's robust integrations, it searches the entire web, great competitive analysis.

What do you dislike?

Price, very expensive, steep learning curve.

What business problems are you solving with the product? What benefits have you realized?

Market research, competitive analysis, finding influencers, audience insights.

Synthesio review by User in Construction
User in Construction
Validated Reviewer
Review Source

"Great"

What do you like best?

- Provides great data for research on new business pitches, allowing in depth knowledge on the potential client’s online presence

- The platform is fast and easy to use

What do you dislike?

Seriously, i dont think I dislike anything at the moment

What business problems are you solving with the product? What benefits have you realized?

Using social media for lead generation and new business pitches.

Synthesio review by User in Publishing
User in Publishing
Validated Reviewer
Review Source

"Great Product!"

What do you like best?

Synthesio provides great data for research on new business pitches. They provided a detailed knowledge on the potential client’s online presence.

What do you dislike?

I would say Synthesio’s mobile capabilities

What business problems are you solving with the product? What benefits have you realized?

We used Synthesio to do a competitive analysis and see where we stand against some of our top competitors

Synthesio review by Muhammad Saad Khan G.
Muhammad Saad Khan G.
Validated Reviewer
Review Source

"Synthesio - Listen to Social Conversations Beyond Borders"

What do you like best?

The companies that wants to get the most value out of social media monitoring, it is essential that the tool they use is intuitive and easy to use. Sythesio's top strengths includes its impressive global coverage, listening in multiple languages and extremely conclusive reporting. Cross-platform data accessibility is perfect too.

What do you dislike?

Dislike? Nothing at all. Most tools around lacks customer support. But Synthesio's support team is always accessible. You shoot a tweet and there come the reply.

Recommendations to others considering the product

Highly Recommended, Its easy to use, reliable data, and fanatic support. What else you want.

Synthesio review by User in Law Practice
User in Law Practice
Validated Reviewer
Review Source

"Synthesio is a great product and I highly recommend it. "

What do you like best?

Provides great data for research on new business pitches, allowing in depth knowledge on the potential client's online presence.

What do you dislike?

Synthesio's platform is not very mobile friendly.

What business problems are you solving with the product? What benefits have you realized?

Social ROI: We use Synthesio to help prove social ROI and tie our social media work back to business metrics.

Synthesio review by User in Security and Investigations
User in Security and Investigations
Validated Reviewer
Review Source

"exactly what I needed"

What do you like best?

We like the SRS widget for competitive bench marking.

What do you dislike?

Nothing as yet. This is my go to tool for looking into any brands or campaigns.

What business problems are you solving with the product? What benefits have you realized?

I use it to see how is the brand doing against our competitors.

Synthesio review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"The tool that changed my work life"

What do you like best?

I work in PR and need to identify top influencers on any topic my clients work in. This is what I like most in Synthesio. It helps me do a better job for my customers. Not mentionning the reporting & analytics features that are invaluable to know what's being said on the Web.

What do you dislike?

Dislike? Nothing!

Recommendations to others considering the product

Synthesio is a global tool that has all the functionalities you need. It's intuitive and the team is very helpful when you have questions.

Synthesio review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Lots of difficulties for not European Languages"

What do you like best?

The tool is quite simple and intuitive to use

What do you dislike?

Loading time, too many clicks for one action (exemple, to delete a post)

What business problems are you solving with the product? What benefits have you realized?

Doing social media monitoring for our clients, the tool helps to detect the buzz.

Synthesio review by Executive Sponsor in Information Technology and Services
Executive Sponsor in Information Technology and Services
Validated Reviewer
Review Source

"Synthesio helps Synthesize Social "

What do you like best?

Built for Enterprise Scale

Excellent Customer Service

Focused on business drivers

Willing to work together to improve the product

What do you dislike?

Needs to be more visual

Needs to better track the difference between paid and earned social

What business problems are you solving with the product? What benefits have you realized?

Building Real Time Listenining into all social media campaigns.

Synthesio review by User in Health, Wellness and Fitness
User in Health, Wellness and Fitness
Validated Reviewer
Review Source

"New customer"

What do you like best?

Outstanding quality of data and top notch analytics capabilities. Flexibility of widgets is high quality. The architecture of the product is superb

What do you dislike?

nothing as of yet. Too soon to determine

Recommendations to others considering the product

Highly recommend

What business problems are you solving with the product? What benefits have you realized?

Social media insights for multiple business units across the enterprise.

Synthesio review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Positive Sentiment for Synthesio"

What do you like best?

You know you're in safe hands with the Synthesio team. Not only is the customer service and support spot on, but I also have received regular F2F time with them and really admire their can-do attitude.

What do you dislike?

Nothing springs to mind that I have not experienced with other social media analysis companies. The automated sentiment is a work in progress, but the functionality and smartness of the analysis tool is actually very advanced.

Recommendations to others considering the product

Easy to use, great insight, and it makes "big data" less daunting as you can so easily drill down to what you want.

Synthesio review by User in Market Research
User in Market Research
Validated Reviewer
Review Source

"Large number of languages available"

What do you like best?

The large number of languages as well as regions available

What do you dislike?

Don't feel that I could trust the saved filters available. Instead have to click through each time to get a more accurate total number.

What business problems are you solving with the product? What benefits have you realized?

General Monthly Monitoring among competitors

Synthesio review by Administrator in Telecommunications
Administrator in Telecommunications
Validated Reviewer
Review Source

"A good listening interface"

What do you like best?

Getting alerted whenever a buzz is running

What do you dislike?

the sentiment is wrong in most cases since the market is drived by local dialects

What business problems are you solving with the product? What benefits have you realized?

enhacing the sentiment accuracy by optimising keywords database and verbatims

Synthesio review by Consultant in Government Administration
Consultant in Government Administration
Validated Reviewer
Verified Current User
Review Source

"E-Reputation & Buzz Monitoring Mission"

What do you like best?

Synthesio est un outil très puissant et bien conçu permettant d'avoir une bonne vision globale de son e-reputation. Il permet aussi des analyses micro que macro, ce qui es très appréciable. Il est très efficace sur les missions E-rep que nous faisons pour nos clients.

What do you dislike?

Le partie "influenceurs" est peut être encore à améliorer

Recommendations to others considering the product

Ne pas hésiter à améliorer les visuels en les rendant peut être un plus exploitables et ergonomiques.

Synthesio review by Consultant in Information Technology and Services
Consultant in Information Technology and Services
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"A+"

What do you like best?

You can glean quick insights through all the different widgets

What do you dislike?

Exporting large volumes. This should have more flexibility in terms of volumes

What business problems are you solving with the product? What benefits have you realized?

I am Doing market research for my client

Kate from G2 Crowd

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