Sysomos

(93)
3.6 out of 5 stars

Sysomos is a independent social intelligence company, working with more than 1,500 customers that include 80 percent of the most valuable global brands.

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Sysomos review by <span>Mark W.</span>
Mark W.
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Sysomos is an adequate tool but is visually clunky.

What do you like best?

The sheer size of the data that we have access to through Sysomos. It's social media analysis (specifically Twitter) is its strongest feature.

What do you dislike?

Traditional media data is unreliable and littered with spam and un-useful data sets like press releases. As a coverage tracking tool it is largely useless for this reason and turns me to use TrendKite instead. Visually, Sysomos is way behind its competitors - it hasn't been updated in years and it shows. I would never show clients the graph screen shots or exports. We have design create new visuals because the tool looks so dated and ugly.

Recommendations to others considering the product

Trial the product before committing to it. It has access to large quantities of data across platforms but as a tool it is clunky, UX is average at best and the visual outputs are poor.

What business problems are you solving with the product? What benefits have you realized?

Conversation analysis to understand and outline what consumers are saying about a particular topic or brand. Also the identification of key influencers discussing a topic or brand.

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Sysomos review by <span>Melissa D.</span>
Melissa D.
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Sysomos

What do you like best?

We've been using Sysomos for not quite a year now, and it has been an improvement for us over some of the other tools we've tried in the past. The range of data that it provide has been invaluable for us in evaluating campaign and strategy effectiveness in social. Our clients love how granular we can get with the data, and appreciate being able to perform Share of Voice and other competitive comparisons.

What do you dislike?

The system can sometimes be a bit less than intuitive, and frequently seems to take a long time to process data and spit out results. We've also run into a few funky graphic issues when exporting reports to PDFs, but it's not clear whether the problem is with Sysomos or the fact that we're on OSX.

Also, one of the features I loved the most - the built-in screenshot tool - seems to be no longer supported for the Firefox browser. It was very handy when pulling screenshots. I miss it and hope that the extension gets fixed soon.

Recommendations to others considering the product

Make sure you spend time really learning the system, and figuring out how to use some of the more advanced features.

What business problems are you solving with the product? What benefits have you realized?

Sysomos has really brought a new level of robustness to our measurement and metrics capabilities. It's helping us refine our social strategies and tactics, as well as enabling better reporting to clients.

What Social Media Monitoring solution do you use?

Thanks for letting us know!
Sysomos review by Consultant in Information Technology and Services
Consultant in Information Technology and Services
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Verified Current User
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Good product for social listening

What do you like best?

1. I have been using this product for close to 3 years and I find that the data quality and volume are good

2. Text analytics are okay

3. Customer service is prompt

What do you dislike?

1. Off late it is slow and takes time to load

2. The new UI is not great and I feel the old UI was far better

3. Resolution of complaint takes more time

Recommendations to others considering the product

Good tool for social listening and monitoring. off late we are getting more issues. Customer service is fine. If the issue is related to query setting or downloading, service is normally fast, else it normally takes more time to resolve. Overall the tool is good for social listening and the availability of historical data is a good feature.

What business problems are you solving with the product? What benefits have you realized?

for solving business problem related to social media.

Sysomos review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
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Referral to G2 Crowd from another user
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Does the job

What do you like best?

I like the visual data that is aggregated (i.e. word cloud, buzz graph, geography, etc). I like the "listen" function as I can mentions, top influencers, total mentions, share of voice, and can filter out my search results by various different filters. Sometimes we want to just look at what stakeholders in the US are saying or just see conversations happening on one platform.

What do you dislike?

I believe the general "search" function can be enhanced. In my opinion, it's not as robust as the listening functon, which I'm sure is done purposefully. I also wish there was a way to cut out some of the "noise" in the search results as the queries don't always sift things out as much as we would like.

What business problems are you solving with the product? What benefits have you realized?

We have been able to track and analyze what our client's stakeholders are most interested in and what topics they are vocal about the most. It also helps to show which stakeholders are the most influential. We use this content to help with a monthly newsletter which has received rave reviews from our client's colleagues and other higher ups. It has also helped us to see that although there are stories in the media that may be important to the industry, these are not always conversation drivers for our client's stakeholders on social media.

Sysomos review by Administrator in Insurance
Administrator in Insurance
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Verified Current User
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Limited social listening data

What do you like best?

It's highly customizable. You can do a boolean search for nearly any combination of things, which makes your search endlessly customizable. It's possible to find exactly what you're looking for.

What do you dislike?

There's a very limited data set. Search only pulls data from the last 13 months - basically just Twitter and a few public Facebook and Instagram stragglers. Searches that you've set up as "listen" presets collect data and add to a historical database. But the drawback here is that if you add a new partner or spokesperson, there's no way to go back and retroactively add that data.

Dashboards are hard to set up and aren't easy to change. Plus there are no real options to stylize or consolidate widgets into more digestible formats.

What business problems are you solving with the product? What benefits have you realized?

Social listening is an important piece of our business, especially in tracking competitors. But seeing that Facebook is still the largest player in the social space, looking at Sysomos data is really only giving you a small piece of the overall picture.

Sysomos review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

using sysomos

What do you like best?

i like that you can see overall user sentiment around a certain topic. we use it for brand launches, product recalls and it helps us to be able to tell the client what people are saying about their product or service.

What do you dislike?

i dislike that the facebook sentiment can sometimes be inaccurate due to private pages. i also don't like how sometimes when you add key words it's a little hard to track what users are saying about certain things because you have to get the right combination of words that match your topic.

Recommendations to others considering the product

make sure that you take tutorials with your point of contact to be able to use all features.

What business problems are you solving with the product? What benefits have you realized?

user sentiment and monitoring. if a client asks us what people are saying about their brand or service we're easily able to pull screenshots from twitter of what real people have tweeted.

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Kate from G2 Crowd

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