The Trade Desk

(21)
4.4 out of 5 stars

The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.

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The Trade Desk Features

Channel Functionality
Display Functionality

Overall product functionality for display advertising.

83%
(Based on 14 reviews)
Video Functionality
Video Functionality

Overall product functionality for video advertising.

80%
(Based on 6 reviews)
Mobile Functionality
Mobile Functionality

Overall product functionality for mobile advertising.

85%
(Based on 8 reviews)
DSP Functionality
DSP Functionality

Product functionality for real-time advertising.

90%
(Based on 12 reviews)
Campaign Management
Campaign Dashboard

Overview of all media purchases and campaigns in a single interface.

75%
(Based on 15 reviews)
Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

87%
(Based on 15 reviews)
Reach

Amount and quality of inventory partner sites on which ads can be placed.

83%
(Based on 15 reviews)
Bulk Editing

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

75%
(Based on 16 reviews)
Batch Uploading

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

75%
(Based on 16 reviews)
Brand Safety

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

n/a
Fraud Protection

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

n/a
Frequency Capping

Allows marketer to set a limit on how many times a consumer sees their ad.

n/a
Budget Pacing

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

78%
(Based on 16 reviews)
Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

n/a
Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

73%
(Based on 10 reviews)
Targeting
Targeting

Able to target desired audiences based on demographics and behavior variables.

91%
(Based on 16 reviews)
Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

88%
(Based on 16 reviews)
Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

90%
(Based on 16 reviews)
Contextual Targeting

Able to match the marketer's ad with specific content on a site or page.

n/a
Mobile
Mobile Tracking

Able to track consumers on their mobile devices where cookies do not apply.

78%
(Based on 9 reviews)
In-App Ads

Allows for ads to be placed in mobile apps.

83%
(Based on 8 reviews)
Mobile Rich Media Capabilities

Supports rich media mobile ads that involve user interaction.

67%
(Based on 6 reviews)
Demand Side Platforms
Machine Learning Optimization

DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

86%
(Based on 11 reviews)
Estimate and Projections

DSP pulls accurate estimates of available impressions and their cost.

81%
(Based on 10 reviews)
Ad Serving Capabilities

DSP has the ability to place ads online in addition to being an access point to ad exchanges.

78%
(Based on 11 reviews)
Cross-Device Capabilities

Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

90%
(Based on 11 reviews)
Platform
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

n/a
Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

79%
(Based on 16 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

89%
(Based on 16 reviews)
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

83%
(Based on 16 reviews)
Enterprise Scalability

Provides features to allow scaling for large organizations.

86%
(Based on 16 reviews)
Customization

Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.

77%
(Based on 15 reviews)
Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

n/a
Internationalization

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

89%
(Based on 12 reviews)
Notifications

Alerts marketer of the performance of particular campaigns.

83%
(Based on 14 reviews)