What do you like best?
Pinterest can be difficult to utilize for a business since it's completely different from other social media platforms. Since I'm still in the learning phases of figuring out how to target my ideal client through Pinterest, Tailwind is such a huge help to me for making sure that I'm heading in the right direction.
What do you dislike?
T dashboard page gives you suggestions for how to improve your Pinterest account, but I wish there was an option to dismiss suggestions. I typically take their advice, but certain suggestions (ie: inviting collaborators) don't work for me and I don't like having the pop up still on my dashboard suggesting I do that. Definitely a small complaint, but it's really the only thing bothers me so far.
Recommendations to others considering the product
If you want to utilize Pinterest for your business, Tailwind is amazing for analytics and management. The free version is fairly comprehensive, though for more in-depth analytics, you would definitely want to upgrade to their paid-for "Plus" subscription. Since I do not currently share the management of any of my business's social media accounts with anyone else, Tailwind helps to streamline my use of Pinterest and make my life easier.
What business problems are you solving with the product? What benefits have you realized?
I'm consistently taking webinars, reading blogs and finding tips for Pinterest strategies. It's a very different approach than how you would use Instagram, Facebook, Twitter or Snapchat for a business, so I'm very much still in the learning process. Tailwind is helping me track what content is resonating with potential clients.