Flexibility: dashboards are easily customized to fit your measurement needs.
Query Development: The multiple topic structured approach to developing queries is a strong feature. AND (drum roll) the ability to preview query results when refining (especially for campaign queries!) is AWESOME.
Customer Service: The account team at Synthesio is responsive, friendly and very helpful at quickly addressing items that come up - shout out to Jordan for all the help!
One gap I'd like to see filled is including native platform engagements by mention included in the export and in the dashboard to identify top engaged content. But back to customer service, I've mentioned this to the Synthesio team and they indicated it is something they will work on.
Synthesio allows for monitoring multiple campaigns simultaneously and alignment with campaign objectives. Campaign analytics and specifically being able to measure earned reach generated is always a client priority. Other campaign measurement needs: measurement by topic and channel are also important.