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TurnTo

TurnTo

4.8
(49)

TurnTo is the fastest-growing provider of customer-generated content (CGC) solutions to top merchants and brands, with a suite including Ratings & Reviews, Community Q&A, and TurnTo’s proprietary Checkout Chatter. Built on an innovative platform that tightly integrates to stores’ customer profiles, TurnTo delivers a more personalized user experience that captures 2-4X more content, faster, with less work, while ensuring authenticity.

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TurnTo review by Ben J.
Ben J.
Validated Reviewer
Verified Current User
Review Source

"Great Customer Review and Content Suite"

What do you like best?

I have worked with the TurnTo team from the beginning of us launching our new ecommerce site. During the integration process, they were very involved in making sure it was configured correctly and proactive with our web development agency on troubleshooting.

This level of support has continued as we refine how we display Reviews, Checkout Comments, and Questions. This includes having a customer success manager who looks at performance and makes recommendations that are relevant to our business. They are also very collaborative with our other partners on both increasing ways to leverage content or with troubleshooting.

What do you dislike?

One issue we have had is around customizing how we display Reviews, Checkout Comments and Questions for product variants of a master product. As a testament to their approach working with customers, they they have helped with finding workarounds and have solved this issue in the next big release later in 2018.

What business problems are you solving with the product? What benefits have you realized?

We are able to have a robust suite of customer content on the site including reviews and a questions and answers section that allows users to ask questions and have fellow customers or us answer those. It allows us to create more comment that is available to everyone and not in a one-to-one interaction with a customer service rep.

The product reviews have been great because we can repurpose that content for other marketing channels such as email and retargeting ads.

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TurnTo review by Mark G.
Mark G.
Validated Reviewer
Verified Current User
Review Source

"We'd TurnTo Them Again"

What do you like best?

I work with a lot of vendors at TabCom and TurnTo has been among the easiest to operate with. Their API calls are well documented and the account reps and support reps respond in an impressively quick fashion. They don't make promises they can't deliver on and their products provide valuable insight to our users.

What do you dislike?

We were cutting over from a previous vendor and there was a misunderstanding during the integration process involving the complexity of our products but it was resolved before the cutover deadline.

What business problems are you solving with the product? What benefits have you realized?

Providing shoppers with the ability to ask questions about our products and get answers from people who have bought and used them in the past as well as product reviews. We have realized that relying on best practices from an experienced vendor like TurnTo can improve the customer experience.

What Product Reviews solution do you use?

Thanks for letting us know!
TurnTo review by Will B.
Will B.
Validated Reviewer
Review Source

"Awesome tool, exponentially increased on page reviews"

What do you like best?

Email requests to customers for reviews, Q&A that gathers answers from customers who purchased product, visual content, moderation. There's really nothing I dislike about the platform.

What do you dislike?

Not necessarily a dislike but 2 eager suggestions:

1. Improve the backend UI, a bit old looking and not as intuitive as it could be.

2. Please please please include Shopper Reviews (otherwise we'll need to get Shopper Approved) to handle this, TurnTo does the best product reviews & Q&A, but Shopper Approved owns the aggregated shopper review that gets seen a lot in branded SERPs.

Recommendations to others considering the product

The implementation team for TurnTo was absolutely A++++! They walked us through each and every step of the process and the results speak louder than my words. We were averaging 10 reviews per day, after TurnTo we saw about 400 reviews per day - it eventually normalized to now we're anywhere between 100 - 200 reviews and about 50 - 100 Q&A submissions per day. This ads crawl-able content submitted to Google for SEO juice and adds customer confidence in seeing others reviews and upvotes/downvotes. Also, we're able to easily respond and remediate any issues a customer has during their shopping/product delivery experience. Pretty easy implementation, ensure you are setup with a dev/test environment and you can import legacy reviews from current platform and you'll be golden.

What business problems are you solving with the product? What benefits have you realized?

Product detail content, added confidence from getting more reviews from customers and displaying those.

TurnTo review by Douglas F.
Douglas F.
Validated Reviewer
Review Source

"They really bring in the reviews, Q&A responses are amazing, Dashboard a little lacking"

What do you like best?

The Q&A responses have been amazing, we're getting almost 25 responses on average for every 1 question. They are on par or higher than other companies we have used in getting product and company reviews.

What do you dislike?

The dashboard is lacking and can be a little difficult to use at times. It could be a bit more user-friendly. I would like to see more FAQ on how to use each section. I would like to see better reports as to how the program is working.

Recommendations to others considering the product

If you want more reviews and Q&A, then TurnTo has beat out Yotpo, Trustpilot, and others in numbers of reviews they have brought in. I am happy that they get us more for less cost.

What business problems are you solving with the product? What benefits have you realized?

We are getting more "bang for our buck" from TurnTo. We see many more customers actually getting involved in reviews and Q&A, which helps potential customers decide to buy rather than leave. It makes our company look professional when so many customers are responding about what they like, dislike, and helping other customers. The Q&A also helps customers remember our company and come back regularly, hopefully leading to more sales.

TurnTo review by David B.
David B.
Validated Reviewer
Review Source

"Best Product Review Engine"

What do you like best?

We've been working with TurnTo for a couple years now having switched from another enterprise solution. The improvement across the board has been a major improvement. The setup was straight forward and their implementation team was very responsive. They've continued to remain engaged post implementation as needed. Angela is great as an account manager (knowledgable and hard worker). As far as the platform is concerned, it's largely automated with minimal maintenance required from our team. The quantity of reviews coming in compared to our previous provider have gone up by 10-20%, but more importantly, the quantity of Q&A engagement has gone up 10x. Customer photo submissions have gone up considerably as well. The TurnTo platfrom is driving the community experience we always wanted to achieve on our site.

What do you dislike?

