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Tealium AudienceStream CDP

Tealium AudienceStream CDP

4.5
(12 reviews)
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Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.

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Tealium AudienceStream CDP Reviews

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Showing 13 Tealium AudienceStream CDP reviews
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Tealium AudienceStream CDP review by Jer T.
Jer T.
Validated Reviewer
Verified Current User
Review Source

"Audience Stream is an AMAZING CDP, but it takes work"

What do you like best?

I love that I can do pretty much anything with AudienceStream. It's a very flexible tool that can bend to meet pretty much any use case using web data.

What do you dislike?

AudienceStream can be difficult to use. It is def. more a data developer toolset than a marketer toolset, but a techy marketer could get the job done.

Recommendations to others considering the product

The truth is, any CDP you choose will not be a silver bullet. It takes a lot of planning, coordination and communication to implement any CDP across any organization. If you go full stack on Tealium (Tag Management, Audience Stream, EventStream), it makes it easier to manage the data going in and the data coming out, but it's ganna take work.

What business problems are you solving with the product? What benefits have you realized?

Our first use case for Audience Stream was to trigger a real time Abandon Cart email. It was a simple use that showed the power and flexability of the tool. From there we have been able to create a dozen or so programs around the data that feed into pretty much all of our marketing channels and tools. We could not get anywhere close to where we are without AudienceStream.

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Tealium AudienceStream CDP review by Jared G.
Jared G.
Validated Reviewer
Verified Current User
Review Source

"Great product for f "

What do you like best?

I like how Tealium solves so many problems from the beginning to end of the marketing process. It captures data from multiple online and offline sources and stitches customer data together across those sources, which helps us find opportunities for marketing to our customers. It then gives us the ability to create audiences off of that data, and push those audiences into different marketing platforms (social, email, website, etc.). Then it gives us ownership of all the data we need to measure how those marketing efforts are performing.

What do you dislike?

There is a bit of a learning curve, and getting set up takes some time. Tealium was great through that whole process though, and really helped drive the implementation.

Recommendations to others considering the product

Great product, great staff - they really care about their customers' success.

What business problems are you solving with the product? What benefits have you realized?

We had problems personalizing campaigns across multiple marketing channels, and tracking behavior cross-domain to see how our campaigns were performing. With Tealium, we now have more personalization than ever across multiple channels, and have great visibility into customer behavior.

What Customer Data Platform (CDP) solution do you use?

Thanks for letting us know!
Tealium AudienceStream CDP review by Dave L.
Dave L.
Validated Reviewer
Verified Current User
Review Source

"A true platform for customer data in a sea of wannabe "CDPs""

What do you like best?

When building a new data technology stack for our B2C business, some of our goals included eliminating data silos, reclaiming control and ownership of our data from our ad vendors, learning as much as possible about our customers without being creepy, and being able to craft the best personalized experiences for customers we could.

To accomplish these goals, it seemed a no-brainer that we'd want a platform which collected event-level data from our website and then did cool stuff with it, such as sending it (reliably) to vendors, or aggregating it into visitor profiles so that we could learn about our visitors and take actions on them. We try to hold ourselves to a very high standard in how we treat customers, so we weren't looking for simplistic actions such as, "Show a retargeting ad to everyone!" Instead, we were hoping to apply much more sophisticated rules for real-time decision-making on how to best message and treat our visitors.

I learned there was an entire category of "Customer Data Platforms" and figured it'd be easy to choose one. Nope. We vetted many and were disappointed by nearly all of them, since it turns out most of these platforms are simply email marketing tools or ad vendors who have taken to labeling themselves as "CDPs" in order to ride the latest trend. None of these tools could actually accomplish our goals, and many of them actually seemed to make our data silo problem worse.

Tealium was the exception, and seemed to solve our problems, so we started a year ago. It's been a great experience. We consider them the conductor of our martech orchestra, so to speak. We've achieved our goals via the platform, even though we've still only scratched the surface in some areas. I've also been really impressed with their team--smart, straightforward people. Some of our other vendors may have a cool interface but leave you feeling poorly supported. This has never been the case with Tealium.

Long story short, I recommend them more highly than I'd recommend most any other tool we use.

What do you dislike?

As mentioned above, I view Tealium as having massive potential, so any shortcomings we've had with it have more been a function of our own limited time and resources (we can't immediately implement all the cool features on offer). Good problem to have, I guess.

