Synthio

4.2
(22)

Synthio is the first of its kind Data as a Service software that automates the cleansing, standardization, and synthesis of contact data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to de-duplication, standardization, strategic augmentation, or simply understanding more about your own data through a data health analysis, Synthio meets every contact data need of the modern marketer.

Work for Synthio?

Learning about Synthio?

We can help you find the solution that fits you best.

Synthio Reviews

Ask Synthio a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • For Category
  • Industry
Ratings
Company Size
User Role
For Category
Industry
Showing 22 Synthio reviews
LinkedIn Connections
Synthio review by Matthew S.
Matthew S.
Validated Reviewer
Verified Current User
Review Source

"Mixed bag, Mostly good but some things can still use improvement. "

What do you like best?

My sales rep, she is always there for me. Regardless of the situation, she works to find a timely solution. She is a delight to talk to. I also like the detail provided with the risk assessment. The color grading and status information fields are very helpful. For instance, timeout/yellow. Another huge benefit is unlimited seats that allow anyone in my organization to have their own separate account without nickel and diming me for every user. That's a huge plus.

What do you dislike?

Searching is still lackluster despite the recent improvements in the latest release. Either I can't find what I want or I find some records I want but a bunch that I don't need. Since there is no preview file function there is no way to select what I need and leave out what I don't. Every download I find dozens or hundreds of records for people and titles I don't need. Then I have to keep a refund spreadsheet to send back to SIO. If they would just create a preview file function that provides a spreadsheet of your records minus email phone and name that would solve all my problems. I also don't like how they stopped including the LinkedIn URLs for records.

Recommendations to others considering the product

In my opinion, it's a good system but needs improvement. The great thing about SIO is they listen to user frustrations. They are constantly improving the UI and functionality to meet user preference. It may not be a perfect system but they are always striving to be.

What business problems are you solving with the product? What benefits have you realized?

Low-cost, quality contact data procurement that can be accessed by absolutely anyone in my organization.

Sign in to G2 Crowd to see what your connections have to say about Synthio
Synthio review by Michail T.
Michail T.
Validated Reviewer
Verified Current User
Review Source

"Easy access to accurate contact data with excellent customer service and support"

What do you like best?

This is maybe the most exhaustive and accurate database I have seen, especially for certain job titles and geographies. The search and filter features are very user friendly and intuitive. The criteria requested enable you to define the exact audience list you want to achieve, based on your campaign goals and buyer personas. The Synthio team is always available to answer questions or provide training.

What do you dislike?

The results are sometimes not reflective of the search criteria you build in. This then requires you to manually review the results at least once after the retrieval of the csv file. The data is less populous for geographies outside the US.

What business problems are you solving with the product? What benefits have you realized?

We have managed to quickly and effortlessly identify and build target audience universes for multiple market segments /verticals, including accurate email lists that have a low bounce rate.

What Sales Intelligence solution do you use?

Thanks for letting us know!
Synthio review by Kailey T.
Kailey T.
Validated Reviewer
Verified Current User
Review Source

"Great product for finding contact information"

What do you like best?

It has a lot of relevant information that seems to be pulled directly from people's LinkedIn profiles. I believe this provides the best up-to-date data for people and helps to set a high level of quality for the information provided. The interface is also very easy to use and is very straight-forward. The search engine and list builder provides the user with an easy way to build contact lists, find contact information, and allows you to target specific prospects based on a wide variety of filters (location, title, location, etc.).

What do you dislike?

Sometimes, like with any other data provider, the information isn't accurate. The information is only as good as their LinkedIn profile, so if that isn't updated, the information on here isn't either. I have also found that the phone numbers for prospects are not typically direct and aren't always correct.

What business problems are you solving with the product? What benefits have you realized?

We have access to an incredible amount of information on contacts that we can use for sales. This tool allows us to gain access to real-time information on our prospects and increases the amount of people we are able to reach out to.

Synthio review by Robert C.
Robert C.
Validated Reviewer
Verified Current User
Review Source

"Good and getting better"

What do you like best?

The quality of data and ability to segment by different criteria including technology install, geo location, title department, industry, etc. Before exporting a list Synthio will do a live email ping to the record which validates the email and allows you to only pull quality data from the system. The live append feature is great which automatically pushes information onto our lead record after that lead is created in Salesforce.

