What do you like best?
TapClicks provide you a great visual experience, rapresenting the data in a catchy way. This also helps you to better and quickly analyze the data. You can easily use TapClicks thanks to his intuitive interface and slack design. This provides you more time to develope dashboards and clients reports. TapClicks also have a great integration with other software and platform, helping us to add all services in a second.
What do you dislike?
About integration sometimes appear that some of them need some work (occasionally you have to calculate yourself devices clicks, impression percentage, etc). If TapClicks improve the dashboards organization this would be helpful, folders and maybe customizable icons for them will improve our work. Also a more customizable theme would be appreciate, since sometimes you have to work with darker or lighter color (depends on the eye sensibility).
Recommendations to others considering the product
If you need to run multi-channel digital marketing campaigns this is the best tools you can ever find to organize and read the data. Also you can easily create a visual story of the campaign, with the social media or platform you used, to show your client (even the dummiest one) how your campaign improved their company.
What business problems are you solving with the product? What benefits have you realized?
I use TapClicks in our digital marketing consultations area, to take data from our advertising campaigns to use with our offline analytics. In this way we can quickly create branded reports that we can send to our clients and/or put in our archive for record.