Triblio

(19)
4.4 out of 5 stars

ABM Everywhere

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Showing 19 Triblio reviews
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Triblio review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great for scaling ABM"

What do you like best?

Most all of the tactical approaches to ABM lives in one platform - personalziation, account scoring, account re targeting, 'content boards' and measurement. Second to this, their services and account management team is excellent, very responsive, helps you build out campaigns and get started using the platform. This is mission critical to drive utilization and adoption of their platform. Creating campaigns and audiences is easy once you get the hang of it. Their content boards and overlay technology is also very effective for content marketing.

What do you dislike?

The platform needs some UX improvements. An example of this is not being able to easily scale up content boards - you can't clone their content board cards to use across other content boards. Time to value is challenging - the platform is a lot and not every ABM program needs the entire platform - just all depends on where you are in your ABM maturity model.

Recommendations to others considering the product

You need a dedicated person on the team to manage, optimize and scale up the use of Triblio to maximize the investment.

What business problems are you solving with the product? What benefits have you realized?

Net new pipeline through ABM efforts, which includes driving engagement and awareness.

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Triblio review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
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Verified Current User
Review Source

"A Lot More Bugs Than They Let On- Have a Developer On Hand"

What do you like best?

I like the flexibility of being able to change the website without code and an easy resource center build.

What do you dislike?

From IP address identification, issues with audience setup, personalization, reporting and A TON of issues with basic functionality of the platform. I'm 50/50 on this tool. A lot of decisions are based on domains but it's not available in Triblio's reporting. Ad visibility and function is questionable.

Recommendations to others considering the product

Have someone on your team to cross check all of Triblio's code. Do not rely on them at all for this or risk QA across your digital channels. I'd also be wary of their ability to identify accounts by ip addresses consistenly. If you have personalization setup and your prospect is cookied at an airport, the site will think you are an airport instead of who you really are. There's no intelligence behind the ip addresses matching.

What business problems are you solving with the product? What benefits have you realized?

Easily create unique experiences for target audiences based on industry, interest and persona.

What Account-Based Execution solution do you use?

Thanks for letting us know!
Triblio review by Brendon O.
Brendon O.
Validated Reviewer
Review Source

"Great ABM Software and Services"

What do you like best?

Triblio gives Aquicore the flexibility to deliver fully custom experiences for each of our segments, target markets - or even individual customers. With Triblio we know who's visiting our page, what they are doing and how they are engaging with us. We can target ads, custom web experiences and offers to drive better conversion through customized experiences.

What do you dislike?

You do need basic web editing and coding experience to take full advantage of the features - but that's the case for most any advanced marketing today.

Recommendations to others considering the product

When evaluating, we were looking for more than just targeted ads and wanted a the ability to fully develop a marketing campaign - from ads, to outreach to landing pages to website and offers. Tribilo delivered on all of these fronts giving us the tools we needed to develop quality marketing that almost immediately impacted our sales.

What business problems are you solving with the product? What benefits have you realized?

Aquicore has been able to better target our individual markets and customers and provide them with more customized experiences. This has helped us move key target accounts through our sales process 30-50% faster than we otherwise could have by aligning the marketing experience with the specific needs of our target customers.

Triblio review by Melissa M.
Melissa M.
Validated Reviewer
Verified Current User
Review Source

"Great product with a great customer support"

What do you like best?

The product has great insightful information on who's visiting our website and their activity. It's platform for building out custom experiences based on a myriad of segments is so valuable. We have been able to successfully and easily provide relevant messaging to customers and prospects.

What do you dislike?

Nothing I can currently think of. The company is still growing so some features are being minorly tweaked but nothing to say I dislike.

What business problems are you solving with the product? What benefits have you realized?

The ability to see what are target accounts are reading on our site and gaging their interests. Also providing custom messaging to different accounts or market segments. We can also quickly build micro-sites specific to target accounts or sales reps to drive faster conversions.

