Synthesio
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Synthesio

34 ratings
4.6 out of 5 stars
399.110
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Synthesio helps brands and agencies listen to, understand and engage with consumers.
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Synthesio Reviews (39 reviews)

  • The ability to get daily reports sent to my email is a life-saver, as it helps me to keep track of what's going on without having to log on. Synthesio is not a...Read More
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    Bernardo D.
    Industry Analyst / Tech Writer in Telecommunications
  • The tool brings in data that is relevant to your search and it can categorised effectively so that you can compare different parts of your business and/or competitors...Read More
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    Oliver O.
    User in Marketing and Advertising
<span data-ue-widget='safe-name' data-safe-name-id='56154'>Max B.</span> - Synthesio Review Author
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Lightweight and user-friendly footprint monitoring

What do you like best?

Over the course of two years with Synthesio I came to value the sheer amount of time I saved conducting both my social media conversation monitoring and long-term social media trends with the same piece of software. The ability to easily customize and copy down charts of user demographics across social media platforms and specific topics made for attractive client reports that addressed client concerns without seeming overwhelming.

What do you dislike?

Social impact graphics for individual Twitter accounts were a bit simplistic, and there still exists no way to determine total percentages of followers who also share interests about other topics - useful for lateral marketing and discovering new avenues of approach for highlighting a product or client to an untapped base of social-savvy users.

Recommendations to others considering the product

Take advantage of online tutorials and seminars to get the most from the program.

What business problems are you solving? What benefits have you realized?

Synthesio allowed me to provide clients with a quick-and-dirty first look at their digital footprint and the effect they were having on the social conversation - and whether they were even communicating with the right audiences. Though it lacks a bit in depth, Synthesio is fantastic for providing the fast take on where conversations are happening, who the most influential users are in a specific area, and how those users are geographically distributed around the world. It makes for much more efficient strategy planning when engaging in online marketing.

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<span data-ue-widget='safe-name' data-safe-name-id='55522'>Diane H.</span> - Synthesio Review Author
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Great platform, great insights

What do you like best?

Provides great data for research on new business pitches, allowing in depth knowledge on the potential client’s online presence and the focus on social ROI helps provide information on how social media work ties back to business analytics, performance, etc. Synthesio’s client service managers and account managers have also made using the platform an easy process, as opposed to some competitors who just hand us their software and leave it to us to figure out how to use it.

What do you dislike?

The same limitations that apply to everyone: the websites that don’t allow themselves to be crawled. Overall, I’m very happy and don’t have any real complaints.

Recommendations to others considering the product

Great platform, highly recommended.

What business problems are you solving? What benefits have you realized?

Social ROI: We use Synthesio to help prove social ROI and tie our social media work back to business metrics. Scaling Social Media Throughout The Organization: Synthesio allows us to scale our social media throughout our entire organization in a way that can allow for it to be easily accessed and used by different departments at different levels.

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<span data-ue-widget='safe-name' data-safe-name-id='55176'>Ashley R.</span> - Synthesio Review Author
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Best in Class Social Listening Tool

What do you like best?

I would highly recommend Synthesio for social listening and analytics. It has helped our team become more efficient in providing social monitoring for our clients and, more importantly, valuable insights in our reporting. Synthesio's strengths include an intuitive user interface, highly accurate data and excellent customer support.

What do you dislike?

Synthesio's weakness is owned channel analysis. While it does provide limited Facebook insights, Synthesio could improve by offering deeper analytics surrounding how brands' owned social channels are performing and which content is resonating best.

What business problems are you solving? What benefits have you realized?

We use social listening to inform our client's marketing strategies. Insights surrounding brand perception, trends and preferences in consumer attitudes, product and service preferences and competitive intelligence are used to shape and improve social media strategies and overall marketing efforts.

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<span data-ue-widget='safe-name' data-safe-name-id='54950'>Jazmin S.</span> - Synthesio Review Author
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The Synthesio team has been accomodating, responsive and diligent about getting us the right results

What do you like best?

I like how responsive and hands on the team members are, whether it be for ad hoc requests or long term line items, they always make sure to fulfill our needs as soon as they can.

What do you dislike?

The platform could use some work to make it as opitmal as possible, however, whenever we give a suggestion, the team is more than happy to accomodate.

What business problems are you solving? What benefits have you realized?

We are trying to standardize the way we do marketing across our global organization and Synthesio is helping us to showcase the value in gaining insights and acting upon them.

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User in Food & Beverages - Synthesio Review Author
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Loving Social Listening

What do you like best?

We chose to use Synthesio because we needed a global platform that would work as well in any country or language and Synthesio’s global reach is what attracted us the most. For an agency with clients all over the world, it is great to be able to use their Social Intelligence platform to get great data from all over the globe.

What do you dislike?

No major complaints so far. Our needs are heard.

What business problems are you solving? What benefits have you realized?

We listen for our clients globally, which is done best with Synthesio. We help our clients monitor mostly campaign success and brand health. Our clients are always looking to translate the work they are doing with Social to metrics their executives relate to. Synthesio’s focus on business facing metrics helps us provide these answers.

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