Tealium

(19)
4.4 out of 5 stars

Tealium’s tag management system and real-time customer data platform as the foundational elements of your marketing technology stack and as the backbone of your marketing data infrastructure.

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Tealium review by <span>Josh M.</span>
Josh M.
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What do you like best?

Tealium is fantastic at organizing all of you tags in one location making managing your tags much easier and faster. The Tealium data layer is simple and easy to use and there are a lot of build in features (like lowercasing) that make life much easier for the tool users.

What do you dislike?

Currently deployments are handled in an all or nothing mode, while yes you can disable some tags or turn off prod for deployments, if you make changes to the templates, data layer, etc. These changes can't be individually controlled.

Recommendations to others considering the product

While there are a number or Tag Management platforms you can use, including options that are much cheaper, Tealium is really one of the best tools in the industry. With a few planned feature changes and tweaks this will be the industry standard.

What business problems are you solving with the product? What benefits have you realized?

Marketing Tag deployments will be used in any company with a Marketing team as they will want to track and use a number of tools to optimize their marketing efforts, Tealium simplifies the management of this process.

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Tealium review by <span>Ciprian C.</span>
Ciprian C.
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Tealium IQ

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What do you like best?

It`s easy to use with a huge range of built in tags and extensions, but also offers amazing flexibility with data extensions and custom tags.

It also offers non technical people the tools to manipulate and easily pass data to multiple partners.

Customer support is quick and reliable and also the community is really helpfull.

What do you dislike?

Not much to say about negative points. Tealium IQ feels a little slow, but probably it`s because of our version history and account size.

Some minor issues where data variables weren`t set correctly due to an ignore case extension, but it`s something that was easily solved.

Community is good, but could be more active.

What business problems are you solving with the product? What benefits have you realized?

Tealium IQ cut down deployment times for new partners / tools by up to 90%.

We`re also using some of Tealium`s features for transaction deduplication. This allowed us to reduce this bookings attributed to multiple partners by 95%.

Tealium IQ was also an important part of merging two companies with two different marketing stacks in record time.

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Tealium review by <span>Jason S.</span>
Jason S.
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Heavy Tag Management/iQ User

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What do you like best?

The breadth of available vendor tag templates combined with the robust custom template functionality. We use both very heavily and get a lot of value from each. My teammate and I are both javascript developers, but you don't have to be to use the tool (but it does help).

What do you dislike?

The versioning and ability to overwrite other's code. When you have many people in the tool, it requires a LOT of coordination to make sure multiple users are in the tool at the same time making simultaneous edits.

Recommendations to others considering the product

You'll be better off having developers to do most of the heavy lifting as custom coding is at times involved.

What business problems are you solving with the product? What benefits have you realized?

Tealium is our tag management solution. It enables us to quickly and efficiently get javascript ANYwhere on our sites (meaning we don't have to go through other dev teams to get tags or anything else hard-coded onto the site).

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Tealium review by <span>Nicholas D.</span>
Nicholas D.
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The very best tag manager out tgere

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What do you like best?

Tealium's ability to simplify the things that the 'free' tag manager can AND can't do. Tealium is by far a leader and a visionary by taking a mundane tag management platform and building it into an engine that is far more powerful than any of the other tracking engines out there.

What do you dislike?

There is nothing I really dislike, it's interface could be updated a bit (I haven't used it for a year so maybe they have).

Recommendations to others considering the product

Buy Tealium instead of using the 'free' G product. There are so many ways to use it beyond standard tag management that will make the investment pay dividends by a huge margin.

What business problems are you solving with the product? What benefits have you realized?

Better attribution, easier time with data transformation, easy to create data layer, the list just goes on...

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Tealium review by <span>Lorrin N.</span>
Lorrin N.
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Makes Analytics Easier

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What do you like best?

The ease of use is great with Tealium. I am able to tag multiple page and adjust analytics programs in a matter of minutes. What used to take hours of manually tagging page can now be done in less than 30 minutes with ease. Their debugging tool is great because it shows each tag is firing and what is being set up to the corresponding product.

What do you dislike?

I really haven't found anything to dislike, There are no real show stoppers with the software.

Recommendations to others considering the product

If you want to improve efficiency with multiple analytics packages, choose Tealium. The set up is extremely easy and you'll realize that everything works a lot easier if you can review it all at once.

What business problems are you solving with the product? What benefits have you realized?

Before Tealium, I implemented all my Analytics manually. If I wanted to make change I would have to update it on all pages. The great thing about Tealium is that they allowed for us to be more efficient by implementing their one tag on all of our pages and managing our analytics through their system. If we needed an update, we did it through their system and it would reflect only on the pages where we wanted it. The changes were close to instantaneous and we were able to test them out in qa, test and/or production. If I have an issue with something not working, their customer service responses were prompt and very attentive. Overall, I found it a pleasant experience and their system works out great.

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Tealium review by <span>Kelly S.</span>
Kelly S.
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Become Agile!

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What do you like best?

Tealium allows you to free up your developer's time and quickly add and remove vendors tags to your website. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing wise without Tealium.

What do you dislike?

A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients.

Recommendations to others considering the product

Your data layer setup is crucial! Spend the time and effort getting it right during onboarding.

What business problems are you solving with the product? What benefits have you realized?

Allow the marketing department to deploy tags in a timely manner to improve our analytical capacities and optimization campaigns.

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