Not much to dislike. All in all we've been happy with the product and it has met our expectations.

What business problems are you solving with the product? What benefits have you realized?

Close to 50% of our customers that end up buying a product from us engage with our Q&A powered by TurnTo. That engagement keeps the customer on our page and drives additional product discovery that results in conversions.

TurnTo review by Ginger R.
Ginger R.
Validated Reviewer
Verified Current User
Review Source

"Easy to Implement and Great Team to Work With"

What do you like best?

The response time I receive from their team whenever there is an issue FAR exceeds the communication with our prior review provider. We appreciate the personal interaction. In addition, the extra features such as the cart chatter and Q&A modules really help us with understanding our customer's needs. TurnTo has been a breath of fresh air for our overall customer content plan.

What do you dislike?

I am looking forward to the addition of overall company reviews in the product road map. We are still waiting on this feature, but hopefully it will be released within the next six months.

Recommendations to others considering the product

If you're looking to implement a service which works well for customer content and delivers a consistent service level, then TurnTo is the answer. We were able to implement this new service in a little over 30 days and they worked hard to meet our deadlines so we could leave our prior provider.

We appreciate the constant connection with our TurnTo team and whenever there is an issue, whether small or significant, they are there to help right away. We have been extremely satisfied with our options thus far with TurnTo and look forward to adding even more services as they become available.

Our customer service team is also very excited to utilize TurnTo as it has made their job significantly more efficient in terms of answering product questions and the reporting system allows them to filter through to the information they need in order to ensure customer satisfaction.

What business problems are you solving with the product? What benefits have you realized?

We had a need for more assistance with questions from our customers regarding individual products and our in-house customer service team was not able to return answers in a timely fashion. With TurnTo, we have been able to pose questions to our customers and are seeing excellent return on answers, which we believe are leading to conversions. It has also greatly reduced the amount of time from question to answer for customers and relieved our staff of an overloaded queue.

Cart chatter has been an excellent tool for understanding buying behaviors as well as providing recommendations by allowing customers to share their thoughts once they have completed their purchase. Having insight into their purchase reasoning is valuable in determining new products to carry, why something may or may not be selling, etc.

TurnTo review by Gary P.
Gary P.
Validated Reviewer
Review Source

"Go with the newcomers, not the old-school beast"

What do you like best?

Great tools, great integration with Q&A, friendly back-end interface. Appreciate the post-checkout "why did you purchase" information as it provides a semblance of free customer post-checkout survey without requiring a 3rd party tool.

What do you dislike?

CSS can be challenging to get perfect as there are so many parts and pieces. Integration onto Magento can be challenging but generally with a smart Dev team you can easily get it done in an acceptable timeframe. Recommend not to "over style".

Recommendations to others considering the product

Just pricing alone vs the behemoths in the industry should be a selling point. Additionally look at the feature set out of the box and the ease of use. On the customer side, once engaged you'll always get personalized person-to-person service.

What business problems are you solving with the product? What benefits have you realized?

UGC-level engagement on products; post-purchase feedback and peer-to-peer communication. Better integration with moderation via our Customer Service team.

TurnTo review by Victoria S.
Victoria S.
Validated Reviewer
Verified Current User
Review Source

"Exceeds Expectations"

What do you like best?

TurnTo is an all-around great company to work with. We've been happy since day one. The implementation was painless and their team was ready and willing to go above and beyond to help get everything right. Every interaction is friendly and helpful. Ongoing support is responsive and friendly. We couldn't ask for more.

Comment capture has by far exceeded our expectations. We love to hear our customers in real-time, and have found in turn that our customers have great senses of humor! In addition, based on this real-time feedback, we've been able to spot when a product that we carry was featured on a television show or in a magazine so that we can react much faster.

What do you dislike?

Having to switch between different moderation views and Q&A sections is a bit tedious. It would be nice to have the option of seeing everything at one, particularly once you become more accustomed to the interface.

A better way to share questions, comments and reviews with non-users would be ideal.

Recommendations to others considering the product

Do not underestimate the usefulness of comment capture.

What business problems are you solving with the product? What benefits have you realized?

TurnTo Q&A has allowed us to identify missing product information that is essential to converting a sale. With comment capture we've enjoyed seeing our customers' genuine enthusiasm for many of their purchases, as well as insight on how many purchases on our site are driven by need rather than just want.

TurnTo is our company's first-ever rating system. It has allowed us to quickly identify problems and react accordingly, as well as hold ourselves accountable to providing exceptional customer service at ever customer touchpoint.

TurnTo review by Wendy H.
Wendy H.
Validated Reviewer
Verified Current User
Review Source

"A Great Way to Boost Customer Confidence"

What do you like best?

As a specialty retailer, one of our differentiators in our stores is the ability to provide personalized service and get customers into the right running shoes or apparel for them. This type of service is harder in the digital world, but TurnTo makes it easier for our staff, and even our customers, to provide confidence in a runner's purchase. We LOVE the checkout chatter feature, which allows our customers to tell other runner's why they chose the product, even before it shows up on their doorstep. We have even noticed some of our customers referencing reviews of other customers as their reason for purchase.

What do you dislike?

This is a good problem to have, but we're getting enough engagement that it's sometimes hard for our team to keep up! We want to answer any questions that pop-up quickly and with the amount of engagement we get each day within questions and answers, that can be challenging. I would definitely recommend having a dedicated team in place to handle Q&A.

What business problems are you solving with the product? What benefits have you realized?

Increasing conversion rate online is a business challenge we're always looking to solve. With TurnTo, we are able to give customers more confidence in their purchase by answering any questions they have, providing staff expertise, and giving them access to other customers' opinions about the product. We have seen customers use reviews to tell us that other people's reviews via TurnTo encouraged them to make the purchase.

