Traackr

(10)
3.7 out of 5 stars

Influencer Management Platform. Everything you need to discover your influencers, manage key relationships, and measure their impact on your business.

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Traackr review by <span>Barry R.</span>
Barry R.
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Organic
Reviewed On

The best influencer research, targeting and reporting technology I've used yet

What do you like best?

The influencer search seems to have the most rigor included and the broadest reach and ranking system. I particularly like the ranking system based on relevance. I've been with Traackr for several years now and continue to see it's solution get better and better.

What do you dislike?

I suppose evolution of a thriving product's interface comes with the territory. Traackr seems to be constantly evolving the UI which is great but means I need to pay attention more. The new features and functionality are aways an improvement so learning new tricks is worth it at the end of the day.

Recommendations to others considering the product

Influencer marketing is not a one and done pursuit. To get the full value out of influencer marketing be prepared for the long haul and having a tool like Traackr at your side to provide feedback and help direct efforts.

What business problems are you solving with the product? What benefits have you realized?

Being able to focus in on the most productive and important people for any particular topic and subject matter expertise saves a ton of time and focusing on the wrong shiny objects. I'd say most organizations could focus almost solely on influencer marketing with Traackr and do fine in the marketplace, without a broad social media listening tool.

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Traackr review by <span>Ted S.</span>
Ted S.
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Verified Current User
Organic
Reviewed On

Traackr helped build our digital influencer strategy from the ground up!

What do you like best?

- To build out a digital influencer marketing strategy, Traackr gives you all the tools needed. The framework they've built around identification, engagement, and communication with influencers was easy to adopt and work into our model.

- Platform is extremely user friendly and has explanations and definitions throughout.

- Visualizations of data about influencers, and connections between influencers, are extremely useful and consumable.

- The team behind Traackr, as a strategic business partner, is second to none. They are always willing to go the extra mile to work with your team and make sure you're happy with your implementation

What do you dislike?

The process behind setting up analytics in the platform isn't the most obvious, but again, the Traackr team is more than willing to step in and help get you the data you need out of the platform.

What business problems are you solving with the product? What benefits have you realized?

Our influencer marketing efforts in the past have been primarily event-based. When we found Traackr, we were looking to extend our influencer engagement efforts into the digital space and form long-term relationships with our audience. Traackr has provided us with an easy-to-use platform to accomplish this, and we're driving more social mentions from influencers per quarter than ever before. We've also been able to take some of these relationships to the next level and partner with influencers to create original content that resonates with our audience.

What Influencer Marketing solution do you use?

Thanks for letting us know!
Traackr review by <span>Ben G.</span>
Ben G.
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Verified Current User
Invitation from G2 Crowd
Reviewed On

Smart tool but not super useful

What do you like best?

It's a smart idea for a tool by keeping track of influencers. Great for organization.

What do you dislike?

The database of influencers isn't super impressive and i'm not sure it's something that I couldn't handle on my own with a spreadsheet.

Recommendations to others considering the product

Explore your own capabilities before jumping into a tool like this. There are tons of ways to find influencers and not sure this is the total necessary route to go if you're in need of an influencer campaign. Setting up a spreadsheet can be just as effective in managing influencers and to locate them, I've found that internet research is the best way, not a tool like this one.

What business problems are you solving with the product? What benefits have you realized?

Organization is the true business objective being accomplished by it. I've realized that keeping track of a ton of influencers for a campaign isn't easy but a tool like this helps manage that in great ways.

Traackr review by <span>Amisha G.</span>
Amisha G.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Traackr for Influencer marketing review

What do you like best?

The ease of use and being able to find influencers i different regions including EMEA and some APJ. Also, being able to track results of activities is key to demonstarting the impact of influencers.

The customer service is amazing and the follow-up is fast anytime we need help. The team is able to offer advise on how to find influencers and share best practices of influencer marketing.

What do you dislike?

Wish they had the demographics feature - but that is a nice to have.

What business problems are you solving with the product? What benefits have you realized?

The identification of the right people for our program is key to success as well as tracking results and the impact on marketing.

Traackr review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Needed influencers for a quick turnaround and this did the trick!

What do you like best?

I was in a quick pinch for identifying a handful of influencers and with a minimal investment in Traackr, we were able to get and vet the list quickly and meet our deadline! It was really easy to use and use-friendly.

What do you dislike?

It is a very basic, no-frills tool, but it's still gets the job done! It also didn't pull all of the information I was looking for for the individuals, some were missing email addresses when I needed those specifically.

What business problems are you solving with the product? What benefits have you realized?

We were looking to identify a group of individuals talking about a certain range of topics. We were easily able to create the query and parameters and Traackr quickly was able to spit out a list of people for us that it thought fit the parameters.

Traackr review by <span>Mike N.</span>
Mike N.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Difficult to Use

What do you like best?

It had some decent social listening tools.

What do you dislike?

Overall it was not the most user-friendly platform.

Recommendations to others considering the product

Look at other social listening tools. I found Traackr not very intuitive to use and there are other tools that do a much better job of helping manage social listening and tracking

What business problems are you solving with the product? What benefits have you realized?

Traacker was used to help us with social listening and helped us identify trends and key influencers.

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