What do you like best?
It is easier than sending emails one by one, however that is not a huge step up. The tool is cumbersome, and frustrating at times. I am both computer savvy and no stranger to marketing tools, and I would say Tout ranks relatively low when it comes to ease of use.
What do you dislike?
It is very difficult to navigate and you can only email a limited # of recipients at a time, which means you have to do your blast in batches. It also is very clunky. I spend more time trying to figure out how to use the tool, than I do seeing any measurable results.
Nowadays as a consumer we expect software to be intuitive and somewhat predictive (think of the Netflix and Spotify model). There is nothing predictive or intuitive about Tout.
Recommendations to others considering the product
Really dig into the level of support your users will receive, and ask about where the product is headed. Also, ask for a sandbox and have a variety of field users experience the software and give feedback.
What business problems are you solving with the product? What benefits have you realized?
The goal is to set up campaigns and mass communications to my prospects via Tout. I personally think that doing a mass email via SalesForce is much easier than Tout.