What do you like best?
The quality of data and ability to segment by different criteria including technology install, geo location, title department, industry, etc. Before exporting a list Synthio will do a live email ping to the record which validates the email and allows you to only pull quality data from the system. The live append feature is great which automatically pushes information onto our lead record after that lead is created in Salesforce.
Synthio has taken significant steps forward in the last several months to normalize their data which makes building lists and extracting data easier. The constant investment they put in the platform is noticed by continuous new features and functionality being released.
What do you dislike?
No ability to pull information by account. In order to build account lists you have to pull broader contact/lead lists and dedupe to manage company information. There is an ability to suppress against current emails in your database (so you arent hitting existing contacts) but that is a manual process of exporting a list of contacts from salesforce and loading those emails into Synthio to suppress. It would be great to have tighter Salesforce integration so you could suppress within the app.
Recommendations to others considering the product
Yes I would recommend Synthio. The product is solid and improvements are continual. Support is top notch.
What business problems are you solving with the product? What benefits have you realized?
-Send targeted marketing campaigns to audiences based on technology back-end, industry, and title
-Supplement SDR team research by allowing reps to use Synthio within Salesforce to load leads directly into the database
-Live append data on leads as they are loaded into Salesforce. Synthio scans and appends missing/incorrect information on leads that are entered manually by the SDR team, mass from an excel upload (webinar), and automatically from form downloads on our website. This allows us to ask fewer questions on inbound marketing forms and ensure data quality standards so we can better segment and target our database.