Synthio has taken significant steps forward in the last several months to normalize their data which makes building lists and extracting data easier. The constant investment they put in the platform is noticed by continuous new features and functionality being released.

What do you dislike?

No ability to pull information by account. In order to build account lists you have to pull broader contact/lead lists and dedupe to manage company information. There is an ability to suppress against current emails in your database (so you arent hitting existing contacts) but that is a manual process of exporting a list of contacts from salesforce and loading those emails into Synthio to suppress. It would be great to have tighter Salesforce integration so you could suppress within the app.

Recommendations to others considering the product

Yes I would recommend Synthio. The product is solid and improvements are continual. Support is top notch.

What business problems are you solving with the product? What benefits have you realized?

-Send targeted marketing campaigns to audiences based on technology back-end, industry, and title

-Supplement SDR team research by allowing reps to use Synthio within Salesforce to load leads directly into the database

-Live append data on leads as they are loaded into Salesforce. Synthio scans and appends missing/incorrect information on leads that are entered manually by the SDR team, mass from an excel upload (webinar), and automatically from form downloads on our website. This allows us to ask fewer questions on inbound marketing forms and ensure data quality standards so we can better segment and target our database.

Synthio review by Andrew T.
Andrew T.
Validated Reviewer
Verified Current User
Review Source

"Fast customer service & intuitive data ordering platform"

What do you like best?

The data ordering process is extremely easy to grasp, and the team @ Synthio is extremely timely in answering any questions and addressing issues brought up by our team.

What do you dislike?

There is not much to be said about what I dislike.. I have found several issues in the platform that I didn't care for but it turns there was a simple fix to toggle that on/off, OR their team addressed and fixed the issue promptly.

What business problems are you solving with the product? What benefits have you realized?

Additional data for us and our clients, for our marketing emails. Filling in missing data points on contacts already in our system to better engage them.

Synthio review by Gabrielle N.
Gabrielle N.
Validated Reviewer
Verified Current User
Review Source

"Lackluster "

What do you like best?

To be honest I do not like the Synthio interface. If I had to say something nice I like the color scheme.

What do you dislike?

1. I don't like I can't search by name

2. I don't like that when I click backspace it resets everything

3. Its not very up to date

Recommendations to others considering the product

There are other services that are better for helping in lead generation.

What business problems are you solving with the product? What benefits have you realized?

I am using Synthio to prospect- Find emails and direct lines for prospects.

Synthio review by Maria G.
Maria G.
Validated Reviewer
Review Source

"Quality business data"

What do you like best?

The user interface is really easy to navigate. The Synthio account team is very supportive and provides great advice to help get the right data. The preview data allows you to confirm that you've captured the right people. All emails are validated prior to downloading them so you know you won't get caught in spam traps.

What do you dislike?

We are an agency - when we need to bill direct to the customer it can delay access to the file. But, we've got a manual work around with our account team. They are incredibly responsive.

What business problems are you solving with the product? What benefits have you realized?

We use Synthio to enrich and grow our database as well as those of our clients. Their data gives us greater insight into the audience and allows us to do smarter segmenting. Especially helpful when targeting specific buying committee roles for ABM strategies.

Synthio review by Max S.
Max S.
Validated Reviewer
Verified Current User
Review Source

"Solid tool for social verified contact data"

What do you like best?

- Contact data (name, job titles, company etc.) is all coming directly from someone's LinkedIn profile, so the data is generally much more reliable/accurate then other databases out there that I've used (i.e. D&B, NetProspex, Data.com etc.)

- Ability to append data. We often use the tool to verify that our database is up to date and quickly check to make sure the information we have matches what is on LinkedIn

- The interface to make a query is super straight-forward and easy to use, I would say it takes less than 5 minutes to build a quality list of contacts

- Ability to upload a list of suppression titles, emails, companies etc. to avoid purchasing duplicate contacts or titles that are not a fit for your product

- Ability to create hyper-targeted lists based on job title, industry, location, keywords in profile, technologies used by company and more

What do you dislike?

- Phone numbers are generally corporate lines or customer service lines. I've found better phone number data using alternative databases for direct dial phone numbers.

- Since data is coming directly from LinkedIn, the data is only as good as someone's LinkedIn profile. If someone is not active on LinkedIn and does not update their profile/has a duplicate profile, the downloaded data will reflect that

Recommendations to others considering the product

ZoomInfo, NetProspex, Lead411 are other databases we use as well

What business problems are you solving with the product? What benefits have you realized?

