What do you like best?
As an independent author who is responsible for his own marketing strategies, I like the fact that I can engage my audience with information-rich quizzes, which not only create interest but also convey my own unique perspective. This information comes in the form of the provocative questions and answers I provide in the quizzes themselves, and it also comes in the form of the Explanation to the Answers that come with the Test Results.
What do you dislike?
So far the only problem I have is that once I've put all the work into creating the questions, answers, and images for a quiz, I cannot easily rearrange the order of the questions without the extra effort of cutting and pasting the information into another medium and then rebuilding a new quiz with the questions in the desired order.
Recommendations to others considering the product
If you are like me, a seller of your own books who is seeking to generate a robust email list of like-minded individuals, then I would highly recommend the use of Interact quizzes to achieve your goal.
What business problems are you solving with the product? What benefits have you realized?
Because I am selling my own books, it is not always easy to offer "giveaways" like other sellers, who can provide free samples or free previews of their software, etc., which is generally how a list of email addresses is generated from customers who are interested in your product but are still not ready to make a purchase yet.
With the aid of Interact quizzes, however, I am able to overcome this obstacle by offering the Test Results of the quizzes in exchange for a potential customer's email address, and because customers are actively engaged by these information-rich quizzes, they have a genuine stake in seeing their Test Results and readily offer their email addresses in order to gain access to that valuable information.