What do you like best?
It`s easy to use with a huge range of built in tags and extensions, but also offers amazing flexibility with data extensions and custom tags.
It also offers non technical people the tools to manipulate and easily pass data to multiple partners.
Customer support is quick and reliable and also the community is really helpfull.
What do you dislike?
Not much to say about negative points. Tealium IQ feels a little slow, but probably it`s because of our version history and account size.
Some minor issues where data variables weren`t set correctly due to an ignore case extension, but it`s something that was easily solved.
Community is good, but could be more active.
What business problems are you solving with the product? What benefits have you realized?
Tealium IQ cut down deployment times for new partners / tools by up to 90%.
We`re also using some of Tealium`s features for transaction deduplication. This allowed us to reduce this bookings attributed to multiple partners by 95%.
Tealium IQ was also an important part of merging two companies with two different marketing stacks in record time.