What do you like best?
We use TrenDemon for measuring content effectiveness, increasing conversions from website visitors and analyzing web visitor behavior. It pays for itself monthly through the leads it pulls in for us (one of the lowest cost per leads we see compared to paid media channels), and that is with only have a handful of custom CTAs live on our site.
Our content manager finds the tool extremely valuable in telling her which pieces of content perform best, not just from a page views and readership standpoint, but which pieces drive more follow-up activity and conversions.
As someone in demand gen, I also find a lot of value in seeing which content drives the most conversions. Looking at a popular piece of content, I can see specifically which goal(s) readers most often complete after viewing that content. Then I can use that information to both promote that ungated content piece more, and pair it with a CTA to complete the goal(s) that I see convert well from that piece.
What do you dislike?
There are a lot of statistics provided in some of the insights reports, and recent changes to the interface make it a little tough to understand what each statistic means.
When you set custom hard-coded CTAs, you can't actually make changes to them later on yourself. You have to request assistance from the TrenDemon team, although they are always extremely responsive and helpful. This has not been a problem so far but I could see it becoming more difficult as they grow.
The team at TrenDemon is very easy to work with and extremely helpful. When we first launched we had a few meetings to understand how to use the tool and make sure we were setting everything up correctly. I wish we kept a cadence of regular meetings to ensure we're getting all we can out of the tool. I think there are additional features we could be using, and additional CTAs we should set up that we just haven't thought of, or haven't had the time to implement.
What business problems are you solving with the product? What benefits have you realized?
We're getting more leads from the organic traffic on our site through custom CTAs.
An unexpected benefit I've had is the ability to see that our AdWords campaign is driving unattributed leads to our CRM. In the journey tracking in TrenDemon, I can filter by people who came in via AdWords but didn't convert on the goal we're promoting in AdWords...they converted in separate sessions or on another goal all together, but AdWords is what drove them to our site. Our CRM would lose this attribution if they don't convert on the initial page clicked on from AdWords, but TrenDemon shows it if you drill in to individual user journeys.