Synthesio

(114)
4.4 out of 5 stars

Synthesio helps brands and agencies listen to, understand and engage with consumers.

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Showing 121 Synthesio reviews
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Synthesio review by <span>Jordan D.</span>
Jordan D.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
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A nice robust intelligence tool, though somewhat lacking in UX

What do you like best?

Synthesio offers unlimited data within defined "use cases." The ability to do full market research is useful.

What do you dislike?

I find something left to be desired in terms of usability and user experience, an element with which their competition had a definite leg up.

Recommendations to others considering the product

Push the account executives to build dashboards for you. We saw a lot of stock dashboards at first which didn't exactly show a personalized look at our industry.

What business problems are you solving with the product? What benefits have you realized?

Our trial at Synthesio has helped us look at total reach across channels, in a way that we aren't able to do natively.

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Synthesio review by <span>Traci H.</span>
Traci H.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Reliable and Accurate Social Monitoring

What do you like best?

With the new dashboard and user-friendly modules, the tool is easy to set up, use and optimize. The ability to update preferences and the interactive data charts make it a great tool for real-time listening, monitoring and reporting for clients. Support team is responsive and helpful with sudden needs or questions.

What do you dislike?

Pulling specific data from multiple social platforms would be ideal for a one-stop-monitoring-shop. This would include more personalized data from each of a client's specific social handles and how their activity has evolved.

Recommendations to others considering the product

Getting live training was extremely helpful when getting started with Synthesio. Support staff is extremely helpful with answering questions and making the tool easy to navigate.

What business problems are you solving with the product? What benefits have you realized?

Our team is able to provide in-depth recommendations for future brand building and awareness, for turning trends into further growth and for optimizing against competitors. This aids in our overall knowledge of the client, their social activity as well as reactions from consumers and how to shape our marketing strategies.

What Social Media Analytics solution do you use?

Thanks for letting us know!
Synthesio review by <span>Samantha B.</span>
Samantha B.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Synthesio's social intelligence tool is helpful for measuring a brand's social image.

What do you like best?

Synthesio's social intelligence analysis tool is brilliant. With every project that measures my brand's social, Synthesio was there to help measure the data. Their employees were extremely helpful and I was able to successfully conquer projects at work, thanks to Synthesio! I had an overall positive experience with using their platform and their employees were always eager to help!

What do you dislike?

Being that I am always on the go, I am always doing work from my mobile device. I am in hopes of Synthesio increasing their mobile capabilities.

What business problems are you solving with the product? What benefits have you realized?

While working in marketing, we are always looking for data to prove our online efforts. Synthesio helped my company look at the sentiment surrounding specific key terms. We wanted to measure how our clients react to our business efforts through sentiment analysis, demographics and competitive analysis. After we measure our KPIs, we want to know where we stand in terms of our competitors.

Synthesio review by <span>Maura H.</span>
Maura H.
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Great for Monitoring, Takes Time to Get Used To

What do you like best?

It is very easy to setup monitoring report emails.

What do you dislike?

Some of the items it can do seems a bit repetitive.

Recommendations to others considering the product

Use the customer support offered to you. They will setup your account and client monitoring profiles for you so it is much easier for you to get started and make simple adjustments for things only you/the client might know (i.e. tone of article, importance, etc.)

What business problems are you solving with the product? What benefits have you realized?

We use this program to assist with media monitoring for client and industry news. It also helps analyze trends (like spikes in coverage or Social Media mentions at a specific time), and create graphs for client reports.

Synthesio review by <span>Alina N.</span>
Alina N.
Validated Reviewer
Organic
Reviewed On

Amazing tool, easy to use, great insights

What do you like best?

The tool is very easy adn intuitive to use with a very nice visualisation of data in charts and graphs. In addition you have always an option to either export ready to use image of a chart or a raw data for further manipullations in excel.

True discovery if you need a real time insights, crisis tracking or social monitoring. Great variety of media types being tracked increases the volume of mentions, and make probability of crawling every possible mention higher.

What do you dislike?

Current way system analyses the sentiment can be improved a little; also would be nice to have an option easily switch between work spaces to decrease the time for data extraction.

Adding an option to crawl data from a very specific media type on your own (e.g. one blog or forum or twitter account only).

Woudl be great to have an option to see directly in the tool for tweets some pure social metrics (retweets, favorites), to quickly understand performance of the post.

Recommendations to others considering the product

I would highly recommend the tool to the others: fast to learn, easy to use, great help from Synthesio if any questions, they are always ready to see if there are any possible solutions for your matter.

What business problems are you solving with the product? What benefits have you realized?

The need to understand what consumers adn potential customers are complaining the most about our products/services so we can improve them or excalate to responsible stakeholders.

Digging for social insights and audience insights in order to build a smart strategy for product launches and always on content, smart targetting for paid pushes. As well a key element for crisis management, and reporting, with potential intervention if needed from community manager.

Huge help for social monitoring when the purely social activation is launched (hashtag tracking, keywords + overall sentiment).

Synthesio review by <span>Peter G.</span>
Peter G.
Validated Reviewer
Organic
Reviewed On

Associate Director, Analytics

What do you like best?

Synthesio has flash reports that allows you to set-up reports for monitoring social intelligence for a short period of time. We find this useful for monitoring high volume conversations that need to be validated in a quick period of time.

What do you dislike?

We have a cap on the overall volume of mentions, which limits us. It's not a terrible thing as it forces us to drill down further into queries. I would like to be able to set the stage though for overall volume and then drill-down into the specific conversations.

Recommendations to others considering the product

Make sure you learn the custom reports and take advantage of the graphics and visuals. An API or export feature would be nice as we are always exporting reports for our clients and for requests.

What business problems are you solving with the product? What benefits have you realized?

We are trying to solve for social listening strategic positioning. Teams that are not as embedded in the tool are very much into the visuals and graphs as they help to show what is possible within the tool. We get a lot of requests for monitoring the shifts in conversation within a topic or across brands and Sysomos is flexible enough to help us with that as a tool for querying topics.

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