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true[x]

4.5
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true[X] is the standard for engagement advertising. It delivers the most effective format for advertisers to truly reach and engage consumers in digital media.

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"Easy to Use Value Exchange Inventory"

What do you like best?

TrueX has a solid and easy to use interface. Campaign trafficking is truly simple and delivery is usually easily achieved due to the large number of high inventory sources which their business development team has acquired. Client service liaisons are extremely responsive and nimble at accommodating special business needs. Reporting is simple but effective. My direct reports would often say "why isn't OUR reporting simple like TrueX." We used TrueX 100% for video distribution and it was extremely easy to get set up and to make our offers look slick and integrated on all publishers/inventory types.

What do you dislike?

There is a stigma (at least in the video advertising industry) which lumps TrueX inventory into the undesirable category of "social gaming." My team was often unable to use TrueX on campaigns because advertisers and sales reps would specifically deny the use of any Value Exchange inventory assuming that it would end up displaying their ads in front of casual gamers who just wanted to get a few game coins in exchange for barely watching the content of the video. I think this stigma is unfair and unwarranted, but it made using TrueX the flash point for difficult conversations within our organization.

Recommendations to others considering the product

To others using TrueX, I would recommend that they consider strongly the way that they will position the inventory to their stake-holders. This inventory has incredible value, but it has been black-listed by many advertisers because of knee-jerk reactions to social gaming value-exchange. This is NOT inventory which can simply be plugged into existing inventory. It has to stand alone with it's own value prop, pricing, etc.

What business problems are you solving with the product? What benefits have you realized?

It is notoriously hard to get users to CHOOSE to watch advertising content. Many advertisers wish to gain the benefit of organic choice at similar lower prices to those they would pay for in-stream video or display advertising. TrueX allowed us to bridge the gap between that demand for low prices and the desire for choice based inventory.

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