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Target Analytics

4.6
(5)

Helps identify, target, and engage best prospects.ResearchPoint software delivers all the donor and prospect data needed to make smart fundraising decisions in a single, user friendly platform.

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Target Analytics Reviews

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Showing 5 Target Analytics reviews
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Target Analytics review by User
User
Validated Reviewer
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"Immensely helpful direct response fundraising tool "

What do you like best?

Integrates nearly seamlessly with Blackbaud products such as Raiser's Edge

What do you dislike?

Wish it were a bit easier to cull out key metrics and report to strategic partners for staff who are less tech savvy

Recommendations to others considering the product

Take the time to complete training and understand all the features, especially with constituent record integration -- this will make or break the ROI on this product for your development department.

What business problems are you solving with the product? What benefits have you realized?

We could not have executed our direct response fundraising program so successfully and efficiently without Blackbaud Target Analytics. We gained priceless knowledge on our donor base and could make changes in messaging and channels as needed. By participating in a benchmarking study with other like nonprofit organizations, we could see just how integral Target Analytics was to the success of our program. Going back to our board of directors with these metrics was key to leveraging more investment in our program budget. There are other similar products out there but having Blackbaud support for both our CRM and analytics products made a world of difference in daily use.

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Target Analytics review by User in Non-Profit Organization Management
User in Non-Profit Organization Management
Validated Reviewer
Review Source

"Would recommend, especially for RE integration"

What do you like best?

Integrates really well with Raiser's Edge and provides simple and easy-to-understand ratings and suggested asks.

What do you dislike?

Seems to put too much weight on non-liquid assets, like owned property, as an indicator of capacity to give.

Recommendations to others considering the product

Good value even if you only run it once a year (which is what my org does). Even better value when paired with RE NXT, which runs Target Analytics by default, and more frequently.

What business problems are you solving with the product? What benefits have you realized?

Target Analytics is our main source of prospect research data, so it has been extremely helpful in allowing our director of major gifts to prioritize her outreach.

What Donor Prospect Research solution do you use?

Thanks for letting us know!
Target Analytics review by Megan N.
Megan N.
Validated Reviewer
Review Source

"Useful software!"

What do you like best?

Helps target the best donor prospects out there and makes it easy to engage.

What do you dislike?

Not as user friendly as it could be. Better if it were more seamless.

What business problems are you solving with the product? What benefits have you realized?

Getting better profiles for donor prospects and understanding them better. Allowing an easy way to engage!

Target Analytics review by User
User
Validated Reviewer
Review Source

"Vital for Effective Fundraising"

What do you like best?

Target Analytics is a game changer when it comes to benchmarking fundraising activities and visually understanding your team's current performance

What do you dislike?

Set-up and implementation can take a bit, but once everything is set up it is well worth the wait.

What business problems are you solving with the product? What benefits have you realized?

Target Analytics has allowed us to effectively target and contact donors

Target Analytics review by User in Higher Education
User in Higher Education
Validated Reviewer
Review Source

"Target Review"

What do you like best?

Easy to read data that is understandable in layman's terms

What do you dislike?

Nothing about the product I did not like.

What business problems are you solving with the product? What benefits have you realized?

Projections, assessment and weaknessesb

Kate from G2 Crowd

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* We monitor all Target Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.