TurnTo review by Jason N.
Jason N.
Validated Reviewer
Verified Current User
Review Source

"Best Review/QA Software"

What do you like best?

Customer support is always on point. My emails are immediately answered and someone always answers if I need to call.

Excellent documentation. Integration guides were simple and easy to follow.

Easy to integrate into our e-commerce platform. Only required a few code drops and we were up and running.

Automated rule based approval system. This feature helps cut down the number of hours spent administering the system, freeing our staff up to work on other tasks.

Simple upgrades. Only requires an update of the code drops.

What do you dislike?

I haven't found anything with TurnTo to dislike. All features wok as advertised, if not better.

Recommendations to others considering the product

I recommend others to do their due diligence; get demos or check reviews of other systems, make sure the platform you select works for you or your company and don't base your decisions solely off of what others are saying.

What business problems are you solving with the product? What benefits have you realized?

Our e-commerce platform's review system lacked functionality for us. We also wanted to offer our customers a Q/A section on our product pages. We have found that by adding a more robust review system and TurnTo's Q/A module, more and more customers are engaging in our products and our site post-purchase, which ultimately helps convert them into repeat customers.

TurnTo review by Shana R.
Shana R.
Validated Reviewer
Review Source

"Easy Implementation and Working Great"

What do you like best?

We were most interested in TurnTo for the Checkout Chatter feature. Although the other parties in this space have implemented a similar feature, TurnTo had the most experience with this feature and had seen great success with it. Since we've implemented this feature, we receive so much organic content from our customers that it has been hard to keep up with the moderation. Excellent problem to have nonetheless.

Outside of the product itself, implementation was pretty seamless. The team was very responsive and opened tickets immediately with their tech teams when we ran into some minor issues. We were able to get up and running within 6 weeks (while juggling other projects). We were most impressed that post launch, we didn't have many follow ups as the team had done such a thorough job with the QA process.

What do you dislike?

The reporting could be a bit more robust. It is easy to read but not as granular as we'd like to see. Additionally, the documentation (although very thorough) is lengthy and somewhat difficult to decipher through all the pages. Lastly, customizations are allowed with the product but were not highly recommended due to any future upgrades that TurnTo does. This led us to do some problem solving on our side with which we have two competing lightboxes on the Order Confirmation page. Not pretty, but definitely tolerable. Other than that, the product itself is solid and achieving higher levels of customer engagement than we had anticipated.

What business problems are you solving with the product? What benefits have you realized?

We are receiving a ton of organic content and are getting to know our customers better - what they are really into and where we have fallen to meet their expectations.

TurnTo review by Dianne D.
Dianne D.
Validated Reviewer
Verified Current User
Review Source

"Great experience with the TurnTo Checkout Chatter product and the TurnTo Implementation staff!"

What do you like best?

The think that I have liked best working with TurnTo is their willingness to listen to eBags ideas on how to improve their product. Not only did they listen to our ideas, but they implemented them!

What do you dislike?

We initially were not happy that we could not create Pinboards for multiple categories or by Brand, but TurnTo has since made that feature available!

What business problems are you solving with the product? What benefits have you realized?

We have been trying to get our customers more engaged with our products. Checkout Chatter enables our customers to provide comments on products. We can, in turn, use that information on product pages (to show customers why other people bought that product) and on Pinboards to show customers a larger view (by category or by brand), what people are saying about various products. These comments and Pinboards are updated as customer's make comments so the content is always fresh.

TurnTo review by Clint H.
Clint H.
Validated Reviewer
Verified Current User
Review Source

"TurnTo Gives Our Shoppers Confidence and Converts "

What do you like best?

I like how TurnTo gives our shoppers confidence by asking past buyers about products they are contemplating. Whether they have sizing questions or more complicated questions, our customers love engaging with potential customers and offer their recommendations or testimonials. Who has more clout and can give better advice and testimonials directly to potential buyers during the shopping process than our current customers? It's a beautiful thing.

What do you dislike?

I would like to see better high level dashboards and weekly reports.

Recommendations to others considering the product

The TurnTo product and TurnTo team are top notch to work with and will definitely impress your customers. Their products are focused on improving customer engagement, conversion and customer satisfaction. dogIDs has seen significant benefits by working with TurnTo over the last 5 years.

What business problems are you solving with the product? What benefits have you realized?

The TurnTo system encourages our customers to engage with shoppers and evangelize our brand. At the same time our customers are creating user generated content and reducing our customer service labor.

TurnTo review by Jamie K.
Jamie K.
Validated Reviewer
Verified Current User
Review Source

"Excellent tool to gain immediate customer insights and address product questions real-time "

What do you like best?

As a Content Manager, I love seeing where we have opportunities to improve our content. We are finding areas where we need a more robust product-detail-pages, and finding categories that could use top-of-funnel buyer's guides to address bigger questions.

I also enjoy giving our customers the tools necessary to better understand the products we offer. With crowd-sourcing, most of the questions our customers have are answered within 4 hours.

We're also getting new, original content on a daily basis and we're seeing improvements in our natural traffic as a result.

What do you dislike?

The reporting is solid, but it could be a bit more robust. I'd like to find themes in TurnTo: content, customer service, etc. so that I can address issues at the category level rather than product level.

What business problems are you solving with the product? What benefits have you realized?

We are solving customer issues. Content issues (thin or non-existent content, inaccurate content, etc.), customer service issues and also issues around understanding product uses. Our customers can count on us to answer some of those questions, but the authentic answers come from fellow customers which adds to our credibility.

TurnTo review by L.E. D.
L.E. D.
Validated Reviewer
Verified Current User
Review Source

"A very good product and responsive team. Implementation was easy and pain-free."

What do you like best?

Dr. Hauschka Skin Care uses the customer review module on our brand website and the process of adding the module to our product pages was fairly simple and easy. Our web vendor is located in Germany and TurnTo worked with them directly to get everything up and running. We were very pleased with how smoothly the process went and it continues to be.

