What do you like best?
The ease of use and lightning quick analyses are the rockstars of the product. With about 15 minutes of training, anyone can create multiple, in-depth reports that look great, are informative and can be quickly and easily tailor made to whatever you want to measure.
And slicing the numbers is just as easy - if you want to search within results for topics, authors, keywords, companies, pretty much whatever - you can and the results come incredibly quick.
Previously I think they had limits on how far you could go back in history but now you can go back to 2013.
What do you dislike?
The media management is fairly lightweight. Sure the reports can pop up pretty profiles on reporters, analysts or bloggers with detailed contact information, but you'll have a hard time matching the features like the competitors at Cision. The heavy lifting of outreach lists aren't there: things like searching by beat, managing and overlapping and eliminating duplicates just don't match what else is out there, but with TrendKite's rapid addition of features, it may come in the next half year or so.
For the results and analyses, I'm not sure what the international breakdown is, last I heard it was pretty North American-focused.
Also it's impossible to apply your own automated weighting schemes to the results. Sure you can go in and manually change things, but there's no scripting you can write to adjust the results.
Recommendations to others considering the product
Definitely get a demo of the software and be upfront with your use cases. They have a very knowledgable sales and support staff and they will often present you with information that may not only benefit your role, but roles adjacent to yours.
What business problems are you solving with the product? What benefits have you realized?
We were things to keep tabs on our clients and our client's competitors.