I like the ease of use. It takes 10 mins to complete with a prospect. It is simple and covers off on all the keys areas of value in our product.
I like the report it drives, and that the prospect can click through a link to drill down further and even modify their results.
I love that I get notified when my prospect views the report!
I like that you can slide the conservative factor to show the prospect how realistic the ROI is, as well as add in implementation time. It all adds up to a great, quick, easy experience for me and the prospect, and if the decision maker was on the fence with a purchase before this tool, they are almost guaranteed to buy, or at least ask more questions about the product rather than shut off and use price as an excuse.
The report could look more professional, it could be better designed.
It could also be branded to our business and use our colouring.
People want to see that the price of our product will eliminate a cost to their business, and what key areas are affected. We look at hard costs saved, productivity improvements and revenue gains. This tool makes it very easy for the prospect to conceptualize these key factors and drive a real insight into the costs involved in the day to day business, that we can help solve.