What do you dislike?

Nothing---we've been very pleased with both the team at TurnTo and the performance of the product.

Recommendations to others considering the product

Overall an easy product to use and a good company to work with.

What business problems are you solving with the product? What benefits have you realized?

We wanted to include authentic product reviews by our customers to highlight the benefits of our products to potential customers. The reviews allow us to easily provide this information. We also use these reviews and the ratings in social media and other materials as a means to further broadcast our brand message and product benefits.

TurnTo review by Jay H.
Jay H.
Validated Reviewer
Verified Current User
Review Source

"Better than the competition! "

What do you like best?

We've been extremely happy with turnto services, we feel it brings us tremendous value, we've looked at other similar platforms and ultimately decided on turnto for a number of factors, now that we've been using turnto for a couple of months we are certainly glad we made this choice. Shop no further, I highly recommend turnto!

What do you dislike?

Setup took a bit longer than expected, but once you're up and running you'll see the real value!

Recommendations to others considering the product

Don't waste your time looking elsewhere, I've already done the homework for you!

What business problems are you solving with the product? What benefits have you realized?

We find that many customers are not shopping around for products and pricing any longer, now they read the turnto reviews and make the decision to purchase.

TurnTo review by Administrator in Printing
Administrator in Printing
Validated Reviewer
Verified Current User
Review Source

"A Vital Tool For Our Website"

What do you like best?

TurnTo's Q&A integration has had a huge impact for our website. Customers not only can reach out to us directly through the tool, but also communicate directly to other customers who have purchased similar products.

What do you dislike?

We would like better functionality on the back end of things. Pre-defined reports would be nice, as well as the ability to tag an order # to a specific product review would be invaluable.

What business problems are you solving with the product? What benefits have you realized?

A major benefit is we are starting to develop an online community organically using the Q&A function, as customers understand that there is a good chance they will get a "real world" response from someone outside of our company about our products.

TurnTo review by Jeffrey K.
Jeffrey K.
Validated Reviewer
Verified Current User
Review Source

"TurnTo Is Awesome!"

What do you like best?

The TurnTo platform is very easy to use and generates superb amounts of UGC and product reviews with very little effort. TurnTo allows us to easily manage customer product questions by getting detailed answers from actual customers who purchased the same product(s). Their review platform is also very robust and generates in-depth product reviews which are seamlessly integrated in to our Google paid ads. Great product, great people... great results!

What do you dislike?

There really isn't anything I dislike about the TurnTo product or platform.

Recommendations to others considering the product

We couldn't be more pleased with TurnTo. Great people, great platform and stellar UGC and product review results.

What business problems are you solving with the product? What benefits have you realized?

The UGC generated by TurnTo helps with our SEO and the product reviews add a lot of credibility to the sales conversion process especially with a high AOV product line.

TurnTo review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Product Reviews + Analytics "

What do you like best?

The people! TT's employees provide up to date modern solutions - professionally refreshing

What do you dislike?

Not much to dislike, but sometimes the meetings can be emails

What business problems are you solving with the product? What benefits have you realized?

Analytics are on point. Our previous vendor was not able to provide the in-depth metrics that we were looking for and TT was not only able to accommodate us, but constantly is updating their reporting. Not only is this available for us at an ad hoc basis, we are delivered reports on a weekly basis to keep us up to date with trends so we can spot outliers as well.

TurnTo review by Nelson F.
Nelson F.
Validated Reviewer
Review Source

"Turnto drives tremendous value compared to the competition. "

What do you like best?

Turnto's QA functionality has driven greater than expected engagement from our customers. We talked to many vendors, all of the big names and we found that Turnto's team was hungry. They are always responsive, quick to act, and reliable.

What do you dislike?

Backend UI is a bit dated but functional.

Recommendations to others considering the product

Take a look at all vendors Q&A functionality. That is what will make the difference. A lot of guys do Reviews well but not everyone does Q&A well.

What business problems are you solving with the product? What benefits have you realized?

Scalable reviews and Q&A management. The auto moderation algorithm and customer feedback loop have proven to be valuable tools for our team.

TurnTo review by Cortney W.
Cortney W.
Validated Reviewer
Review Source

"TurnTo has been a joy to work with and our customers love it, too!"

What do you like best?

I love how TurnTo's Q&A feature asks customers who have actually purchased the products. The system was easy to implement and is even easier to moderate. We've collected some great information from our customer community that we wouldn't have had the access to without TurnTo's tool.

What do you dislike?

I would love it if there was a way to streamline the validation of answers. If a customer asks a question that has a factual answer and other customers provide conflicting answers, more confusion is added instead of subtracted.

What business problems are you solving with the product? What benefits have you realized?

We sell tiny beads and jewelry supplies with a seemingly endless list of measurements, uses, and tips associated with each one. Using the TurnTo Q&A allows us to pass along some of the work of relaying all of this information to our customers, which in turn helps us build our reputation as a resource for knowledge as well as shopping. The more our customers are using our site, the more likely they are to complete a purchase.

TurnTo review by Executive Sponsor in Luxury Goods & Jewelry
Executive Sponsor in Luxury Goods & Jewelry
Validated Reviewer
Verified Current User
Review Source

"Implemented Q&A November of 2016 and it has been a great product for us."

What do you like best?

The customization of the widget (since we are very strict in creative); the ease of using the product in the back end (reported by our agents who handle the tool), the dashboard and of course the great people on the TurnTo side who are extremely responsive, supportive and understanding

What do you dislike?

Using Q&A for about a year now, I had no bad experience at all and could say that there is nothing that I doslike

What business problems are you solving with the product? What benefits have you realized?

