What do you like best?
The fact that Sysomos MAP does not have a maximum number of search results or queries is huge. It means our planning and analytics teams can search any topic or brand within the past year and review as much data as they want. No other service really gives this function at such a great monthly value (~$1,800-$2,500 monthly depending on the number of seats).
This allows them to utilize complex boolean queries in addition to analytics tools included in the platform like specific user details, hashtag analysis and excel data exporting - all to uncover current user conversations and actions on Twitter. This results in strong strategy POV's, as well as the ability to jump on and provide ad-hoc analyses on pretty much anything.
For PR firms, the analysis of blogs, online news and forums add another layer of functionality when analyzing the current digital sentiment and topic around a certain brand, event or any keywords. I know a lot of agencies use the tool for consumer insights, and I think in some cases it is appropriate to use it for projecting those across Twitter, blogs, online news and forums.
Lastly, the tool is incredibly easy to use but has extreme depth with experienced users. Of all the tools I've ever used, this is easily the best one when it comes to on-boarding and training. However experienced users can really make this puppy sing.
What do you dislike?
I dislike how it only focuses on Twitter conversation in terms of social media. The Facebook, Instagram, Google+ and YouTube functionalities are all very limited. This really limits your consumer insights to Twitter if you're using it for that, which depending on your target audience, becomes a sample of a sample.
Additionally, the export function is currently limited to 5,000, which makes big data analyses difficult.
Lastly, it doesn't track any social media actions when you're searching conversations on Twitter (or any other channel). You can't see how many replies or retweets a specific tweet received directly without going to the actual URL. From a content analysis standpoint, users are better off using native analytics on Facebook and Twitter and manually pulling figures from other platforms like Instagram, Vine and Tumblr (unless you want to pay for another tool specific to those, which exist and do provide some added analysis).
That said, they have a complete UI overhaul coming soon, so I'm hoping that this will address some issues (but we'll see).
Recommendations to others considering the product
FOR THE RECORD: I've been using Sysomos from its beginning and have relationships with several employees there who I call friends. That said, I've tried to be unbiased as possible in this recommendation. Also, this is all about Sysomos MAP - their other product Heartbeat, I've decided to keep out as MAP is their true differentiator.
Think about what you need to use the tool for, and prepare to have an analyst or planner use it. Sysomos MAP doesn't currently push out dashboards, but it may in the future *wink* *wink*
If you're focused on strictly visual channels like Instagram and Pinterest, I would consider a visual analytics tool like Curalate.
Sysomos is a great conversation discovery workhorse for a great value for planning teams across agencies - but is absolutely vital to PR agencies. I highly recommend it for this.
From a community management standpoint, Sysomos MAP doesn't fit needs. You can't respond and can really only analyze Twitter convo in a beneficial way.
Not great for this since it doesn't track non-conversational metrics (favorites, etc..).
Completely depends on what you're measuring - if you are looking to measure digital conversations, look nowhere else. If you are measuring impressions, look to your native sources of analytics as those always have the most accurate figures.
Bottom line is if you are doing a lot of ad-hoc searches across digital data, this tool is the best value - other tools will employ costs per mentions
What business problems are you solving with the product? What benefits have you realized?
Oh wow, I've personally used Sysomos to help structure digital communications across several Fortune 500 clients by analyzing the frequency and tone of topics discussed across channels, and discerning the best way for each brand to talk on the channel.
From a measurement standpoint, used Sysomos to create advanced boolean searches to uncover and track the frequency of conversations around product use, awareness and consideration that was tied back to online campaigns being launched. In one instance, the shift in conversation we saw over the year around very specific communications goals was matched by the client's internal measurement team to an increase in sales with a key demographic. So from that standpoint, it was very cool.
Lastly, it's also great for looking up conversations around annual events the year prior - seeing what took off and didn't, I've provided a lot of insight into what real-time strategies work around events that impact attendees and non-attendees.