After using Excel for copy production, switching to Talkoot has been a huge change for the better. My company creates ecommerce product descriptions on a large scale for a big-time global client, and it’s clear that Talkoot was designed for just that purpose.
As a writer and content manager, my favorite features are Lookup, which lets you search your full database of present and past copy, and Feedback and Stickies, which let me relay information to my writers, my project managers and our clients.
What do you dislike?
I wish Talkoot had more drag-and-drop functionality - it would be great to be able to rearrange bullet cells by simply moving them about rather than copy and pasting the content, which can be a time-consuming process.
Recommendations to others considering the product
If you’re working with lots of SKUs per season, Talkoot is very well suited to this. I have found it to be user-friendly and fairly intuitive from my end. It also creates an automatic archive of each season’s models, which makes carryover from season to season that much easier.
What business problems are you solving with the product? What benefits have you realized?
Consistency and copy alignment are important parts of my role. Talkoot makes it way easier to tweak things writers have already completed in reaction to last-minute updates and changes. I can search the whole season for models that will need a certain change and do them all at once. It means I now will spend six hours correcting copy versus three days. It’s also helped us find misstatements and questionable copy and fix it, saving our clients from potential legal problems.
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