We once had a certain day's data partially impacted by some system testing on their end, which made it tough to use the data from that particular day. Generally, though, I've never seen Tealium go down or have data unavailable, and their system is solid.

Tealium is a Javascript-based tool, which makes sense but means that I as a non-web developer sometimes get a little confused when implementing our most complicated custom tags. Their team has always helped me promptly without any problems, though.

Recommendations to others considering the product

Don't trust the recent wave of companies marketing themselves as CDPs---most are simply messaging or ad platforms with a few added features. Instead, go for a dedicated platform like this.

What business problems are you solving with the product? What benefits have you realized?

Addressed above. Achieving single source of truth about our website event data, eliminating data silos, implementing all tags and scripts from third-party tools and vendors, aggregated data into visitor profiles, taking cool sophisticated actions on visitors.

Tealium AudienceStream CDP review by Nick H.
Nick H.
Validated Reviewer
Verified Current User
Review Source

"AudienceStream - Vendor Agnostic CDP"

What do you like best?

The number of connectors and uniformity of our own datasets, which can be leveraged across our various vendors we use. The customization and flexibility of the CDP allows us to use it for multiple use cases including pushing visitor data to the client browser side, and enhancing profiles for re-targeting.

What do you dislike?

The organization of badges and grouping can be confusing as you start to scale your use cases and audiences.

What business problems are you solving with the product? What benefits have you realized?

To build our own segments based on our own data, transport the data based on our requirements, and also using a combination of TiQ + AS to modify/enhance our data points. The speed in which we can stand up an audience and apply it to a specific use case is fairly quick. Their validation tool, trace is easy to use and fairly detailed.

Tealium AudienceStream CDP review by Alexandre G.
Alexandre G.
Validated Reviewer
Verified Current User
Review Source

"A true silver bullet to our data silos problem"

What do you like best?

I love that I can send any kind of event from the customer journey and it easily becomes available to build new attributes, audiences and campaigns.

What do you dislike?

I wish there was a test environment. Do everything with real life data sometimes is scary. Sometimes is hard to figure out how AudienceStream will stitch a user and we end up with users being joined.

Recommendations to others considering the product

Don't make the mistake of comparing it with a DMP, they complement each other. I strongly recommend starting with a CDP and then evolving to using it together with a DMP.

What business problems are you solving with the product? What benefits have you realized?

We are able to have the same audience receiving an e-mail, viewing a banner and receiving a call that have the same subject or context.

Tealium AudienceStream CDP review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Enhances Marketing Campaigns & Analytics"

What do you like best?

TiQ + AS are an easy solution to manage vendor tags, enhance analytics and optimize marketing campaigns. A technical marketing professional can manage it without the need to work through IT or Web teams to implement and test which saves everyone time.

What do you dislike?

It is a technical tool that layers on itself. If there is a bug or if a step is not followed exactly right it can be frustrating to resolve without Customer Support. From a marketing perspective, the platform needs the ability to pause components associated with a campaign. Since the tool does have so many layers some campaign components may conflict with each other so a build can get complex.

What business problems are you solving with the product? What benefits have you realized?

We are able to take our analytics a step further by layering in our CRM data to create valuable reporting. Additional custom setup needed for analytics or vendors can all be handled through AS. Marketing campaigns are optimized with advertising retargeting and suppression based on key criteria.

Tealium AudienceStream CDP review by Damon E.
Damon E.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Capable and powerful CDP solution"

What do you like best?

Tealium AudienceStream is a powerful CDP, which helps brands take giant leaps towards achieving cross channel personalisation, and obtain a single view of customer. I have worked with multiple tag management solutions, and CDP's and Tealium is by far the most effective. The tool is sophisticated and complex, which is both a pro and con, and is able to tackle most conceivable use cases to deliver a great CX. The solution requires a strong strategy and governance model to fully leverage (people & process critical to success)

What do you dislike?

Identity resolution is strong within Tealium, but is limited to deterministic identity matching. I would like to see the opportunity to utilise probablistic models for certain brands I work with. The platform can also be difficult to master, with a steep learning curve to be comfortable - more suited to dev resources than non technical marketers.

Recommendations to others considering the product

Review multiple CDP solutions, have a clear set of use cases to solve, and evaluate the vendor based on the technology, support model, and agencies available to support your ramp/scale.

