It simplifies the scheduling of clients/customers. It can help drive traffic to one's own website. It provides the means of data collection on customers (such as e-mail and phone numbers). It allows for the repetition of key information to be presented in multiple formats to potential clients/customers. While WKU does not use the feature, it also has the means of embedding payment options within the application so that clients and customers may place a deposit, pre-pay, or be charged a noshow fee prior to their appointments.
The back end of the software is incredibly user friendly, as is the front end customer experience. The tech support for Timetap is wonderful. They are always ready to pick up the phone and help with any questions their customers have. One thing to be aware of is that the billing through Timetap is monthly, be aware of when your credit card expires because they are very prompt with cutting service.