Triblio

(18)
4.3 out of 5 stars

ABM Everywhere

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Showing 18 Triblio reviews
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Triblio review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
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Verified Current User
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"A Lot More Bugs Than They Let On- Have a Developer On Hand"

What do you like best?

I like the flexibility of being able to change the website without code and an easy resource center build.

What do you dislike?

From IP address identification, issues with audience setup, personalization, reporting and A TON of issues with basic functionality of the platform. I'm 50/50 on this tool. A lot of decisions are based on domains but it's not available in Triblio's reporting. Ad visibility and function is questionable.

Recommendations to others considering the product

Have someone on your team to cross check all of Triblio's code. Do not rely on them at all for this or risk QA across your digital channels. I'd also be wary of their ability to identify accounts by ip addresses consistenly. If you have personalization setup and your prospect is cookied at an airport, the site will think you are an airport instead of who you really are. There's no intelligence behind the ip addresses matching.

What business problems are you solving with the product? What benefits have you realized?

Easily create unique experiences for target audiences based on industry, interest and persona.

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Triblio review by <span>Brendon O.</span>
Brendon O.
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"Great ABM Software and Services"

What do you like best?

Triblio gives Aquicore the flexibility to deliver fully custom experiences for each of our segments, target markets - or even individual customers. With Triblio we know who's visiting our page, what they are doing and how they are engaging with us. We can target ads, custom web experiences and offers to drive better conversion through customized experiences.

What do you dislike?

You do need basic web editing and coding experience to take full advantage of the features - but that's the case for most any advanced marketing today.

Recommendations to others considering the product

When evaluating, we were looking for more than just targeted ads and wanted a the ability to fully develop a marketing campaign - from ads, to outreach to landing pages to website and offers. Tribilo delivered on all of these fronts giving us the tools we needed to develop quality marketing that almost immediately impacted our sales.

What business problems are you solving with the product? What benefits have you realized?

Aquicore has been able to better target our individual markets and customers and provide them with more customized experiences. This has helped us move key target accounts through our sales process 30-50% faster than we otherwise could have by aligning the marketing experience with the specific needs of our target customers.

What Account-Based Execution solution do you use?

Thanks for letting us know!
Triblio review by <span>Melissa M.</span>
Melissa M.
Validated Reviewer
Verified Current User
Review Source

"Great product with a great customer support"

What do you like best?

The product has great insightful information on who's visiting our website and their activity. It's platform for building out custom experiences based on a myriad of segments is so valuable. We have been able to successfully and easily provide relevant messaging to customers and prospects.

What do you dislike?

Nothing I can currently think of. The company is still growing so some features are being minorly tweaked but nothing to say I dislike.

What business problems are you solving with the product? What benefits have you realized?

The ability to see what are target accounts are reading on our site and gaging their interests. Also providing custom messaging to different accounts or market segments. We can also quickly build micro-sites specific to target accounts or sales reps to drive faster conversions.

Triblio review by Administrator in Computer Software
Administrator in Computer Software
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Verified Current User
Review Source

"Great for scaling ABM"

What do you like best?

Most all of the tactical approaches to ABM lives in one platform - personalziation, account scoring, account re targeting, 'content boards' and measurement. Second to this, their services and account management team is excellent, very responsive, helps you build out campaigns and get started using the platform. This is mission critical to drive utilization and adoption of their platform. Creating campaigns and audiences is easy once you get the hang of it. Their content boards and overlay technology is also very effective for content marketing.

What do you dislike?

The platform needs some UX improvements. An example of this is not being able to easily scale up content boards - you can't clone their content board cards to use across other content boards. Time to value is challenging - the platform is a lot and not every ABM program needs the entire platform - just all depends on where you are in your ABM maturity model.

Recommendations to others considering the product

You need a dedicated person on the team to manage, optimize and scale up the use of Triblio to maximize the investment.

What business problems are you solving with the product? What benefits have you realized?

Net new pipeline through ABM efforts, which includes driving engagement and awareness.

Triblio review by Administrator in Hospital & Health Care
Administrator in Hospital & Health Care
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Verified Current User
Review Source

"Great ABM Platform!"

What do you like best?

Triblio has a great support team that helps train you to create campaigns for ABM. You can personalize your website with various elements and set up display ads.

What do you dislike?

The metrics reporting is a bit time consuming to pull. But their great support team will pull metrics as frequent as you need them.

Recommendations to others considering the product

If you're looking to start getting into ABM, Triblio is a great, affordable platform to start off with for smaller-medium size businesses.

What business problems are you solving with the product? What benefits have you realized?

With a very niche market, we needed to be able to address pain points on an account by account basis. The personalization by IP address definitely fits this need! There are various elements you can choose from.

Triblio review by Executive Sponsor in Publishing
Executive Sponsor in Publishing
Validated Reviewer
Verified Current User
Review Source

"There's some potential but these guys are amateurs"

What do you like best?

I like the concept of ABM and a platform that's simple and fully functional

What do you dislike?

I dislike the bait and switch....during the sales process we were promised several things:

- Subscription included advertising

- professional services would be included at no charge

- the integration with our CRM and features that it would unlock

- targeting via their access to some mysterious database

None of these have come to light.

Recommendations to others considering the product

Look at other platforms that are more functional and not as buggy

What business problems are you solving with the product? What benefits have you realized?

We are trying to solve the problem of personalizing the online experience for our named accounts and customers.

Kate from G2 Crowd

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