The Trade Desk

(21)
4.4 out of 5 stars

The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.

Work for The Trade Desk?

Learning about The Trade Desk?

We can help you find the solution that fits you best.

The Trade Desk Reviews

Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • Industry
  • For Category
Ratings
Company Size
User Role
Industry
For Category
Showing 21 The Trade Desk reviews
LinkedIn Connections
The Trade Desk review by <span>Nicholas J. S.</span>
Nicholas J. S.
Validated Reviewer
Verified Current User
Review Source

"Industry-leading in terms of customer service, this partner-agnostic platform is a trader's dream. "

What do you like best?

Bid-factoring is one of the more useful tools a trader could ever have. It may not be unique any longer with DBM now offering, but it definitely helps to cut down on the need for intense granularity of ad group setup. TTD appears to be almost entirely partner-agnostic, as they truly run the gamut with a multitude of data providers, suppliers, tech players, brand safety leaders & more.

What do you dislike?

There are certain nuances for targeting that are somewhat misleading that make it easy to make mistakes at times. For example, I can think of the "Continue Bidding" feature, which we've seen confuse more junior traders more often than not. As a senior trader, I understand the need for this feature, but I believe it could be worded differently to avoid any potential confusion. Maybe a help icon that expands to a help description when clicked upon?

Recommendations to others considering the product

Don't be afraid to make suggestions on UI improvements, ask for better support & lean on support for day-to-day stuff. Although the platform is already well fleshed out & TTD is focused on self-service, it never hurts to ask for more support.

What business problems are you solving with the product? What benefits have you realized?

Problem: They are definitely a solid performer across all KPI categories, but you could say that they don't excel in one particular area because they're trying to do it all.

Benefit: Because they work with a variety of partners across the industry and handle cross-channel buying very well, it makes it easy for traders to simply use their DSP as a one-stop shop versus having to log into multiple platforms for different things. Great for small trading desks or startups with little bandwidth!

Sign in to G2 Crowd to see what your connections have to say about The Trade Desk
The Trade Desk review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Awesome support team! High quality reporting features! "

What do you like best?

Our agency's support team is awesome. They came down to visit us for 2 days and walked through the new MyReports feature, as well as got to know our digital team more. I love the many reporting features and the high quality metrics we can provide to our clients.

What do you dislike?

I dislike that it is down for maintenance and sometimes it just will not pull certain reports due to bugs and errors. Also, the quality of the sites when not using a private market place inventory can be low.

What business problems are you solving with the product? What benefits have you realized?

Our clients love the enhanced reporting features. We are able to do more advanced targeting for client campaigns and they are extremely pleased with the results. It is also a plus that we can set up all campaigns quickly by ourselves as an agency, which makes it beneficial for a fast-paced agency with quick turnaround times and tight deadlines.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
The Trade Desk review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Excellent interface, strong reporting outputs and great support teams!"

What do you like best?

TTD's platform has been very easy to use. The way the DSP and DMP interfaces work together is very seamless. The fact that they've build the platform to be bid factor based makes it much better than other DSP platforms I've used. The detailed pre-formatted exportable Excel reports cut down on so much wasted time! Their account management and support staff is knowledgable, friendly and quick to respond. The detailed conversion reports are extremely robust without the need for expensive or cumbersome log file reports.

What do you dislike?

I wish the in-platform charts were more customizable (i.e., being able to choose a very specific date range vs just last 7-days, MTD, etc). The knowledge portal could be more robust, as I often have to get answers from the account management team vs finding them myself.

Recommendations to others considering the product

If reporting outside of a platform is important, the Trade Desk is hard to beat!

What business problems are you solving with the product? What benefits have you realized?

My business was trying to prove that Display can be a viable channel for driving new and repeat users of our service. In just 9 weeks we've shown the incrementally Display brings to more lower funnel channels like SEM, SEO, CRM, etc.

The Trade Desk review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"TTD Review"

What do you like best?

Customer service is great. Other than that I am not a huge fan. It's a clunky tool with a TON of technical debt. It's impossible to navigate if you are a newbie and the training provided is basically useless, unless you want to drop $1K on the academy.

What do you dislike?

Pretty much everything. It's really hard to navigate, super confusing and they push through updates / change things without letting users know so you have to basically relearn the platform every few months.

Recommendations to others considering the product

Bring in an expert to help get your team familiar wih it because the Trade Desk team isn't very helpful, the training is a screenshare with your rep, who is typically sitting in a cube surrounded by hundreds of people talking / yelling loudly. The rep blows through everything without any explanation and then says times up after a half hour.

What business problems are you solving with the product? What benefits have you realized?

Efficiently buy display programmatically. Benefits are minimal outside of the fact that it solves the negotiation aspect of media buying.

The Trade Desk review by <span>Kathryn V.</span>
Kathryn V.
Validated Reviewer
Verified Current User
Review Source

"Trade Desk Programmatic Buying Platform"

What do you like best?

The Trade Desk has an incredibly user-friendly interface which makes it a powerful tool for programmatic buying. My favorite part, the combined pivot report which can be exported at the campaign or ad group level, displays the data in a client-friendly view. The report makes it easy to identify optimization opportunities at a glance, or you can dig deeper with the raw data. There are so many different ways to look at the data TTD collects, you could spend hours digging through it. Depending on what your advertiser's goals are, different viewpoints could prove to be incredibly powerful for you and your team.

Also, TTD recently rolled out Private Marketplace partnerships, where you can either utilize pre-negotiated deals that TTD has set up OR you can negotiate with the site/channel on your own and implement with TTD by using a "Deal ID".

What do you dislike?

The only thing I think Trade Desk could improve upon would be the "Wiki Help" section. It has very short answers set up in a conversation format, which aren't very helpful when you're looking for a solution. I typically reach out to our rep when I've exhausted the Wiki Help resource, and end up taking a portion of their time to answer the question.. Which could all be avoided if they had a more substantial help section.

Recommendations to others considering the product

Utilize your Trade Desk rep as much as possible. They can connect you with TTD "traders" who manage campaigns for multiple clients at a time, and use that experience to assist you with your goals as well. They can run through any report and point out optimization opportunities, or they can identify different opportunities in the actual UI to save money or achieve those goals more efficiently.

What business problems are you solving with the product? What benefits have you realized?

By utilizing the Trade Desk, I'm able to leverage their tools, targeting, and third-party to maintain business goals for a variety of clients - all at a cost-efficient scale.

The Trade Desk review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great DSP, Many integrations and pushes transparency"

What do you like best?

Easy to use interface. TheTradeDesk believes in Bid Factoring, and so targeting your audience is made easy and effective!

What do you dislike?

Name recognition with clients who believe that Google is the end all be all becomes a challenge. However there is very little about the platform I do not like.

Recommendations to others considering the product

If you are looking for a great DSP who is a great partner to your brand/agency, TTD is for you!

What business problems are you solving with the product? What benefits have you realized?

We use theTradeDesk as our primary DSP to purchase ad space for our clients. They provide us with a wide amount of inventory options and data targeting partners

Kate from G2 Crowd

Learning about The Trade Desk?

I can help.
* We monitor all The Trade Desk reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.