Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.
Determines whether mentions of your brand are positive, negative or neutral.
Identifies who is talking about your brand along with their influence over social communities.
Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.
(Based on 48 reviews)
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.
(Based on 40 reviews)
Content Engagement Analysis
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.
(Based on 41 reviews)
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
(Based on 12 reviews)
Able to track click path of users that come to your site via social campaigns and if they convert to customers.
(Based on 17 reviews)
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
API / Integrations
Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
(Based on 21 reviews)
Allows marketer to use platform in different langauges and includes ad units on websites from around the world
(Based on 19 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 32 reviews)
Allows marketer to add, track, and measure a multitude of social media accounts.
(Based on 34 reviews)
Performance and Reliability
Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.