We use the tool to build targeted lists of contacts/companies to reach out to. The lists are imperative to our Sales team's overall execution and success.

Synthio review by BIll J.
BIll J.
Validated Reviewer
Verified Current User
Review Source

"Great customer experience"

What do you like best?

They continually update the product to improve it. They listen to their customers and provide great customer service when needed.

What do you dislike?

I have no major dislikes. The need for new data is rampant everywhere and they are trying to help solve it.

Recommendations to others considering the product

Great product and company.

What business problems are you solving with the product? What benefits have you realized?

Synthio has been incredibly helpful to my team to find information about key accounts and get updates as to what's going on in those accounts

Synthio review by Steve R.
Steve R.
Validated Reviewer
Verified Current User
Review Source

"As a B2B Marketing Agency Social123 is a critical tool to identify potential clients"

What do you like best?

Having access to a vast database of more than 200 million potential leads gives us the opportunity to pull from a comprehensive list of worldwide companies. In addition, the ability to sort by exact criteria allows us to target specific individuals within these companies who are interested in our services.

What do you dislike?

It would be very beneficial if we could sort specifically by B2B companies versus needing to load in our own list of pre-defined companies. Having a criteria to identify not only industry, but marketing orientation would add significant value to the data.

Recommendations to others considering the product

We have found many other database/list providers who make significant promises of quality data, but upon research they usually fall flat. Social123 was recommended to us by a large call center that has used them for years and our experience has found their recommendation to be valid. We have also found that many of the list providers out there actually are using Social123 as their provider.

What business problems are you solving with the product? What benefits have you realized?

As with any company, the competitive environment brings challenges that need to be overcome to continuously grow revenue. Social123 provides the benefit of being able to identify quality leads with a higher probability of design win and shorter time to money.

Synthio review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Simple product, delivers as promised"

What do you like best?

Leads are easy to find. I enjoy the import feature for specific companies. Support is responsive and helpful. It's a simple tool but I feel the cost is minimal compared to the use we get out of it.

What do you dislike?

Data could be cleaner and more uniform (i.e. the State field could be PA, Pennsylvania, etc.). Once you go to pull a list there's a list of fields to include in your export, it would be great if I could choose a default set of fields rather than choosing the same ones each time. It would also be nice to save queries for future use.

Recommendations to others considering the product

If you're looking for a basic lead gathering tool, this is a great option.

What business problems are you solving with the product? What benefits have you realized?

This tool helps us create targeted segments even with groups that aren't well represented in our database, helping us expand our reach within the market.

Synthio review by Jeremy J.
Jeremy J.
Validated Reviewer
Verified Current User
Review Source

"New leads to recruit!"

What do you like best?

I used this Social123 for recruiting purposes. Great way to find new candidates from large companies to poach!

What do you dislike?

This product has endless information so there is nothing that I haven't found useful

Recommendations to others considering the product

Great database of employee information

What business problems are you solving with the product? What benefits have you realized?

Finding new candidates to fill open positions for my clients. I have access to thousands of employees from all different types of companies. I can get a hold of them via email and have access to their skills and position

Synthio review by Stephen C.
Stephen C.
Validated Reviewer
Review Source

"Great people with a wealth of knowledge around how to use data to its most effective way."

What do you like best?

I do like the validation and append offerings that allow us to cleanse and expand our database.

What do you dislike?

Within Ramped up do not like the criteria to update within SalesForce. Too many potential issues that could be encountered and not a good way to back data out if something does go wrong.

What business problems are you solving with the product? What benefits have you realized?

We are trying to ensure that we are speaking with the right people at the companies we want to target. We are getting better contact information which allows us to better engage and reach the people we need to.

Synthio review by Cynthia R.
Cynthia R.
Validated Reviewer
Review Source

"This product is great!!!"

What do you like best?

I would say the time it takes to pull contacts from multiple sources when not using this tool is very lengthy. Social123 allows me to do that in just a fraction of the time that way I can spend more time trying to connect with individuals rather then finding them.

What do you dislike?

The fact that after you export the information to an excel spreadsheet, you have to resave another document when trying to edit the form. This creates multiple of the same spreadsheet.

Recommendations to others considering the product

You have to change the ways you enter company names in order to pull information.

What business problems are you solving with the product? What benefits have you realized?

