The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.
The user interface is very user friendly. Prior to the Trade Desk I had never used a Programmatic DMP. The Trade Desk was very helpful with the initial process of learning everything. From a reporting stand point I like that everything is in real time.
What do you dislike?
I handle all of the reporting for our account. When pulling detailed reports you can only pull 30 days at a time. I have been working with the Trade Desk is pulling custom reports.
What business problems are you solving with the product? What benefits have you realized?
Based on previous performance I recommend if a site did good on a campaign. The major benefit of The Trade Desk is they offer more data points than other DMPs.
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