UGC, Allowing customers to ask questions at any time to get their answer to help them in their purchase decision. A great service to customers and saw SEO lift as well.

TurnTo review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"The only Q&A and Product Reviews system that WORKS"

What do you like best?

TurnTo takes one of the most important pieces in any e-commerce business and makes it better. The team at TurnTo is unparalleled, they support you every step of the way. Some companies will set you free in the wild once onboarding is complete, not TurnTo. They are constantly monitoring your performance and send suggestions and feedback throughout your time with them.

What do you dislike?

The product does what it says. The only suggestions I would have is a easier, more robust reporting platform. Google Analytics integration would be a bonus to get a better feel for how people interact with the Q&A and reviews.

Recommendations to others considering the product

Everytime I am asked to recommend a company in this space, it is TurnTo.

What business problems are you solving with the product? What benefits have you realized?

We spent years operating and supporting our own internal Q&A/Product Reviews systems and found we could not do it as well as we would have hoped. With many shoppers reading product reviews before purchasing, we felt that we must have the best system in place to handle the current business landscape and also be able to see what is coming down the road and plan accordingly. The ability to take the questions people are asking and apply them to the on-site copy as well as content pieces is invaluable. We actually KNOW the questions customers are asking instead of taking educated guesses.

TurnTo review by Executive Sponsor in Retail
Executive Sponsor in Retail
Validated Reviewer
Verified Current User
Review Source

"Feature-rich, great team, visionary leader and awesome support."

What do you like best?

The integration into our Custom CMS (Legacy infrastructure) was much easier than other third parties for our marketing/product team and the software group. The Q&A brilliantly adds UGC and interactions on our site that we did not have and we're excited that TurnTo's team is working diligently to migrate us to a new platform and integrate reviews too. The layout is flexible as they have allowed us to customize as much as we want in terms of look and feel for each area as they opened up the APIs to their tools. The backend interface also gives us a lot of control over profanity filters, rules administration and other neat things.

What do you dislike?

Nothing. They literally have everything covered with reviews, UGC from Q&A and reviews, artificial intelligence or suggestions, and more.

Recommendations to others considering the product

We considered a lot of other options (In-house, BazaarVoice/PowerReviews, YotPo recently) and it really was great discussing this with TurnTo and coming to an agreement that is fair and also provides the ROI both businesses needed.

What business problems are you solving with the product? What benefits have you realized?

I always ask Build vs Buy and their team really made it a solid choice to Buy because they not only started with a great tool, but have continued their dedication to enhance it, listen to us (and I am sure other customers), and be competitive in their space. We now have rich UGC across our product pages, interactivity post-sale, and great interactions amongst customers. It's really great. We will solve even more problems as we use more of their platform and I am excited about that.

TurnTo review by Kevin E.
Kevin E.
Validated Reviewer
Review Source

"Creative, responsive, and customer focused"

What do you like best?

The TurnTo team is extremely professional, responsive, and creative. They've developed the best Q&A capabilities in the business as a core platform and then built a great customer review capability, include visual reviews on top of it. Additionally, they've added really interesting and effective capabilities like Checkout Chatter (we call it Cart Talk on SurLaTable.com) they engage the customer and present interesting new discovery options for customers.

CEO George Eberstadt is an extremely smart guy who is truly understands the needs of his customers and their customers. He and his team are truly a joy to work with.

What do you dislike?

Nothing. We're very happy with TurnTo and the team.

Recommendations to others considering the product

Sign 'em up!

What business problems are you solving with the product? What benefits have you realized?

We're always looking for ways to improve conversion and customer satisfaction. TurnTo gives us great ways to build customer confidence through user generated content. Their Q&A capabilities ensure customers get their questions answered by other customers who have purchased and used the products of their interest. Adding features like Cart Talk allows customers to see what other customers and buying and why. Very cool. Adding image galleries for now allow customers to see how other customers are actually using the products of interest, and they will only serve to increase confidence.

TurnTo review by Scott E.
Scott E.
Validated Reviewer
Review Source

"Pleasantly surprised with behind-the-scenes features!"

What do you like best?

There are a lot of features and functionality built in behind-the-scenes that reduces friction when getting customers to reply to Q&A's and submit reviews. We installed TurnTo primarily for their customer Q&A functionality, but also replaced our standard Magento reviews with TurnTo at that same time. This was almost an after-thought. Both turned out to be great solutions. The Q&A functionality is very intelligent, and we were surprised by how well our customers responded to answer requests - and how re-engaged they became in the site. TurnTo recently added visual reviews to our reviews functionality - and again, it went very smoothly. They send responsive-design review invite emails that prioritize the camera button for mobile viewports. Not only have we received a lot of customer photos now, our overall review capture rate has increased. Clearly they have some smart people designing the feature-set, and we are happy to benefit.

What do you dislike?

Their documentation and training isn't great. While their tools are pretty intuitive, it would have been nice to have some canned training available for our customer support staff who moderate the reviews - as well as better documentation on what the different configuration settings do. I'm guessing when you are a smaller company aggressively developing new functionality, the training and documentation department gets short-changed.

Recommendations to others considering the product

Get a demo. I don't think their documentation really shows how good the software is.

What business problems are you solving with the product? What benefits have you realized?

1. We added Q&A functionality, which is important for our often technical and complex product line. We sell woodworking tools, hardware and supplies for people to build furniture, cabinets and other projects made of wood. This has reduced the burden on our internal support team in answering customer questions - and helped engage customers more to our site.

2. We replaced the standard Magento review functionality with TurnTo. Their review system is more robust than Magento's. Our review capture rate went up considerably after switching.

3. We added Visual Reviews giving our customers the ability to upload pictures of the projects they are building. This is creating a sense of community - and giving customers inspiration for how our products can be used.