The business problems I am solving is time spent prospecting. The time gained back is really the best benefit of the product as well as the information you are able to gather about an individual.

Synthio review by Brianna D.
Brianna D.
Validated Reviewer
Review Source

"One of my must-have tools for B2B Demand Generation"

What do you like best?

One of the best data services applications I have used in regards to accuracy and user interface. Easy to find leads that match your customer persona and find unique trends with your data. In b2b marketing, leads come from a variety of sources and formats. Before Social123, it was difficult to ensure accuracy of leads after 6months and difficult to see unique trends in data.

What do you dislike?

There's really not anything to complain about with this solution.

What business problems are you solving with the product? What benefits have you realized?

One of the biggest benefit to this solution is the ability to discover trends with our customer and prospect data and to append lead data from events. Typically event lists will be bare bones (name, email, and company) and with Social123, my data is completely enriched and also extremely accurate.

Synthio review by Damon F.
Damon F.
Validated Reviewer
Review Source

"Smart Social Prospecting"

What do you like best?

Prospecting by a person's Social media activity, group membership, interests, and, overall behavior makes sense. Each element gives us valuable clues about the business challenges they face which in turn allows our organization the opportunity to offer relevant solutions.

What do you dislike?

The contact data is limited. Direct dial phone numbers would be great as well as their office address. The search functionality is also extremely limited. A save search feature is badly needed along with a way to filter/sort/delete contacts in the search results screen.

What business problems are you solving with the product? What benefits have you realized?

Our primary function is creating targeted lists for marketing campaigns as well as sales prospecting. Social123 has allowed us to target contacts by specific groups and interests greatly outperforming persona/industry targeting alone.

Synthio review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Great provider of contact data"

What do you like best?

A US company but ability to search for UK contact data - one of the best providers I have used so far

What do you dislike?

The platform is sometimes slow to react to my selections and as with most contact data providers, not all (new employees) can be found

Recommendations to others considering the product

Another one to try if you haven't already. A lot of clients I speak with are constantly looking for better sources of contact data. The trouble is it ends up getting logged in your CRM system, is then static (not dynamic) and has a decay rate of 2.5% to 5% per month. Ouch!

What business problems are you solving with the product? What benefits have you realized?

sourcing contact data for faster and more direct outreach

Synthio review by Meagen E.
Meagen E.
Validated Reviewer
Review Source

"Accurate data"

What do you like best?

Size of database and accuracy. When trying to understand a certain segment or sort by certain criteria, Synthio is great.

What do you dislike?

We continue to renew with Synthio. I don't have anything negative to post.

What business problems are you solving with the product? What benefits have you realized?

data append, list pulls and validation, account understanding

Synthio review by Michael A.
Michael A.
Validated Reviewer
Review Source

"Great Resource for B2B Marketers! "

What do you like best?

We've used Social123 to help better understand our prospects and create targeted lists. By incorporating company size and other parameters it allows us a better process to do targeted / comprehensive prospecting.

What do you dislike?

The cost can run on the high side depending on your needs.

What business problems are you solving with the product? What benefits have you realized?

B2B prospect information.

Synthio review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Great contacts, competitive rates! "

What do you like best?

Contact acquisition is pretty straightforward but Synthio has done a great job of customer service and competitive rates.

What do you dislike?

I can't think of anything- the service we bought was pretty straightforward.

What business problems are you solving with the product? What benefits have you realized?

Contacts for outbound sales and lead intelligence!

Synthio review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"Well Presented"

What do you like best?

I like the layout and design. The font is clean and text looks great

What do you dislike?

Text size. Maybe I just need to change my phone's settings.

Recommendations to others considering the product

When you start working with extremely large data sets, it is difficult to use the app.

What business problems are you solving with the product? What benefits have you realized?

It's very helpful for verifying our leads

Synthio review by Executive Sponsor in E-Learning
Executive Sponsor in E-Learning
Validated Reviewer
Review Source

"Social 123 is great for getting full contact details in Enterprise accounts. "

What do you like best?

The ability to get thorough contact information for all of the key players in a company.

What do you dislike?

There is really nothing that I dislike about Social 123

What business problems are you solving with the product? What benefits have you realized?

We have saved a considerable amount of time getting key player contact information.

Kate from G2 Crowd

Learning about Synthio?

I can help.
* We monitor all Synthio reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.