What do you like best?
TapAnalytics helps with cost and complications associated with importing, managing and reporting on marketing campaigns and advertising. It streamlines and automates the results by increasing customer retention and upsells the value of the product. Its unique features helps client connect to major marketing services, Programmatic, PPC, Email Marketing, Call Tracking, Analytics, and Social. Dashboard functions offer choice over which data populates the campaign and are the very best. Also, data easily scalable for better visualization with greater focus on customer satisfaction.
What do you dislike?
Extremely difficult to determine its market standing, and insufficient online support services. Navigation a bit problematic since it only operates on support iOS and Android.
Recommendations to others considering the product
It is a fantastic tool for social analytics, and gives the best outcome in terms of client expectations and revenue. Absolutely the best for digital marketing campaigns and social media integration.
What business problems are you solving with the product? What benefits have you realized?
Usually used for client facing reporting solution. Helps with marketing. Can easily add logo, customer service titles, and insert own support links. Allows to add margin/mark-up costs to campaigns.