What do you like best?
It was a nice tool to use for scheduling tweets before I switched to a paid platform that allowed me to schedule out farther in advance and more flexibility (will discuss below). I like that it allowed for a lot of different decks to be visible at once, so I could follow several different hashtags and conversations from one centralized location.
What do you dislike?
I think the flexibility and functionality can be improved. If I set a tweet to be sent out on Friday at 5pm, then I cannot switch the time. I have to fully delete the tweet and remake it. The Buffer integration on Tweet Deck also leaves something to be desired...I first tried out Tweet Deck in 2015, and almost three years later, it seems nothing has really been done to improve the platform.
Recommendations to others considering the product
If you really are just wanting to test out the waters with Twitter, Tweet Deck could be a good option at first. If you're seriously wanting to use Twitter as a tool for business, you're better off going with a paid subscription from one of the many social media planning platforms out there and using that to your ability. If you are not patient, avoid Tweet Deck entirely.
What business problems are you solving with the product? What benefits have you realized?
When I was using the free version of Buffer, I could only schedule 10 tweets at a time. Tweet Deck solved the problem of posting more tweets for periods of time like holidays and weekends when I didn't want to be working. Because of the lack of capabilities, though, switching to a paid Buffer subscription was worth the cost!