What do you like best?
I like that you can see what you're doing vs. your competitors vs. the industry as a whole. You can break break analysis at a very fine detail (looking at your own social performance, how your campaigns fared) and quickly reference what's working and not working for other companies.
The new attribution feature on the Content Feed is a really nice addition to the insight you can gain. Since it's pulling from Google Analytics, i don't have to check that or our CMS separately and can see how engaging the blog was, and how many views it actually got.
What do you dislike?
There's a lot you can do within graphing different data sources, but it takes some getting used. It's easy to get overloaded with data and I get unsure if I'm looking at the right metrics but our account managers are really responsive and have given us feedback on which graphs to use and make. You can't customize the graph colors, so if you have specific brand guidelines you have to adhere to internally, it can be confusing.
What business problems are you solving with the product? What benefits have you realized?
The QBR's really help my team, especially since we go into them focusing on a specific campaign and how that is performing overall. I know which types of social posts (link, media, text) work on which channels for this specific campaign. Also informative on new social media best practices and how frequently we should aim to promote posts.