What do you like best?
An easy and effective option to run a campaign . Specially for video.
The whitelist optimization it's user friendly and the main dashboard which includes the volume of won impressions it's reliable and it's updated in real time.
The platform also allows you to build your own video creatives (including interactive creatives) using a basic interface.
What do you dislike?
As other video DSPs, TubeMogul neither has got all the setting a trader wants.
The reporting capabilities are limited. For example: it's not possible to create a basic device report within the platform anymore, if you need that kind of report it's necessary to raise a ticket with support team so they can do it for you within one week.
Recommendations to others considering the product
It's a good option if you are planning to run video and it also gives you the possibility to sun some social activity.
What business problems are you solving with the product? What benefits have you realized?
Since they were acquired by Adobe the platform fails more than we would like.
However, we expect to see an improvement of the capabilities within the next months due to that integration.