What business problems are you solving with the product? What benefits have you realized?

As a data agency in Australia (Venntifact) we have worked with multiple brands embracing CDPs including Tealium. AudienceStream is a fantastic choice for brands that have a strong website proposition, with an authenticated state. Tealium's TiQ (tag management) solution is market leading, and mandates a strong data layer be implemented to standardise web behavioural data. This foundation enables additional channels to be incorporated, building a true omni channel personalisation engine. We have launched email, display and onsite abandon cart (and abandon event) campaigns, and can capture behaviours from any channel to trigger experiences & messaging in any other channel. Very flexible to solve a wide range of use cases, once you understand how to setup and work within the platform.

Tealium AudienceStream CDP review by User in Financial Services
User in Financial Services
Validated Reviewer
Review Source

"Almost anything is possible"

What do you like best?

AudienceStream allows for consistent segmentation across various proprietary platforms and, unlike most DMPs, persists 3rd party IDs and can accept PI. With AudienceStream, we are able to trigger tags based on cumulative user behavior in addition to standard event tracking.

What do you dislike?

AudienceSteam is an advanced platform and might not be suitable for all organizations. If a website/brand lacks user authentication or online KPIs, the value will be harder to quantify.

Recommendations to others considering the product

A robust data layer is critical to success. Make sure that you have a great understanding of you site and implement for the future.

What business problems are you solving with the product? What benefits have you realized?

Our business problem was audiences were silod and we did not have a single view of the customer. We were able to minimize media waste and integrate data across multiple different adtech and martech platforms.

Tealium AudienceStream CDP review by Jorge G.
Jorge G.
Validated Reviewer
Review Source

"An awesome insight into Audience Analytics"

What do you like best?

The intuitive dashboard which displays all the relevant information pertaining to your particular market.

What do you dislike?

There are almost TOO many options. While information is great some of the information needs to be sorted effectively so that more time isn't wasted choosing options and filters.

Recommendations to others considering the product

Tealium is a great software if you're wanting to step into the realm of mass data analytics and the ability to visualize trends.

What business problems are you solving with the product? What benefits have you realized?

Finding common trends between consumer profiles in order to effectively market toward them better and understanding why they were purchasing the items that they were.

Tealium AudienceStream CDP review by Paul G.
Paul G.
Validated Reviewer
Review Source

"AudienceStream is Awesome"

What do you like best?

Ease of use and the way it has allowed us to connect many disparate data sources to enable more granular segment and audience building.

What do you dislike?

Not being able to publish versions live to the site, we can only save as.

What business problems are you solving with the product? What benefits have you realized?

Many siloed sources of data which would cause weeks of dev resources to build pipelines between the systems is not needed anymore. We can do everything we want to connect the sources of data in Audience

Tealium AudienceStream CDP review by User
User
Validated Reviewer
Review Source

"Great software but made inflexible"

What do you like best?

I do like some of the features of AudienceStream, we are a media company and it helps us out in creating different user experiences each time a customer returns back to the site

What do you dislike?

the inflexibility of making changes to support client's software architecture

Recommendations to others considering the product

Make it flexible for users to make changes

What business problems are you solving with the product? What benefits have you realized?

I do like some of the features of AudienceStream, we are a media company and it helps us out in creating different user experiences each time a customer returns back to the site

Tealium AudienceStream CDP review by Consultant in Computer Software
Consultant in Computer Software
Validated Reviewer
Review Source

"Great software to track and configure analytics "

What do you like best?

Easy setup

Allows integrating third parties to show specific ones on specific pages in web

Can be easily tracked in debugger

Can raise custom events using 'custom data'

What do you dislike?

Needs some learning

nothing other than that

What business problems are you solving with the product? What benefits have you realized?

website development and helping customers build pages which are easy to track and manage

many trigger points can be tracked including form field events

Tealium AudienceStream CDP review by User in Law Practice
User in Law Practice
Validated Reviewer
Review Source

"Awesome!!!!!!!"

What do you like best?

I love the versatile platform easy to use for everyday people

What do you dislike?

customer support isn't the best, but this is something you learn as you go too. basic knowledge you should be good

What business problems are you solving with the product? What benefits have you realized?

to engage with clientele, this enhances our ability to communicate with the consumer

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