Triblio review by Administrator in Hospital & Health Care
Administrator in Hospital & Health Care
Validated Reviewer
Verified Current User
Review Source

"Great ABM Platform!"

What do you like best?

Triblio has a great support team that helps train you to create campaigns for ABM. You can personalize your website with various elements and set up display ads.

What do you dislike?

The metrics reporting is a bit time consuming to pull. But their great support team will pull metrics as frequent as you need them.

Recommendations to others considering the product

If you're looking to start getting into ABM, Triblio is a great, affordable platform to start off with for smaller-medium size businesses.

What business problems are you solving with the product? What benefits have you realized?

With a very niche market, we needed to be able to address pain points on an account by account basis. The personalization by IP address definitely fits this need! There are various elements you can choose from.

Triblio review by Executive Sponsor in Publishing
Executive Sponsor in Publishing
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Verified Current User
Review Source

"There's some potential but these guys are amateurs"

What do you like best?

I like the concept of ABM and a platform that's simple and fully functional

What do you dislike?

I dislike the bait and switch....during the sales process we were promised several things:

- Subscription included advertising

- professional services would be included at no charge

- the integration with our CRM and features that it would unlock

- targeting via their access to some mysterious database

None of these have come to light.

Recommendations to others considering the product

Look at other platforms that are more functional and not as buggy

What business problems are you solving with the product? What benefits have you realized?

We are trying to solve the problem of personalizing the online experience for our named accounts and customers.

Triblio review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Triblio is a great ABM tool"

What do you like best?

I really like that there are so many different types of elements that you can use for campaigns and that it's easy to use. Also our CSM is really knowledgeable and helpful!

What do you dislike?

There's not much to dislike. There's always small technical improvements that can be made but they are receptive to feedback so looking forward to see where the product goes.

What business problems are you solving with the product? What benefits have you realized?

Being able to do web personalizations, custom content hubs, display ads, pop-up ads, sticky footers, etc., in a short period of time is so great! It has really brought our ABM strategy to a different level and being able to see results from these actions helps a lot.

Triblio review by Marybeth F.
Marybeth F.
Validated Reviewer
Verified Current User
Review Source

"Fantastic experience with Tribilio"

What do you like best?

Ease of use -- we've been able to define and target our key audiences very quickly, getting campaigns up and running in a day instead of weeks. The content boards are beautifully showcasing all of our content and tools that were buried in the blog and product pages.

What do you dislike?

Nothing, it's been a great experience so far.

What business problems are you solving with the product? What benefits have you realized?

To drive business results, we need to vary our offers based on the market and sales stage of various accounts engaged on our website. Triblio allows us to do that, so that the right accounts are seeing best possible offer.

Triblio review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Amazing ABM software for campaigns"

What do you like best?

-There are endless amount of elements to cater to any type of ABM campaign. Essentially it's customizable for any use to target different accounts.

-So easy to use and also very intuitive.

-Amazing customer support. We've even reached out with ideas they've implemented!

What do you dislike?

Honestly, we haven't run into any issues thus far. Support is always very responsive with anything that comes up (usually user error).

Recommendations to others considering the product

Get set up with a demo and you'll be set! They have everything a successful ABM campaign needs!

What business problems are you solving with the product? What benefits have you realized?

Being able to target key accounts with a catered message for them. We have customized landing pages for all our major accounts giving them that second layer of personalization that has noticed by many of our customers.

Triblio review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"So many cool features!"

What do you like best?

The user experience of this application is excellent. There are so many simple, but effective ways to display call to actions, edit specific pages and track traffic which makes Triblio my go to for account based strategy.

What do you dislike?

I did need some hand holding in the beginning, but had a wonderful CSM who got me up and running quickly.

What business problems are you solving with the product? What benefits have you realized?

Target by customer segmentations for better personalization and effective messaging with specific audience.

Triblio review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Review Source

"Triblio- Great for ABM and Campaign Metrics"

What do you like best?

The ABM capabilities. We were able to customize our messaging for certain audiences and recommend our own thought leadership based on industry.

What do you dislike?

