Return on Investment (ROI)
Monitors and tracks the results of marketing campaigns
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.
Content Engagement Analysis
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.
(Based on 27 reviews)
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
(Based on 30 reviews)
Able to track click path of users that come to your site via social campaigns and if they convert to customers.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Collects insight into customer preferences
(Based on 8 reviews)
API / Integrations
Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
(Based on 26 reviews)
Allows marketer to use platform in different langauges and includes ad units on websites from around the world
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 35 reviews)
Allows marketer to add, track, and measure a multitude of social media accounts.
Performance and Reliability
Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Analyze past and existing marketing campaigns to inform future strategy
(Based on 12 reviews)
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
(Based on 13 reviews)
Identifies which marketing campaigns resolved in open or closed opportunities
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
(Based on 9 reviews)
Collects marketing campaign performance data across multiple channels