4.2 out of 5 stars

Synthio is the first of its kind Data as a Service software that automates the cleansing, standardization, and synthesis of contact data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to de-duplication, standardization, strategic augmentation, or simply understanding more about your own data through a data health analysis, Synthio meets every contact data need of the modern marketer.

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Synthio Features

Data Availability
Contact Data Availability

Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.

(Based on 7 reviews)
Company Data Availability

Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.

(Based on 7 reviews)
Industry Research Availability

Does this product offer industry research data that you require?

(Based on 6 reviews)
Data Accuracy
Contact Data Accuracy

How accurate and up to date is the contact data?

(Based on 7 reviews)
Company Data Accuracy

How accurate and up to date is the company data?

(Based on 7 reviews)
Lead Intelligence
Market Insights

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

Not enough data available

Account-level Insights

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

Not enough data available

Lead Analysis

Prioritizes leads through lead scoring, market insights, account-level insights, etc.

Not enough data available


Provides ability to message contacts directly from within the sales intelligence software

Not enough data available

Lead Builder

Ability to create targeted contact lists.

Not enough data available

Integration to CRM/Marketing Automation

Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software.

Not enough data available

Data Cleaning/Enrichment

Ability to clean/enrich existing data that is maintained in other systems

(Based on 5 reviews)
Data Segmentation/Filtering

Functionality to filter or segment data from withing sales intelligence software

(Based on 5 reviews)

Offers search tools that allow users to find the data they need quickly

(Based on 6 reviews)
News/People Alerts

Alerts you to changes happening to industries, companies and people you follow

Not enough data available


Find the people you know that can introduce you to contacts at prospects

Not enough data available


Provides ability to create the reports that meet your business requirements

Not enough data available

Lead Management

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.

Not enough data available

Predictive Scoring

Automatically scores prospects based on behavior and engagement levels.

Not enough data available

Account Identification

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

Not enough data available


Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Not enough data available


Access pre-built and custom reports and dashboards.

(Based on 5 reviews)
Mobile User Support

Allows software to be easily used on multiple mobile devices include phone and tablet devices.

Not enough data available


Enables integration to external systems

Not enough data available

Marketing Campaigns
Omni-Channel Tracking

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

Not enough data available

Revenue Planning

Helps allocate marketing budget based predicted amount of incoming revenue.

Not enough data available

Media Attribution

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

Not enough data available

Opportunity Timeline

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

Not enough data available


Allows for custom report types to match the goals of a company.

Not enough data available

Campaign Execution
Website Personalization

Provides tools that dynamically serve content, messaging, and calls-to-action.

Not enough data available

Prioritized Accounts

Helps determine which accounts have the highest/lowest opportunity to convert.

Not enough data available

Trending Accounts

Helps determine the direction of each individual account and how to engage through specific content.

Not enough data available

Email Campaigns

Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.

Not enough data available