What do you like best?
The ability to quickly jump in and get setup is an instant standout, with the install process involving very few modifications to our existing code, and when implemented the coverage you get of accounts is extremely detailed and useful, allowing you to very quickly build out fully featured, relevant marketing campaigns around specific groups of accounts.
What do you dislike?
My biggest gripe is the payment model, where as a general rule you pay per impression, which can end up being particularly pricy. I would much prefer them to move to a per click or per conversion model, which would result in their service being significantly cheaper to access and use. Additionally, there can be some issues with figuring out pipelines, but for the majority that's simply a personal gripe, and our team quickly got to grips with how the system operated.
Recommendations to others considering the product
As a general rule, take some time before you go into Terminus to actually physically sketch out what you want from your marketing campaign, because you can quickly end up swamped with possibilities.
What business problems are you solving with the product? What benefits have you realized?
Since our specific markets are very niche groups of people, Terminus has allowed us to very quickly and efficiently target these groups in a way that allows us to cut right through all the chatter and gain direct and impactful leads with the kinds of people that our products would be most useful and impactful for. That fact alone makes it entirely worth the price.