What do you like best?
The simplicity, targeting, expertise of staff and the potential of the product.
Terminus has been excellent and a vital piece to our ABM execution. The fact that I can create a campaign with the SFDC integration, define parameters, load creative and push it live is so simple! As accounts progress down through the buyer's journey I can automate specific ads and content to accounts. Terminus soon will have native integration with LinkedIn so I can automate the process of serving up LinkedIn ads, but all within Terminus. Even though Terminus has some great resources I still ask our CSM a ton of questions, however, I never feel like a hindrance. Our CSM, Ryan, has been a proactive and helpful resource as we elevate our account to its potential.
What do you dislike?
1. Their product interface isn't the best and can be clunky. It's simple but could use some help for a better customer experience. The impression over clicks graph is too simple though, I have to hover over areas on the graph to get day-specific data.
2. Ad placement isn't visible and I have to ask my CSM to get that data.
3. Department targeting doesn't show you what job titles are included in each. I had to ask my CSM to help define that.
Recommendations to others considering the product
If you're targeting smaller businesses your reach may be limited, especially if you want to only target a specific department.
What business problems are you solving with the product? What benefits have you realized?
Generating first-impression brand awareness to prospective accounts, serving up relevant content down the funnel and staying top of mind throughout the buyer's journey. We've been able to generate a ton of brand awareness to some top-notch accounts and really has been great to test our messaging and content offerings.