TurnTo review by Josh H.
Josh H.
Validated Reviewer
Review Source

"TurnTo: The New Reviews and Q&A Champ"

What do you like best?

TurnTo has a passion for both their customers and their product , and it shows in everything they do. The Bump wanted to implement some unique features that, while on the TT roadmap, were still at its bleeding edge. Instead of telling us to "wait until Q2", they put some of their best engineers on the challenge and delivered the functionality in the exact timeframe they promised. That ability to deliver was the fundamental difference in the success of our product catalog launch.

What do you dislike?

Like with any company that is relatively new to a category, TurnTo may not have a bench 10 deep in every area, but for The Bump, this proved more of an asset. For us, it meant they were nimble, responsive and entrepreneurial to work with, and I never felt I had to communicate through a long chain of folks to get results.

Recommendations to others considering the product

There are two other competitors in this space, and they do a fine job as well. I've been in eCommerce for 9 years now, and I've worked closely with all the players. Depending on your budget, you can't go wrong choosing any of them, but if you want to align yourself with the most forward-thinking, dedicated, and fast moving of the three, I'd strongly recommend TurnTo.

What business problems are you solving with the product? What benefits have you realized?

The Bump has all the pieces in place to create the first-ever two-sided marketplace for baby products. On one side, almost every first-time mom in the US comes to The Bump to manage their pregnancy and first years of life with their baby. On the other, The Bump has strong business partnerships with all the leading retailers of baby goods and many of the top manufacturers. Our goal is to make meaningful connections between customers and retailers.

TurnTo was not phased by these ambitions, and embraced the technical challenges involved in helping us to create the platform. The Bump is already the leading platform for Baby Registries in the US, hosting over 2MM registries every year, and we're now seeing hockey-stick like growth since the launch of our Product Catalog.

TurnTo review by Executive Sponsor in Consumer Goods
Executive Sponsor in Consumer Goods
Validated Reviewer
Verified Current User
Review Source

"Fantastic partners"

What do you like best?

The level of service and attention to clients that TurnTo provides is one of their best qualities. We have an extremely complicated organization, so setting up new technologies within that complex ecosystem can be challenging. TurnTo's entire team was very patient and proactive, going the extra mile to help ensure that we could pilot and then roll out to additional brands. They also worked with us to develop some new solutions for our brands given some of our unique challenges of not having DTC sites.

What do you dislike?

Nothing - TurnTo is an excellent partner and we have not had any issues with their service or products to date.

Recommendations to others considering the product

Definitely work with them - they are the best-in-class Q&A provider

What business problems are you solving with the product? What benefits have you realized?

We are keeping consumers on the path to purchase and giving them the confidence they need to buy our products. TurnTo's Q&A solution helps answer key questions from our consumers at a critical point in their path to purchase. Additionally, we know that we cannot scale the amount of feedback that our consumers need with our internal resources, so TurnTo is helping us to connect our community of question-askers and answerers.

TurnTo review by Jamie B.
Jamie B.
Validated Reviewer
Verified Current User
Review Source

"Great company to work with!"

What do you like best?

The quality and level of their staff and support team makes using this solution easy. Our customers are engaged and using TurnTo on our site daily. Since joining in 2012, there have been many advancements in their system and technology. This company is committed to excellence and growing their brand.

What do you dislike?

I can't think of anything I dislike, I've been a satisfied customer since 2012.

What business problems are you solving with the product? What benefits have you realized?

This system is encouraging our customers to engage more and help others with their feedback. This feedback is making new customers feel at ease about making such an expensive purchase online. In return, we are receiving some great user generated content and closing more sales!

TurnTo review by Kelly P.
Kelly P.
Validated Reviewer
Verified Current User
Review Source

"Fantastic Product / Fantastic Team"

What do you like best?

A solid platform for delivering and encouraging User Generated Content.

What do you dislike?

We are extremely pleased with TurnTo. They provide an excellent platform and customer service.

What business problems are you solving with the product? What benefits have you realized?

The main reason we left our previous vendor for reviews was due to the fact that they could not / would not solve the issue that our reviews had zero SEO value since the content was loaded within an iFrame. TurnTo provided a solution as well as delivered other UGC features such as Q&A and Checkout Chatter.

TurnTo review by Yonatan G.
Yonatan G.
Validated Reviewer
Review Source

"Happy Camper"

What do you like best?

Adding TurnTo to our site had been awesome. Not only do product pages now show interactive content from customers, but as a proof of concept, subsequent customers post that they read the prior reviews and decided to purchase as a result. Great in every respect and I'm be happy to respond to any email asking for more specifics about our experience with TurnTo.

What do you dislike?

Any issues with reviews not publishing on the site were resolved within the day, and usually within a few hours. If you have a question or concern, just ask. I found their staff to be very attentive, knowledegable and helpful.

Recommendations to others considering the product

Contact me via LinkedIn if you have specific questions. Happy to help where I can.

What business problems are you solving with the product? What benefits have you realized?

ROI. Plain and simple. It works and it works well.

TurnTo review by Andrey B.
Andrey B.
Validated Reviewer
Review Source

"Fantastic partner and great team to work with! "

What do you like best?

The TurnTo team is extremely responsive and have made our implementation painless. We have been collecting some great content from our customers that we wouldn't have been able to capture without TurnTo. We particularly love CheckOut Comments and the great insight we gather from it.

What do you dislike?

None. I like everything.

What business problems are you solving with the product? What benefits have you realized?

The content that we are able to collect through TurnTo has really helped us to better understand our customers. The Q&A product has been helpful for having our customers help each other out to make more informed purchased decisions and taking some of that burden off of our support team.

TurnTo review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"Social Q&A Drives higher engagement "

What do you like best?

Easy integration and onboarding process; always prompt responses whenever client has questions; adaptive and creative in providing solutions tailored to client's existing tech ecosystem or in-house challenges; smart user flow design to ensure high community engagement and customer satisfaction.