I wish content metrics were clearer. Triblio started out with very clear metrics on how content performed on how content contributed to leads. But I felt as other parts of the platform improved, content metrics became an afterthought.

What business problems are you solving with the product? What benefits have you realized?

We were able to customize ads on our website for our most strategic prospect accounts. And we were able to use adds to better promote our thought leadership on our website. We were able to gain additional downloads and MQLs from this customization.

Triblio review by Paul  F.
Paul F.
Validated Reviewer
Verified Current User
Review Source

"CEO"

What do you like best?

great application that has help powerize our marketing efforts - quick implementation - people easy to deal with - very user friendly

What do you dislike?

some small design limitations that will be addressed in the long term

Recommendations to others considering the product

its worth the investment

What business problems are you solving with the product? What benefits have you realized?

identifying more people at our target companies, delivering a more personalized message for conversion

Triblio review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"User guidance that is provided is key!"

What do you like best?

Great ABM platform. We have been pleased with the guidance provided to us, the check-in calls, and help understanding how we could achieve even more success through the platform.

What do you dislike?

There are still some kinks and bugs that need to be worked out. Some things a bit more cumbersome than they seem.

What business problems are you solving with the product? What benefits have you realized?

More site visits - more brand awareness - increased conversions - increased visibility into which markets to target and how to implement a plan.

Triblio review by Julie U.
Julie U.
Validated Reviewer
Review Source

"Great product"

What do you like best?

I love Triblio, it has helped increase conversions by 30%. I used it at my last company as well as my current company and the team was super impressive and knowledgable. I would recommend to anyone looking!

What do you dislike?

Nothing I can complain about! I have had a great experience with Triblio so far.

What business problems are you solving with the product? What benefits have you realized?

We are trying to better track data and increase conversions.

Triblio review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Awesome tool for ABM and retargeting"

What do you like best?

It's an easy-to-use tool. You can get campaigns up and running quickly

What do you dislike?

Nothing really to complain about. We haven't tested out all of the features yet though.

What business problems are you solving with the product? What benefits have you realized?

Targeting specific accounts and retarget them.

Triblio review by Virgil W.
Virgil W.
Validated Reviewer
Review Source

"Off to a great start!"

What do you like best?

Ease of use. WYSIWYG editor means I don't need to have knowledge of HTML or CSS to make personalizations.

What do you dislike?

Nothing so far! We are still in implementation phase, but the Customer Success team has been very helpful.

What business problems are you solving with the product? What benefits have you realized?

We are looking to target messaging to Tier 1 prospects and want to have a custom message/offer for them on our website.

Triblio review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"Great Client Success Support"

What do you like best?

My client success manager Sunghoon Park!

What do you dislike?

The platform is not super intuitive or user-friendly.

What business problems are you solving with the product? What benefits have you realized?

Triblio offers a great way to market to specific accounts that we're trying to target. A benefit we've realized is just being able to tweak our messaging to focus on whichever audience we're going after.

Triblio review by Administrator in Health, Wellness and Fitness
Administrator in Health, Wellness and Fitness
Validated Reviewer
Verified Current User
Review Source

"Amazing tool - needs some ironing"

What do you like best?

The amount that you can personalize site and/or overlays depending on your verticals or audience

What do you dislike?

It's a little buggie and the UX needs to be improved.

Recommendations to others considering the product

If you use segmentations/verticals or an ABM model, you should use Trilblio!

What business problems are you solving with the product? What benefits have you realized?

Triblio makes account-based marketing fun. Also seeing benefits of personalizing copy with conversions.

Triblio review by Internal Consultant in Financial Services
Internal Consultant in Financial Services
Validated Reviewer
Review Source

"Gets the Job Done"

What do you like best?

Triblio is great for customizing our website for targeted segments

What do you dislike?

I have not found anything that stands out as a disadvantage

Recommendations to others considering the product

For us it has worked well for website customization

What business problems are you solving with the product? What benefits have you realized?

Solving customization for specific segments

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