What do you dislike?

Nothing dislike so far. One thing that might help TurnTo to accommodate even larger retailers is to increase their already decent capacity of SKU intake.

What business problems are you solving with the product? What benefits have you realized?

As an ecommerce retailer, we have always wanted to provide prompt answers and assistance when shoppers have questions around their interested products or buying processes. However, our product assortment covers a diverse group of categories that would require a huge amount of human resources if we hire specialized staffs to answer all questions for all categories. Social Q&A is a perfect solution to empower our tech savvy customers to help their peer shoppers with their first hand buying experience and knowledge, all at the same time while saving our in-house staffing resources. It's a win-win solution for all parties.

TurnTo review by Executive Sponsor in Retail
Executive Sponsor in Retail
Validated Reviewer
Review Source

"Great company and product to work with"

What do you like best?

TurnTo offers a great solution for reviews, Q&A and soliciting post-purchase feedback from your customers. Converting from another vendor was a breeze and TurnTo helped us all the way through. They now offer a syndication integration to share your reviews with other channel partners, this has been a boost for the entire eCommerce ecosysystem.

What do you dislike?

We have no complaints at this time, but the moderation UI could benefit from an update.

What business problems are you solving with the product? What benefits have you realized?

TurnTo does a great job of getting the language of the customer on our site and crawled by the search engines. We've also learned a great deal about our site and products from the feedback we've received, and through syndication our channel partners have been able to share in this.

TurnTo review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"Great Service"

What do you like best?

Not only do they offer a great product but we have had incredible service. Emails are answered in hours. Meetings are easily scheduled. Any issues are resolved quickly. Tom even lets us know about how to improve our ratings and reviews and gives us feedback.

What do you dislike?

Nothing so far. It has been a great experience.

What business problems are you solving with the product? What benefits have you realized?

They are helping us generate more reviews for our site since we are new.

TurnTo review by Executive Sponsor in Retail
Executive Sponsor in Retail
Validated Reviewer
Verified Current User
Review Source

"TurnTo Product Review"

What do you like best?

Writing the code to do Ratings&Reviews (R&R) and Questions&Answers (Q&A) is complex. The TurnTo product removes the barrier to entry for any site to get R&R/Q&A live on their platform. Product has some solid feature sets that make it a quick win to add to your site.

Team is responsive when you have issues or roadblocks.

Product appears to have a continual roadmap.

What do you dislike?

It takes care of the main components of R&R/Q&A, but there are some features that could be added to enrich the experience. (ie. customers photos, leader board, etc...)

Dashboard gives basic info. It needs a little love.

Recommendations to others considering the product

If you don't have the resources to build and maintain R&R and Q&A. TurnTo is a great option.

What business problems are you solving with the product? What benefits have you realized?

Solve: Needed to get more customer interaction on the PDP's.

Benefits: SEO is a nice bonus to R&R if you can engage enough interaction and the code has the correct shchema.org markups.

TurnTo review by Administrator in Consumer Electronics
Administrator in Consumer Electronics
Validated Reviewer
Verified Current User
Review Source

"Very good product, and great people to work with. "

What do you like best?

The ability for customers to ask questions of other customers is key. Be able to ask employees questions is great, but to actually be able to ask questions of those that own the product is essential for more complicated products.

What do you dislike?

No dislikes at this point with their product. They've been great to work with.

What business problems are you solving with the product? What benefits have you realized?

The major issue we are addressing is that some questions (especially on complicated products like electronics) are really hard to answer unless you have spent a great deal of time with the product. With a large selection of products it's difficult for our employees to know all the ins and outs of every product. That is where the expertise of people who already own it come into play.

TurnTo review by Executive Sponsor in Sporting Goods
Executive Sponsor in Sporting Goods
Validated Reviewer
Review Source

"A Great System for Reviews and Customer Questions"

What do you like best?

Turnto has been an excellent addition to our website. One of the things it does is allow customers to post questions directly on to our product pages (rather than needing to send an email or look to the FAQ)—this “immediacy” is a huge benefit to our customers and website team alike. This functionality, driven by customer input, allows us to identify weaknesses in our product pages’ copy, photos, spec tables - via Turnto our customers let us know if anything is omitted, helpful because it can be easy for our website team to overlook certain aspects of our site as we look at our site on a daily basis; Turnto provides an additional channel for feedback and customer input.

Another important feature of Turnto is the capturing of customer reviews, this is valuable in terms of our website content. Reviews from customers allow website visitors to read unbiased, organic information on a given product page; this certainly lends credibility and “honesty” to our website in a way that could otherwise not be accomplished internally by us.

Finally, Turnto iself continues to evolve and improve over time—the company has strong leadership and exceptional customer service. We would highly recommend Turnto for any website that features product pages and/or has the need for customer reviews.

What do you dislike?

We are currently enjoying all aspects of the system!

What business problems are you solving with the product? What benefits have you realized?

One of the things it does is allow customers to post questions directly on to our product pages (rather than needing to send an email or look to the FAQ)—this “immediacy” is a huge benefit to our customers and website team alike. This functionality, driven by customer input, allows us to identify weaknesses in our product pages’ copy, photos, spec tables - via Turnto our customers let us know if anything is omitted, helpful because it can be easy for our website team to overlook certain aspects of our site as we look at our site on a daily basis; Turnto provides an additional channel for feedback and customer input.

TurnTo review by Anna C.
Anna C.
Validated Reviewer
Review Source

"Excellent solution to drive consumer engagement, improve conversion and marketing opportuntities"

What do you like best?

I really like how responsive the TurnTo team is to our needs. The solution is consumer friendly and mobile optimized. Since launching we have seen significant increase in review volume and amazing content coming through check out chatter.

What do you dislike?

Achieving the desired looks and feel on the pdp has been a challenge. Many of the suggestions recommended by our UX firm could not be implemented.

What business problems are you solving with the product? What benefits have you realized?

We wanted to increase review volume, and consumer engagement. We have realized both, along with higher conversion with the addition of q&A.

TurnTo review by Julia M.
Julia M.
Validated Reviewer
Review Source

"TurnTo is turnkey"

What do you like best?

TurnTo is an extremely responsive, cost effective solution for our established brand.

What do you dislike?

I don't feel that client services are very proactive when it comes to offering us what can move the business forward within the existing services we contract with. We generally have to reach out to the client services team for attention.

What business problems are you solving with the product? What benefits have you realized?

Lower funnel conversion - increased engagement on Product Detail Pages, increased conversion.

TurnTo review by Alan C.
Alan C.
Validated Reviewer
Review Source

"Key for Customer Engagement"

What do you like best?

TurnTo enables us to remain close to the most engaged customers on our site. Our ability to segment the data allows us to more easily target new customers and drive up customers.

What do you dislike?

Nothing at this time. The platform suits our needs.

What business problems are you solving with the product? What benefits have you realized?

Customer engagement - have seen conversion lift accordingly.

TurnTo review by Bill B.
Bill B.
Validated Reviewer
Review Source

"Ask and Answer drives higher customer spend"

What do you like best?

Drives increased conversions and sales by allowing customers to ask questions of each other.

What do you dislike?

Nothing. Turn To was easy to work with throughout the process.

What business problems are you solving with the product? What benefits have you realized?

Ask and Answer allows potential customers to query other purchasers if they have a question about a product. We saw higher revenue per visit when we A/B tested including Ask and Answer on product pages versus just product reviews. Based on my experience, I would put Ask and Answer on the list of must haves (like search and product reviews) for every ecommerce site.

TurnTo review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Very Likely"

What do you like best?

The platform is easy to use and make managing reviews simple.

What do you dislike?

I don't like that the platform was designed for users to answer questions instead of the company.

What business problems are you solving with the product? What benefits have you realized?

Getting more reviews and customer submitted images.

TurnTo review by Administrator in Legal Services
Administrator in Legal Services
Validated Reviewer
Verified Current User
Review Source

"Great Support team!"

What do you like best?

The support team at TurnTo was amazing, very responsive, timely and pro-active explaining how to integrate and troubleshooting.

What do you dislike?

Nothing, they were a great partner. I recommend them as partner for any organization looking for this type of application.

What business problems are you solving with the product? What benefits have you realized?

We wanted our customers to have access to collective and historic questions and answers about our products, to help them make an informed decision.

TurnTo review by Plushbeds, I.
Plushbeds, I.
Validated Reviewer
Review Source

"Wonderful Company"

What do you like best?

Wonderful company. They are very attentive to their customers. Product reviews; Q & As and checkout comments are left seamlessly. Easy to use and very efficient. Highly recommended.

What do you dislike?

We are very happy with Turn To. At this time, there is nothing that requires improvement.

Recommendations to others considering the product

TurnTo is a great company. Highly recommended.

What business problems are you solving with the product? What benefits have you realized?

Product reviews; Q & As and checkout comments.

TurnTo review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Review Source

"Responsive customer support & easy to integrate "

What do you like best?

Integration process was very easy; our contact and developer recently helped us with testing a radical overhaul to our site that affected TurnTo integration and made the change much smoother.

What do you dislike?

Nothing to add here - as the company has grown the client experience has improved.

What business problems are you solving with the product? What benefits have you realized?

We are using our internal customer service to answer questions as well as using our customer database to drive engagement. The review solicitation emails help to make customers feel engaged with the brand.

TurnTo review by Consultant in Computer Software
Consultant in Computer Software
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"TurnTo Review"

What do you like best?

Extremely helpful staff. Our company is a little older and just starting to get up to speed with our online experience so we are a little high maintenance and TurnTo's team has and continues to be very supportive, patient and helpful.

What do you dislike?

We had some confusion early on with the implementation instructions but they were supportive in clarifying it and holding our hand through the launch.

Recommendations to others considering the product

Thorough information for implementation with helpful staff for if you get stuck. Portal is a great tool as well.

What business problems are you solving with the product? What benefits have you realized?

We're aiming to have more user interaction with our site and UGC. TurnTo's Q&A features has gotten this started for us and is a great feature for our site.

TurnTo review by User
User
Validated Reviewer
Review Source

"Get ready for a title wave of UGC"

What do you like best?

Their methods to obtain reviews and answers to questions are best in class. When we switched vendors we did not anticipate the massive volume of responses we got.

What do you dislike?

We had to hire more people to monitor the volume of responses.

Recommendations to others considering the product

Yes

What business problems are you solving with the product? What benefits have you realized?

We would like to see a lot more video content. We are looking forward to seeing this in a coming release

TurnTo review by Jon K.
Jon K.
Validated Reviewer
Review Source

"leaders in the space for ratings and reviews"

What do you like best?

turnto leads this space with innovation.

What do you dislike?

they still are behind amazon in total reviews

What business problems are you solving with the product? What benefits have you realized?

killer user generated content

TurnTo review by Executive Sponsor in Retail
Executive Sponsor in Retail
Validated Reviewer
Review Source

"TurnTo is a great partner"

What do you like best?

The results. Customers who interact with the TurnTo widgets convert a rate much higher than average.

What do you dislike?

Nothing really. A great product and a great team how are true partners.

Recommendations to others considering the product

Just do it.

What business problems are you solving with the product? What benefits have you realized?

The main goal was to improve SEO, via more and more unique content. But we quickly saw TurnTo would improve conversions.

Learn more about TurnTo

TurnTo Videos

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* We monitor all TurnTo reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.